Experience

Making

• United States
• Internet Marketplace Platforms
• 1 - 100 Employee

• Head of Marketing

  • Mar 2021 - Present

  I'm responsible for overseeing and managing all marketing activities--developing and executing strategies that align with Making’s overall goals and objectives, driving brand awareness, and increasing user acquisition and retention, all while knitting a sweater and a pair of socks.Responsibilities:•Develop and execute marketing strategies that drive brand story and user growth•Execute and deliver all content creation for all social media, email, and our podcast, Making Conversation.•Ensure our brand message is strong and consistent across all channels and marketing efforts•Analyze and report on the effectiveness of marketing campaigns to continuously improve user acquisition•Collaborate with cross-functional teams, including product and design to ensure alignment and consistency across all marketing efforts•Led and managed a team of marketing professionals which included development and mentorship. Also, created organizational processes to ensure a smooth remote team experience•Develop and manage relationships with external partners, including influencers and partners•Plan, manage, and execute event sponsorships, including onsite presence, campaign management and execution.•Stay up-to-date on industry trends and best practices to ensure our marketing strategies remain effective, innovative, and exciting Show less

• Podcast Host, Producer, Editor

  • Mar 2023 - Present

  I'm responsible for hosting, producing, and editing Making Conversation to deliver engaging audio and video content for our current audience, all while developing and executing a content strategy that aligns with our brand values and appeals to our target audience.



WONGDOODY

• United States
• Design Services
• 700 & Above Employee

• Senior Social Content Strategist

  • Feb 2018 - Mar 2021

  I led social media and content strategy for WONGDOODY, including our digital content studio--Workiyaki. • Created a social media strategy and best practices for the agency focusing on Instagram, Twitter, and LinkedIn--which evolves based on metrics and learnings • Set and maintain processes for the agency--applied to 4 offices, across the US around social media content creation, submission, and review • Create and direct successful social media strategies for clients and collaborate with the creative team to create content that directly targets specific psychographics and laddered back to each client’s marketing goals • Work in partnership with a media agency to create a strategy on targeting for paid ads that fulfill client campaign goals • Collaborate with high-level creatives on client campaign brainstorming and execution • Create and maintain social media calendars for the agency and clients based on strategy and goals • Write engaging copy for the agency and clients Show less



Simple Finance

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Manager

  • Jan 2017 - Feb 2018

  • Solely responsible for managing and growing Simple's social media presence with creative and engaging content that ladders up to the company goals. • Conducted a full social media audit and developed an end to end plan for 2017 based on success metrics. • Responsible for analysis and reporting on KPIs and success against identified goals. • Maintained a budget and plan for boosting content and posting ads to increase brand awareness with our target audience. • Built social media calendars, posts, advertising and promotions across social media platforms. • Collaborated with the creative brand studio team to launch new campaigns that elevated our engagement and social media presence. • Captured photos and created video to accompany daily posting and campaigns. Show less



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• Marketing Manager

  • Sep 2011 - Dec 2016

  Partnerships and campaigns • Executed and maintained several partnerships and campaigns to help grow Uber’s ridership to over 500,000 in Seattle • Created and executed #UberKITTENS; Uber’s most successful engagement campaign topping over 600 articles, 33k mentions, and a potential reach of 281MM while leading to 320+ kitten adoptions and over $45k in donations to local shelters across 57 North American cities in the last year alone. Social media and content marketing • Managed social media presence across five Northwest markets 4 social media platforms and a blog, including strategy and execution of content, and measurement of success. • Developed initial social media plan and presence for the brand. Built social media calendar, posts, advertising and promotions across social media platforms and the blog. • Collaborated with and provided content and social media strategy to influential campaign partners including: Alaska Airlines, Special Olympics Oregon, Seattle Seahawks, Portland Trail Blazers, Portland Timbers, and UberEATS Seattle area restaurant partners Event management • Supervised and arranged all aspects of over 20 special events for the rider and driver communities. • Crafted proposals to successfully execute several events. Selected sites, negotiated terms of events, decided on speakers, refreshments and all special arrangements required. Show less



Provenance Hotels

• United States
• Hospitality
• 1 - 100 Employee

• Social Media Manager

  • Jul 2010 - Aug 2011

  Social media marketing • Strategized content campaigns for 6 hotels and 5 restaurants and saw them through to execution and measurement • Developed initial social media plan and presence for the brand. Built social media calendar, posts, advertising and promotions across social media platforms. • Engaged local and travel community to build brand trust and brand champions. Event Management • Arranged all aspects of in-person social media events as site tours, happy hours, and “tweet ups”. • Engaged local partnerships to create memorable events with little to no budget. Show less



Hotel Max

• United States
• Hospitality
• 1 - 100 Employee

• Social Media Manager

  • Mar 2010 - Jul 2010

  I manage all the social media for Hotel Max and will slowly move into the role of taking over all the social media for Provenance Hotels!www.twitter.com/hotel_maxwww.facebook.com/hotelmaxseattle

• Sales Account Manager

  • Jun 2009 - Jul 2010

  Assisting the sales department with administrative duties, focusing on filling the hotel with the entertainment market and selling our meeting space, the Sidebar Room.

• Sales Coordinator

  • Jan 2008 - Jun 2009

  I handle the Social groups, the Sidebar Room (our one and only meeting space) and I also book the Entertainment Market here at the Hotel Max.

• Revenue Coordinator

  • Jan 2007 - Jan 2008

• Reservationist

  • Apr 2006 - Jan 2007

• Front Desk Supervisor

  • Apr 2005 - Apr 2006