Experience

Diario las Américas

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Vida & Artes Section Editor

  • Dec 2015 - Present

  Miami/Fort Lauderdale Area - Write and edit entertainment content in Spanish for print and web editions - Assign stories to reporters and freelancers - Write about fashion, music, film, arts, travel and celebrities, among other topics relevant to our readers - Assign and edit photo galleries for the web - Attend daily editorial meeting to propose interviews and discuss content ideas - Manage the section's editorial calendar accordingly - Supervise the overall page functionality - Keep up with… Show more - Write and edit entertainment content in Spanish for print and web editions - Assign stories to reporters and freelancers - Write about fashion, music, film, arts, travel and celebrities, among other topics relevant to our readers - Assign and edit photo galleries for the web - Attend daily editorial meeting to propose interviews and discuss content ideas - Manage the section's editorial calendar accordingly - Supervise the overall page functionality - Keep up with latest trends on social media, as well as celebrity gossip - Monitor the wires for breaking news and feature stories of interest to our audience - Edit and write for the weekly supplement Entre Semana, and conduct interviews for Entre Mujeres, page that features successful women in the community - Deliver a weekly events calendar in multimedia platform. In addition to producing a video, writing the agenda for the web and print editions, utilizing tone accordingly while keeping consistency across all channels to ensure proper brand use and exposure

• Entertainment & Fashion writer

  • Sep 2014 - Present

  Miami/Fort Lauderdale Area - Cover culture, music, art, theater and entertainment (Celebritylandia) for the Lifestyle section - Research, write and edit (in Spanish) stories for print and the web (original and secondhand reporting) - Arrange photos for stories (digital and print) - Write headlines and briefs, including film reviews - Translate when needed (English to Spanish) - Conduct in-person and by-phone interviews - Monitor content from news agencies for stories… Show more - Cover culture, music, art, theater and entertainment (Celebritylandia) for the Lifestyle section - Research, write and edit (in Spanish) stories for print and the web (original and secondhand reporting) - Arrange photos for stories (digital and print) - Write headlines and briefs, including film reviews - Translate when needed (English to Spanish) - Conduct in-person and by-phone interviews - Monitor content from news agencies for stories relevant to our audience - Revise stories from newsfeed according to publication style before uploading to the site - Create the weekend guide (print & web) for Miamians to know what to do and where to go in the city - Occasionally record on-air promos for MundoFox



NBCUniversal Telemundo Enterprises

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Primetime Digital Producer

  • Jul 2013 - Sep 2013

  Telemundo Studios • Produce and curate digital content (photo galleries and video) related to soap operas airing on Telemundo’s primetime • Publish and manage online content on specific soap opera’s website, ensuring page looks fresh and flawless (rotating modules and updating digital leads, retouching images on Photoshop) • Coordinate with on-air producer and talent to ensure proper coverage of selected scenes, in order to create content: behind the scene videos, galleries, etc. •… Show more • Produce and curate digital content (photo galleries and video) related to soap operas airing on Telemundo’s primetime • Publish and manage online content on specific soap opera’s website, ensuring page looks fresh and flawless (rotating modules and updating digital leads, retouching images on Photoshop) • Coordinate with on-air producer and talent to ensure proper coverage of selected scenes, in order to create content: behind the scene videos, galleries, etc. • Coordinate with the on-air promo producer in order to receive daily episode promo, and ensure the video editors create the teaser • Partake in the video production process from conceptual to post-production phase (idea, interviewing, scripting, proving guidance to video editors, and promoting content online and on social media) • Develop monthly editorial plan for digital coverage (video, galleries and franchise ideas) • Assign daily coverage to photographer/video producer • Manage the soap operas’ social media pages: scheduling daily posts to promote episodes, teasers, content and talent • Measuring audience engagement on social media, and keeping track of audience growth on website (unique visitors, page views, video extremes, impressions); generate monthly report utilizing Omniture • Keep open communication with the design and tech teams, in order to ensure proper functionality of website • Staying abreast with latest digital tools, social media trends and SEO best practices

