Michelle Keckler
Co-Founder at Keckler Neely & Co.- Claim this Profile
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English Native or bilingual proficiency
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Bio
Chris Brashear
Michelle was a key member of our team who was always willing to take on new challenges with enthusiasm. When hired she was challenged with aligning our brands communications across digital touch-points including web content, social media, email, display advertising and paid search and did a phenomenal job. Creative, attention to detail and a high producer - I always knew Michelle could jump right in, sort out a project and add value by bringing back ideas on how it could be improved. I highly recommend Michelle and would take her on my team any day.
Lindy Mullen
Michelle was a fantastic addition to the Cousins team. She is a fast learner and great at multi-tasking, willing to take on any project asked of her. In her role as Senior Marketing Coordinator, she took on a global role as the lead on website and social media content, managing content for multiple shopping centers, as well as assisting with local marketing needs such as events and community relations. It has been a pleasure to watch her flourish in her new position at Bridgestone and I hope our work paths cross again in the future!
Angie Leccese
Michelle was a important asset to our organization. She quickly assumed a leadership role as support for our digital strategy and retailer relationships at both the local and corporate level. Michelle was self motivated and self directed. She was able to work towards our collective goals with very little corporate oversight. I highly recommend Michelle.
Chris Brashear
Michelle was a key member of our team who was always willing to take on new challenges with enthusiasm. When hired she was challenged with aligning our brands communications across digital touch-points including web content, social media, email, display advertising and paid search and did a phenomenal job. Creative, attention to detail and a high producer - I always knew Michelle could jump right in, sort out a project and add value by bringing back ideas on how it could be improved. I highly recommend Michelle and would take her on my team any day.
Lindy Mullen
Michelle was a fantastic addition to the Cousins team. She is a fast learner and great at multi-tasking, willing to take on any project asked of her. In her role as Senior Marketing Coordinator, she took on a global role as the lead on website and social media content, managing content for multiple shopping centers, as well as assisting with local marketing needs such as events and community relations. It has been a pleasure to watch her flourish in her new position at Bridgestone and I hope our work paths cross again in the future!
Angie Leccese
Michelle was a important asset to our organization. She quickly assumed a leadership role as support for our digital strategy and retailer relationships at both the local and corporate level. Michelle was self motivated and self directed. She was able to work towards our collective goals with very little corporate oversight. I highly recommend Michelle.
Chris Brashear
Michelle was a key member of our team who was always willing to take on new challenges with enthusiasm. When hired she was challenged with aligning our brands communications across digital touch-points including web content, social media, email, display advertising and paid search and did a phenomenal job. Creative, attention to detail and a high producer - I always knew Michelle could jump right in, sort out a project and add value by bringing back ideas on how it could be improved. I highly recommend Michelle and would take her on my team any day.
Lindy Mullen
Michelle was a fantastic addition to the Cousins team. She is a fast learner and great at multi-tasking, willing to take on any project asked of her. In her role as Senior Marketing Coordinator, she took on a global role as the lead on website and social media content, managing content for multiple shopping centers, as well as assisting with local marketing needs such as events and community relations. It has been a pleasure to watch her flourish in her new position at Bridgestone and I hope our work paths cross again in the future!
Angie Leccese
Michelle was a important asset to our organization. She quickly assumed a leadership role as support for our digital strategy and retailer relationships at both the local and corporate level. Michelle was self motivated and self directed. She was able to work towards our collective goals with very little corporate oversight. I highly recommend Michelle.
Chris Brashear
Michelle was a key member of our team who was always willing to take on new challenges with enthusiasm. When hired she was challenged with aligning our brands communications across digital touch-points including web content, social media, email, display advertising and paid search and did a phenomenal job. Creative, attention to detail and a high producer - I always knew Michelle could jump right in, sort out a project and add value by bringing back ideas on how it could be improved. I highly recommend Michelle and would take her on my team any day.
Lindy Mullen
Michelle was a fantastic addition to the Cousins team. She is a fast learner and great at multi-tasking, willing to take on any project asked of her. In her role as Senior Marketing Coordinator, she took on a global role as the lead on website and social media content, managing content for multiple shopping centers, as well as assisting with local marketing needs such as events and community relations. It has been a pleasure to watch her flourish in her new position at Bridgestone and I hope our work paths cross again in the future!
Angie Leccese
Michelle was a important asset to our organization. She quickly assumed a leadership role as support for our digital strategy and retailer relationships at both the local and corporate level. Michelle was self motivated and self directed. She was able to work towards our collective goals with very little corporate oversight. I highly recommend Michelle.
Experience
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Keckler Neely & Co.
