Paul Chua
Head of Ecommerce (SG & MY) at Pertama Merchandising Pte Ltd (Harvey Norman)- Claim this Profile
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Bio
Fendi Sulaiman
Behind the smile and light-hearted demeanour, lies a problem-solver and serious professional that takes pride in his work. I've had the greatest privilege of working with Paul as a Senior Executive in his team and a simple recommendation on LinkedIn would not do justice to what he is capable of doing and also, achieving. His strengths lie in critical thinking, effective planning and most importantly, drive to see through everything that he is involved in. And that never say die attitude is crucial in boosting the morale of any team. Through the years of working with him, Paul has also projected adaptability in the face of changing targets and portfolios. In short, without Paul, the realisation of the new phase of digital retailing for COURTS SG would have not been possible.
Stan Kim
I have had the privilege to manage and help develop Paul over the past 2 years. He is a voracious learner and has demonstrated an ability to learn quickly and apply these learnings practically. He is very resourceful and is able to extract the best from his team. It has been enjoyable working with Paul and seeing his growth over the years.
Fendi Sulaiman
Behind the smile and light-hearted demeanour, lies a problem-solver and serious professional that takes pride in his work. I've had the greatest privilege of working with Paul as a Senior Executive in his team and a simple recommendation on LinkedIn would not do justice to what he is capable of doing and also, achieving. His strengths lie in critical thinking, effective planning and most importantly, drive to see through everything that he is involved in. And that never say die attitude is crucial in boosting the morale of any team. Through the years of working with him, Paul has also projected adaptability in the face of changing targets and portfolios. In short, without Paul, the realisation of the new phase of digital retailing for COURTS SG would have not been possible.
Stan Kim
I have had the privilege to manage and help develop Paul over the past 2 years. He is a voracious learner and has demonstrated an ability to learn quickly and apply these learnings practically. He is very resourceful and is able to extract the best from his team. It has been enjoyable working with Paul and seeing his growth over the years.
Fendi Sulaiman
Behind the smile and light-hearted demeanour, lies a problem-solver and serious professional that takes pride in his work. I've had the greatest privilege of working with Paul as a Senior Executive in his team and a simple recommendation on LinkedIn would not do justice to what he is capable of doing and also, achieving. His strengths lie in critical thinking, effective planning and most importantly, drive to see through everything that he is involved in. And that never say die attitude is crucial in boosting the morale of any team. Through the years of working with him, Paul has also projected adaptability in the face of changing targets and portfolios. In short, without Paul, the realisation of the new phase of digital retailing for COURTS SG would have not been possible.
Stan Kim
I have had the privilege to manage and help develop Paul over the past 2 years. He is a voracious learner and has demonstrated an ability to learn quickly and apply these learnings practically. He is very resourceful and is able to extract the best from his team. It has been enjoyable working with Paul and seeing his growth over the years.
Fendi Sulaiman
Behind the smile and light-hearted demeanour, lies a problem-solver and serious professional that takes pride in his work. I've had the greatest privilege of working with Paul as a Senior Executive in his team and a simple recommendation on LinkedIn would not do justice to what he is capable of doing and also, achieving. His strengths lie in critical thinking, effective planning and most importantly, drive to see through everything that he is involved in. And that never say die attitude is crucial in boosting the morale of any team. Through the years of working with him, Paul has also projected adaptability in the face of changing targets and portfolios. In short, without Paul, the realisation of the new phase of digital retailing for COURTS SG would have not been possible.
Stan Kim
I have had the privilege to manage and help develop Paul over the past 2 years. He is a voracious learner and has demonstrated an ability to learn quickly and apply these learnings practically. He is very resourceful and is able to extract the best from his team. It has been enjoyable working with Paul and seeing his growth over the years.
Experience
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Pertama Merchandising Pte Ltd (Harvey Norman)
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Retail
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1 - 100 Employee
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Head of Ecommerce (SG & MY)
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Aug 2022 - Present
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MOTUL
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France
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Oil and Gas
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700 & Above Employee
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Regional eCommerce & Market Intelligence Lead
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Jan 2021 - Mar 2022
Reporting to the Chief Marketing Officer, I am responsible to spearhead the design of eCommerce strategy across the APAC region with a revenue growth mindset. Collaborating with diverse APAC management team to identify road-to-market strategy, product offer, aligning opportunities combining both worldwide and regional strategic direction. I will be also strategizing integration of online and offline sales channels to prevent channel conflict in a B2B2C roadmap. In addition to that, my role is also responsible for the building, managing, and analyzing of market intelligence data to support management on strategic commercial planning across the APAC business.• Devised Ecommerce vision and strategy to launch a unified ecommerce framework across Asia Pacific • Launch Ecommerce channel for Indonesia market across 4 platforms (Tokopedia, Shopee, Lazada, BliBli) and grew its volume by more than 50% (vs LY) • Designed a product portfolio and offers tailored for ecommerce channel to ensure that there will be no channel conflict against the traditional channel
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Country Manager (Oceania)
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Dec 2019 - Sep 2021
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Regional Digital Strategy Manager (APAC)
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Apr 2018 - Nov 2019
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COURTS SINGAPORE
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Singapore
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Retail
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200 - 300 Employee
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Head Of Online
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Jan 2015 - Mar 2018
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Resorts World Sentosa
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Hospitality
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700 & Above Employee
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Senior Manager
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Jul 2009 - Dec 2012
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Education
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2004 - 2005
Northumbria University
Bachelor's Degree, Public Relations, Advertising, and Applied Communication
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