• Web Producer/Copy Editor

  • May 2012 - Jul 2013

  Hialeah • Content producer/editor for iVillage Mujer de Hoy, Telemundo.com largest vertical, providing modern Hispanic women with tips and information on life style, among other relevant topics • Manage and curate multiple sections: parenting, health, food, and home decoration, ensuring the overall quality and performance of the page, including the mobile site • Occasionally create fashion and entertainment content • Write catchy copy points to drive more traffic to the site… Show more • Content producer/editor for iVillage Mujer de Hoy, Telemundo.com largest vertical, providing modern Hispanic women with tips and information on life style, among other relevant topics • Manage and curate multiple sections: parenting, health, food, and home decoration, ensuring the overall quality and performance of the page, including the mobile site • Occasionally create fashion and entertainment content • Write catchy copy points to drive more traffic to the site, including managing two main modules on Telemundo.com home page • Create galleries and articles for promotion on MSN Latino, ensuring pictures have excellent quality and text is flawless in accordance with the page style • Produce/edit sales campaign related content following editorial voice • Monitor the iVillage content feed and choose most suitable content, in order to translate it into Spanish • Find appropriate photos to convey a message through galleries and digital leads; cut and enhance images on Photoshop • Promote content, including videos, on social media (Facebook, Twitter and Instagram) • Utilizing Omniture, analyze and understand audience performance on the web, mobile and social media, in order to optimize content and user experience • Contribute to the social media strategy for the page • Keep open and constant communication with the tech team to ensure proper functionality of the page • Knowledge and application of best SEO practices to maximize traffic • Assist in sales campaign by creating related content • Work in a team setting environment, supporting other web producers, including the Managing Editor, in order to meet page views and unique visitors monthly quotas • Follow an editorial calendar, keeping in mind breaking news and the timeliness of the information being disseminated • Adhere by deadlines, editorial style and monthly sales commitment (page views, unique visitors, video streams and impressions)



NBC News Miami Bureau

• Intern-- General Assignment Desk

  • Jan 2012 - May 2012

  • Assisted in researching, reporting and writing news stories for the Today Show, Nightly News, and MSNBC.com • MSNBC World Blog published a co-written story about the violence against Mexican journalists Link: http://worldblog.msnbc.msn.com/_news/2012/02/24/10497924-mexican-journalist-on-drug-lords-if-theyre-going-to-kill-you-theyre-going-to-kill-you



Berlin Capital Program by the German-American Fulbright Commission

• Fellow

  • 2011 - 2011

  - Toured German media outlets, as well as cultural and political hubs - Attended lectures on German identity and its role in the European Union; and on comparative issues in the German media as it relates to that of the US



Miami Herald

• United States
• Newspaper Publishing
• 400 - 500 Employee

• Intern Reporter/Writer

  • Aug 2008 - Aug 2009

  • For the Neighbors section, Wrote and reported stories on three cities in Miami-Dade County (Miami gardens, Opa-Locka, and Hialeah) • Wrote about a variety of issues affecting these communities, including the foreclosure crisis • Covered events, organizations, schools, businesses, government and politics • As a result of hard work and outstanding reporting on the Miami Gardens’ Jazz in the Gardens Music Festival, had a byline on the paper’s front page



The New York Times Journalism Institute

• Reporter/writer

  • Jan 2009 - Jan 2009

  Miami For ten days wrote and reported for the New York Times Journalism Institute. Worked on an enterprise story about clinical trials in Miami recruiting people in need of cash.



The Beacon, FIU's newspaper

• Staff Writer

  • Sep 2007 - Aug 2008

  Wrote stories for The Beacon's News and Life sections.

• Contributor Writer

  • Sep 2004 - Sep 2007

  Wrote and reported on campus events and news: first written and published story was about how the shortage of class sections was keeping part time students from graduating. It made the front page!



Crescent Heights of America, Inc

• Assistant Operations Manager

  • May 2005 - May 2006

  · Wrote and edited articles for the Mirador condominium monthly newsletter · Screened and handled complaints for the operations manager · Supported and supervised different departments with the operations man- ager · Took and updated the minutes at the weekly head of department meetings · Participated in the hiring and termination process · Performed various tasks and projects as assigned