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United States
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Advertising Services
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1 - 100 Employee
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Co-Founder
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Jan 2019 - Present
Keckler Neely & Co. helps businesses build their brand and earn new customers through strategic and creative marketing. We focus on building actionable marketing strategies that make sense for your business while focusing on the future. - Brand Strategy - Content Marketing - Social Media - Paid Advertising Let's build your brand together. Keckler Neely & Co. helps businesses build their brand and earn new customers through strategic and creative marketing. We focus on building actionable marketing strategies that make sense for your business while focusing on the future. - Brand Strategy - Content Marketing - Social Media - Paid Advertising Let's build your brand together.
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Franke Group
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Switzerland
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Manufacturing
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700 & Above Employee
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Marketing Specialist - Franke Coffee Systems
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Feb 2018 - Feb 2019
Managed strategic marketing programs for Franke Coffee Systems, representing an award-winning lineup of super-automatic espresso and traditional coffee machines. Coordinated integrated brand communications projects, product management, customer relations, and events. Drove sales growth in targeted market segments through digital and traditional lead generation activities. Managed coordination of trade shows including show logistics, internal communications, on-site execution, and lead follow up. Show less
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The Huffaker Group
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United States
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Real Estate
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1 - 100 Employee
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Marketing Director
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Nov 2016 - Feb 2018
Managed brand reputation and marketing program for #1 real estate team in Nashville MLS. Led paid media initiatives across digital, traditional, and grassroots channels driving brand awareness, lead generation and sales. Led creative and promotional strategy. Planned and executed client appreciation events and team building activities. Managed brand reputation and marketing program for #1 real estate team in Nashville MLS. Led paid media initiatives across digital, traditional, and grassroots channels driving brand awareness, lead generation and sales. Led creative and promotional strategy. Planned and executed client appreciation events and team building activities.
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tms
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United States
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Business Consulting and Services
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700 & Above Employee
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Senior Account Executive
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Feb 2016 - Sep 2016
Responsible for managing national marketing campaigns across digital and traditional channels for Nissan North America. Works side-by-side with client to plan dynamic campaigns that drive traffic and sales, resulting in positive increases in service retention. Manage day to day operations of campaign planning and execution, overseeing deliverables from cross-functional teams. Monitor and report campaign metrics, identifying areas for process improvement and design solutions that drive mutual success. Applies strategic planning, prioritization, and project management skills while consistently achieving critical deadlines and maintaining high customer service standards in managing client relationships. Show less
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Bridgestone Americas
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Digital Marketing Coordinator
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Jul 2012 - Jan 2016
Developed and implemented digital marketing strategies for the Bridgestone and Firestone brands designed to build brand awareness and drive sales. Led content marketing strategy for Bridgestone and Firestone brands including developing website content, national promotions, SEO, product launches, and other brand initiatives. Led social media programs for Bridgestone and Firestone consumer tire brands including developing overall brand voice, content strategies, brand reputation management, and analysis. Developed unique content for branded websites including product messaging, educational articles, SEO content, and brand-building digital consumer experiences. Managed social media programs including guiding overall strategy, content creation, publishing, and day to day platform management for Bridgestone and Firestone social communities including Facebook, Twitter, Instagram, YouTube, and Google+. Worked closely with extended marketing teams to maximize reach and visibility of the brands online through executing national promotions, sweepstakes, promoting corporate environmental efforts, and building educational initiatives. Show less
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Cousins Properties
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United States
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Real Estate
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200 - 300 Employee
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Sr. Marketing Coordinator
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Apr 2010 - Jul 2012
Responsible for developing, implementing and managing aspects of the marketing program, digital advertising, social media, and public relations for The Avenue portfolio of eight lifestyle shopping centers. Served as liaison for over 75 corporate retailers. Increased Facebook fans by 30% in one year by creating a communications strategy for four corporate Facebook pages. Increased customer loyalty program membership by 35% by leading execution of digital campaigns annually. Responsible for developing, implementing and managing aspects of the marketing program, digital advertising, social media, and public relations for The Avenue portfolio of eight lifestyle shopping centers. Served as liaison for over 75 corporate retailers. Increased Facebook fans by 30% in one year by creating a communications strategy for four corporate Facebook pages. Increased customer loyalty program membership by 35% by leading execution of digital campaigns annually.
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Marketing Assistant (Internship)
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Aug 2007 - Mar 2010
Served as direct liaison between over 100 corporate sponsors and Middle Tennessee State University. Executed all aspects of sponsor agreements including producing print, radio, television, signage, internet advertising, and securing title sponsorships. Served as direct liaison between over 100 corporate sponsors and Middle Tennessee State University. Executed all aspects of sponsor agreements including producing print, radio, television, signage, internet advertising, and securing title sponsorships.
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Education
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2005 - 2009
Middle Tennessee State University
Bachelor of Science, Mass Communication
Community
