Lead Generation Specialist, B2B Marketing

• Oct 2022 - Present

Social Media Coordinator

• Jan 2019 - Present

• Manage social media accounts to connect with attendees and increase engagement. • Promote the event by designing and posting all fundraiser advertisements. • Photograph and edit all content taken at the fundraiser events. • Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs. • Manage social media accounts to connect with attendees and increase engagement. • Promote the event by designing and posting all fundraiser advertisements. • Photograph and edit all content taken at the fundraiser events. • Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs.

Creative Marketing Specialist

• Sep 2021 - Oct 2022

• Relaunch & grow EMI Health’s Instagram & LinkedIn accounts, resulting in a follower growth rate of 23.1% and 43.9% in 6 months. • Design and curate over 600 custom graphics using Canva and Adobe Creative Cloud to ensure a cohesive brand identity across the company’s four social media channels, website, PowerPoint presentations, and all other marketing collateral. • Track, analyze, and report weekly analytics and KPIs to management using multiple analytic platforms. • Write copy for social posts with 100% grammatical accuracy. • Collaborate, manage, and support salespeople and other departments within the company by designing and creating materials including RFPs, custom presentations, white pages, trade show materials, brochures, business cards, and banners. Show less

Studio Manager

• Jan 2021 - Aug 2021

• Provided customer service to all clients and leads through email communication, phone calls, and in-person interactions to always ensure client satisfaction. • Effectively solved problems and suggested alternative solutions to clients to maintain customer experience.• Handled all administrative duties including financial tracking, inventory reporting, and KPI performance reporting.• Maintained high customer service in order to grow a loyal client base and resolved customer service issues in studio. Show less

Marketing Intern

• May 2019 - Aug 2021

• Curated and produced a complete styled photoshoot by networking with 9 other local vendors.• Reconstructed the company’s website with other interns by updating all inventory photos and counts.• Created new marketing strategies to meet needs, drove competitive growth, and improved the bottom line.• Designed digital graphics that were posted on social media platforms and sent to over 2,500 email recipients each week.

Event Stager

• May 2019 - Aug 2021

• Strategized with team members and vendors to execute the décor setup and teardown of numerous weddings and events.• Conducted onboarding activities for new hires.• Prepared monthly production, quality, risk control, and data validation reports for senior management.• Synchronized all necessary departments to ensure all set ups and activities were executed in a timely manner.