Social Media Assistant

• Sep 2022 - Present

Social Media Manager

• Jun 2020 - Oct 2022

--- Purdy and Figg --- • Collaborated with influencers to drive significant growth on Instagram, increasing the follower count from 280 to over 15,000, with an impressive 3% engagement rate. Leveraged influencer partnerships to expand brand reach and attract an active and engaged audience. • Demonstrated proactive and reactive engagement strategies on Facebook, resulting in a substantial 20% increase in followers. Actively engaged with the audience, responded to comments and messages promptly, and implemented effective community management practices. --- University of Nottingham Students' Union --- • Managed and delivered content to vibrant communities of 11,000 followers on Instagram, 20,000 followers on Twitter, and 40,000 followers on Facebook. Engaged with the audience, maintained consistent communication, and ensured the delivery of compelling and relevant content. • Collaborated closely with the Communications and Engagement Manager to execute daily, termly, and annual communications and campaigns. Effectively implemented their directives and contributed to the overall communication strategy of the organisation. • Created opportunities for students and student groups to have their voices heard within the Students' Union. Empowered underrepresented and disadvantaged groups to amplify their voices and showcase their activities, fostering inclusivity and promoting their initiatives within the larger student community. Show less

Digital Marketing Assistant

• Apr 2018 - May 2020

• Successfully grew and managed 5 social media accounts across various platforms, with communities reaching as large as 20,000 followers. Demonstrated effective community management skills and maintained active engagement with the audience on each platform. • Played a key role in increasing Heue Digital's Instagram following to over 3,000 followers, achieving an impressive 11.15% engagement rate. Developed and implemented strategies that resonated with the target audience, resulting in significant growth and high levels of engagement. • Provided valuable assistance in branding projects for over 35 clients, including charities, venture capital firms, CBD brands, and music publications. Collaborated effectively with clients and team members, contributing to the development and execution of impactful branding strategies. Show less