Diana Valenti, MBA

Marketing Leader at Garlock Family of Companies
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Contact Information
us****@****om
(386) 825-5501
Location
Rochester, New York, United States, US
Skills

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Brian Nizinsky

I enjoyed working with Diana on various marketing projects because she was knowledgable and dependable. She has a passion for marketing and getting projects started and seeing them through. She also came to work every day with a positive outlook which was valued, especially if a project was not going smoothly.

Katherine A. Bognanno

I had the pleasure of working with Diana for four years at Paychex collaborating on several project teams. I was particularly impressed by Diana’s positive attitude, and ability to handle even the toughest clients—effortlessly. She was eager to learn new areas of marketing and did an excellent job expanding our marketing efforts within her channel. A team player, Diana worked well with her colleagues in marketing. As a specialist with her time divided across many responsibilities, she balanced competing needs with humor and professionalism. As a team member or a marketing manager, Diana earns my highest recommendation and would be an asset to any team.

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Credentials

  • PMC Level I
    Pragmatic Institute
    Dec, 2021
    - Nov, 2024
  • PMC Level II
    Pragmatic Institute
    Dec, 2021
    - Nov, 2024
  • Pragmatic Marketing Certified
    Pragmatic Institute (Pragmatic Marketing + TDI)
    Nov, 2016
    - Nov, 2024
  • Inbound Marketing Certified
    HubSpot Academy
    Jun, 2020
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Jun, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Jun, 2020
    - Nov, 2024

Experience

  • Garlock Family of Companies
    • United States
    • Industrial Machinery Manufacturing
    • 300 - 400 Employee
    • Marketing Leader
      • Oct 2021 - Present

      As Garlock's Marketing Leader, I focus on building awareness, improving customer retention, and enhancing customer acquisition with creative marketing strategies, commercial campaigns, and brand building initiatives.

    • Marketing Leader - WavePro®, a Garlock Brand
      • Oct 2021 - Present

      WavePro®, a Garlock brand, is a new low-loss RF dielectric material that helps to make better antennas. Our material science and manufacturing innovation translate into smaller and lighter antenna designs with increased bandwidth.

  • Logical Operations
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Product Category Manager
      • Mar 2021 - Oct 2021

      Developed and implemented marketing strategies and tactics for assigned product lines. Monitored emerging trends to identify challenges and areas for growth. Analyzed results and adjusted marketing plans as necessary to ensure positive ROI. Developed and implemented marketing strategies and tactics for assigned product lines. Monitored emerging trends to identify challenges and areas for growth. Analyzed results and adjusted marketing plans as necessary to ensure positive ROI.

  • webSURGE Digital Marketing
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2020 - Mar 2021

      Managed digital marketing strategy and implementation to support revenue growth for a wide range of B2B clients. Worked closely with a cross-functional team to leverage clients’ online presence through appropriate digital marketing channels, including social media, web, email, video, and paid advertising. Managed digital marketing strategy and implementation to support revenue growth for a wide range of B2B clients. Worked closely with a cross-functional team to leverage clients’ online presence through appropriate digital marketing channels, including social media, web, email, video, and paid advertising.

  • Tattle
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Marketing Manager
      • Nov 2019 - Jul 2020

      Led the marketing efforts for a start-up SaaS company focused on customer experience improvement for restaurants. Drove inbound strategy, planned and executed marketing projects, supported the sales team, and managed the marketing technology stack. • New Brand Launch: Championed an overhaul of brand guidelines and operational objectives, to ensure company-wide adoption of new brand standards. • Project Management: Using Monday.com to collaborate within a multi-functional team, oversaw planning of marketing initiatives and ran associated projects and workflows. • Email Marketing: Via HubSpot, engaged with subscribers by sharing promotions and articles. • Content Strategy Lead: Planned and executed content marketing calendar to align with sales and marketing goals. Wrote copy for website, thought leadership resources, and email campaigns. • Sales Enablement: Created targeted collateral, product training documents, and how-to videos to educate customers and support the sales and account management teams. Show less

  • Paychex
    • United States
    • Human Resources Services
    • 700 & Above Employee
    • Associate Product Marketing Manager - Marketing Strategy and Segmentation
      • Apr 2016 - Nov 2019

      • Championed the development and ongoing updates of the Paychex Flex demo tool used by sales to demonstrate key product offerings. • Created and updated sales literature, proposals, email templates, presentations, and other sales enablement tools, to make reps more effective while prospecting in the field. • Worked closely across multiple departments, including product and corporate marketing, to develop accurate marketing materials that spoke to the pain points of small business owners. • Via live presentations, educated new reps on the suite of marketing materials and tools available to them.• Led special marketing projects by authoring scope documents, coordinating resources, and providing consulting input. Show less

    • Associate Channel Marketing Manager - Strategic Accounts
      • May 2015 - Apr 2016

      • Implemented marketing campaigns to support and grow Paychex' Strategic Accounts Division • Drove sales by developing co-branded marketing with partner franchise accounts • Planned and co-hosted webinars for partner franchise accounts in an effort to up-sell or gain clients• Promoted corporate brand via ad placements that adhered to budget requirements• Developed and maintained marketing collateral that supported sales and drove revenue

    • Associate Marketing Manager - Product Marketing
      • Aug 2013 - May 2015

      • Combined Product Expert input and creative resources to develop and implement campaigns • Created and updated marketing materials for sales to share with prospects and clients• Supported company strategic goals by coordinating integrated marketing campaigns• Collaborated with Product Managers to ensure accuracy in marketing collateral • Utilized current market data to devise marketing strategies for Core and Ancillary products• Wrote industry articles to promote company-wide content marketing and SEO strategy• Educated new sale reps on how to effectively utilize marketing materials in the field• Managed all marketing in support of the successful product launch of new payroll card product Show less

