Experience

Geologie

• United States
• Cosmetics
• 1 - 100 Employee

• Senior Director - Customer Lifecycle & Retention

  • Nov 2023 - Present

  Lead product management and marketing initiatives to optimize customer lifecycle and drive retention. Lead product management and marketing initiatives to optimize customer lifecycle and drive retention.



Outpost

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Growth

  • Nov 2022 - Sep 2023

  *Company dissolved* • Led growth for a pre-seed marketplace connecting restaurants with underutilized retail space to operate food pop-ups; backed by Bling Capital • Built growth organization from ground up, owning go-to-market (GTM), consumer-facing product requirements, demand generation, product positioning; responsible for new customer acquisition and revenue goals *Company dissolved* • Led growth for a pre-seed marketplace connecting restaurants with underutilized retail space to operate food pop-ups; backed by Bling Capital • Built growth organization from ground up, owning go-to-market (GTM), consumer-facing product requirements, demand generation, product positioning; responsible for new customer acquisition and revenue goals



Amazon

• United States
• Software Development
• 700 & Above Employee

• Senior Product Marketing Manager

  • Feb 2022 - Nov 2022

  Zero-to-one product marketing for confidential ‘internal startup’; crafted GTM strategy with new-to-Amazon channels, influenced product requirements, briefed external agencies

• Senior Product Manager

  • Sep 2019 - Feb 2022

  • Managed team of PMs to optimize Prime acquisition CXes • Partnered with dedicated engineering team to deliver technical capabilities and business applications • Crafted strategic vision of internal-facing B2B product, building 3-year roadmap based on client needs and collaboration with cross-functional stakeholders • Communicated weekly updates to senior executive team to enhance negotiations with high profile industry partners



Amazon

• United States
• Software Development
• 700 & Above Employee

• MBA Intern - Senior Product Manager

  • May 2018 - Aug 2018

  Created country prioritization model and defined localized product features for 3-year international expansion roadmap of Prime Student program Created country prioritization model and defined localized product features for 3-year international expansion roadmap of Prime Student program



Macy's

• United States
• Retail
• 700 & Above Employee

• Director, Omni Merchandise Planning

  • Jun 2016 - Jun 2017

  • Oversaw assortment and demand planning for 605 stores and Macys.com, driving $350M in handbags and accessories sales • Launched new private label product line, growing sales by 125% year-over-year in 150 test stores and Macys.com, rolling out to all stores within one quarter (75% faster than typical reaction time) • Created and implemented career development plans for three direct reports, resulting in early promotion of one direct report

• Senior Associate, Omni Merchandise Planning

  • Jun 2015 - May 2016

  • Drove assortment and demand planning for Macy’s top 10 growth area (typically only managed by Directors) • Piloted omnichannel “single view of inventory” business model, integrating retail store and Macys.com demand planning (company-wide rollout 2015)

• Associate, Omni Merchandise Planning

  • Jun 2014 - May 2015

• Senior Assistant Merchandise Planner

  • Mar 2013 - May 2014

• Assistant Merchandise Planner

  • Sep 2012 - Feb 2013

• Merchant Executive Development Program

  • Jun 2012 - Aug 2012