Experience

Voxiva

• Peru
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Director

  • May 2021 - Present

  Lead product development and sales management for Social Listening Platform “X-Market”



PAD - Escuela de Dirección de la Universidad de Piura

• Peru
• Higher Education
• 100 - 200 Employee

• Professor

  • 2012 - Present

  Professor of Commercial Management in various MBAs.



AUNO Comunicación

• Peru
• Public Relations and Communications Services
• 1 - 100 Employee

• Commercial Director

  • Oct 2020 - May 2021

  Sales Management and New Business Development for the PR Agency• Design and developed digital & content strategy to atract customers (B2B). This strategy helped to get new clients that increased the company´s income by 20%



IAB Peru

• Peru
• Advertising Services
• 1 - 100 Employee

• Board Member

  • Jan 2019 - Jul 2020



GRUPORPP S.A.

• Peru
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Advertising Director (Sales & Marketing)

  • Nov 2018 - Jul 2020

  Commercial management and development of new advertising businesses for all the Media Group. Leading more than 80 people. Report to the General Manager. • Increased market share (seconds) in more than 50%• Development and successfull launch of new business line: OOH



El Comercio

• Peru
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Advertising Director (Sales & Marketing)

  • Apr 2015 - Apr 2018

  Commercial management and development of new advertising business for all the digital and printed media of the Press Unit. Leading more than 200 people while reporting to the General Manager of the Press Unit. Sales for US $ 100MM per year.• Launched a Big Data Project: Selection and implementation of "Bluekai" Data Management Platform, with the aim of generating higher revenues based on a more efficient segmentation of online advertising.• Launched "ContentLab": Generation of content (mostly digital) for advertisers, using the capabilities of newsrooms leading to growth of Content Marketing revenues by 125% in 2 years; and an increase in the perception of brand attributes of up to 75% among the people impacted.

• Head of Product Marketing (Digital & Print)

  • Jun 2014 - Mar 2015

  Commercial strategy for all the digital and printed products of the press unit. Report to the Head of Advertising with a team of 30 people.• Developed of a new commercial strategy integrating print advertising with digital advertising, offering a consolidated offer in the market and avoiding the cannibalization of income between different formats.

• Head of Digital Advertising

  • Oct 2007 - May 2014

  Sales & Marketing of digital advertising and development of new digital businesses for the Press unit. Report to the Head of Advertising. Sales for US $ 7MM.• Led total redesign of digital commercial strategy. New price, sales and product strategy. Promoting constant new product launches.• Managed digital business growth at an average rate of over 50% per year with a total increase of 15 times the initial billing during the 7-year period.• Grew a diverse and multi-disciplinary team from 3 to 30 full time employees. • Relevant work includes the following launches: o AdNetwork PerúRed integrating the group's portals with those of other media groups such as RPP or La República.o Incorporation of Google, YouTube, Facebook and Instagram into the portfolio. Implementation of campaigns on these platforms in more than 300 clients.o Video and Mobile Platforms with growths over 100% per year.o Implementation of different DMP's (Data Management Platforms), AdServers and Analytical Tools.o Programmatic Sales, achieving annual average growth of 35% in the last 3 years.



El Comercio

• Peru
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Product Manager - El Comercio Daily Edition

  • Oct 2004 - Dec 2005

• Product Manager - Classified Ads

  • Oct 2003 - Sep 2004

• Product Manager - Collectible Fascicles

  • Sep 2002 - Sep 2003



ilender

• Peru
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Asistente de Tesorería

  • Jan 2000 - Mar 2001