  • 5LINX
    • United States
    • Consumer Services
    • 700 & Above Employee
    • Senior Marketing Specialist
      • Aug 2012 - Aug 2013

      • Planned and managed event store to generate profitable revenue for the company • Priced merchandise to meet desired margins while meeting attendees’ expectations• Created positive experiences for event attendees by providing exceptional guest service• Designed store layout and signage for favorable in-store experiences that increased sales • Collaborated with warehouse to receive inventory and prepare shipments to training events• Adhered to Finance Department’s standards to facilitate processing of purchase orders• Analyzed past sales history to project future needs for branded merchandise orders• Worked with vendors to source branded merchandise for independent sales representatives• Managed the creation of marketing materials by proofing copy and reviewing content• Used communication skills to write brochure copy about the company Show less

    • Marketing Specialist
      • Aug 2011 - Aug 2012

      • Planned for training events, including collateral creation, signage updates and staff needs• Utilized organizational and interpersonal skills to ensure efficient project management• Used teamwork and attention-to-detail to ensure collateral was updated and in-stock• Planned and coordinated various prizes, incentive trips and gift bags to reward representatives• Worked with outside vendors and internal Finance Department on marketing collateral orders• Created weekly status report of all jobs to promote a broad understanding of projects• Wrote copy for weekly e-newsletter and other marketing materials as needed Show less

  • Manning & Napier
    • United States
    • Financial Services
    • 200 - 300 Employee
    • Marketing Associate
      • May 2010 - Aug 2011

      • Maintained accurate marketing materials using current quarterly data under close deadlines • Created new marketing materials to meet the changing needs of sales reps and clients • Routed collateral through a compliance process to meet SEC and company standards • Used product knowledge to prepare presentations for sales reps to market firm’s offerings • Printed and bound numerous presentations in a timely manner to aid sales operations • Oversaw Marketing Piece Database to ensure that documents were organized and updated Show less

  • Fisher-Price, Inc.
    • United States
    • Manufacturing
    • 500 - 600 Employee
    • Internet Marketing Intern
      • Oct 2009 - May 2010

      • Analyzed click history of e-mail newsletters to increase effectiveness of e-mail campaigns• Wrote ad copy for use in online product demos • Reformatted online parenting articles to make content consistent with company standards• Collaborated with coworkers at project status meetings to aid in project completion• Tested and proofed site pages and e-mail newsletters to ensure web-readiness

    • Marketing Intern, Infant Team
      • May 2009 - Oct 2009

      • Gathered, organized and presented data for Infant Toy Team’s 2011 Long Range Plan• Presented on new and current products at key meetings with upper-level management • Conducted competitive research that improved marketing strategies and product offerings• Organized weekly Point-of-Sale reports for use by the Infant Toy Team• Collaborated within a cross-functional team for completion of product development projects• Observed Toy Lab tests and analyzed results to aid in product development and marketing Show less

  • University at Buffalo School of Management Career Resource Center
    • Practice Interviewer
      • 2008 - May 2010

      • Conducted practice interviews with students using behavior-based and traditional questions • Gave feedback based on interview conduct to improve students’ interviewing skills • Conducted practice interviews with students using behavior-based and traditional questions • Gave feedback based on interview conduct to improve students’ interviewing skills

  • Target
    • United States
    • Retail
    • 700 & Above Employee
    • Team Memeber
      • Jun 2005 - May 2009

      • Provided excellent customer service, ensuring that guests found what they needed and had a desire to return for future shopping needs • Kept sales floor neat and organized to maintain the Target brand, creating a pleasant shopping environment for guests • Completed store signage projects by accurately creating and placing in-store signs • Provided excellent customer service, ensuring that guests found what they needed and had a desire to return for future shopping needs • Kept sales floor neat and organized to maintain the Target brand, creating a pleasant shopping environment for guests • Completed store signage projects by accurately creating and placing in-store signs

  • PAETEC
    • Marketing Case Studies Team Member
      • Jan 2008 - May 2008

      • Completed a consulting project for PAETEC on a team of four students • Conducted research that aided in the development of a new usage management solution to be offered by PAETEC and presented findings as a team to upper-level management • Completed a consulting project for PAETEC on a team of four students • Conducted research that aided in the development of a new usage management solution to be offered by PAETEC and presented findings as a team to upper-level management

  • LogicalSolutions.net
    • Internet Marketing Intern
      • May 2007 - Aug 2007

      • Set up an online advertising campaign using Google AdWords to promote a client’s event • Wrote ad copy and meta descriptions to attract visitors to clients’ websites • Performed Search Engine Optimization (SEO) and keyword research projects which improved traffic on clients’ websites • Created a secure system for storing company’s physical software assets • Set up an online advertising campaign using Google AdWords to promote a client’s event • Wrote ad copy and meta descriptions to attract visitors to clients’ websites • Performed Search Engine Optimization (SEO) and keyword research projects which improved traffic on clients’ websites • Created a secure system for storing company’s physical software assets

Education

  • University of Rochester
    Bachelor's degree, Economics, Psychology
    2004 - 2008
  • University at Buffalo School of Management, The State University of New York
    MBA, Marketing, Workforce Management
    2008 - 2010
  • Our Lady of Mercy School for Young Women
    High School
    2000 - 2004

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