Tamara M'Bazbaz
Insight Director at Relish- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Italian Professional working proficiency
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Bio
Nick Ross
I worked with Tam at The Planning Shop, across different projects and disease areas, and was always impressed with her dedication to both the broader picture and the data details simultaneously. Focusing on the client need through some challenging projects, she worked closely with the internal teams to squeeze the most value out of the quantitative data we had (and linking to related qualitative insights).
Moz Dee
I've worked with Tamara at pitch level and with clients. She's insightful and diligent and always goes that extra mile to get the job done. I have no hesitations in recommending Tamara. As well as being a good professional, she's great fun and works well with in a team frame work.
Nick Ross
I worked with Tam at The Planning Shop, across different projects and disease areas, and was always impressed with her dedication to both the broader picture and the data details simultaneously. Focusing on the client need through some challenging projects, she worked closely with the internal teams to squeeze the most value out of the quantitative data we had (and linking to related qualitative insights).
Moz Dee
I've worked with Tamara at pitch level and with clients. She's insightful and diligent and always goes that extra mile to get the job done. I have no hesitations in recommending Tamara. As well as being a good professional, she's great fun and works well with in a team frame work.
Nick Ross
I worked with Tam at The Planning Shop, across different projects and disease areas, and was always impressed with her dedication to both the broader picture and the data details simultaneously. Focusing on the client need through some challenging projects, she worked closely with the internal teams to squeeze the most value out of the quantitative data we had (and linking to related qualitative insights).
Moz Dee
I've worked with Tamara at pitch level and with clients. She's insightful and diligent and always goes that extra mile to get the job done. I have no hesitations in recommending Tamara. As well as being a good professional, she's great fun and works well with in a team frame work.
Nick Ross
I worked with Tam at The Planning Shop, across different projects and disease areas, and was always impressed with her dedication to both the broader picture and the data details simultaneously. Focusing on the client need through some challenging projects, she worked closely with the internal teams to squeeze the most value out of the quantitative data we had (and linking to related qualitative insights).
Moz Dee
I've worked with Tamara at pitch level and with clients. She's insightful and diligent and always goes that extra mile to get the job done. I have no hesitations in recommending Tamara. As well as being a good professional, she's great fun and works well with in a team frame work.
Experience
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Relish
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United Kingdom
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Market Research
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1 - 100 Employee
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Insight Director
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Aug 2022 - Present
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The Planning Shop
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Director, QuantSHOP
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Aug 2020 - Jul 2022
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The Source Insight | M&C Saatchi
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Australia
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Market Research
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1 - 100 Employee
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Head of Quant (4-month contract, maternity cover)
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Jun 2019 - Oct 2019
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Sparkler | Part of PA Consulting
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United Kingdom
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Market Research
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1 - 100 Employee
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Associate Partner
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Oct 2015 - Oct 2018
Quantitative Lead Key clients: The FA, Uber, Google, EE/BTMethodologies: Segmentations, market sizing, max diff, TURF, propositiondevelopment, comms and concept testing, brand positioning Quantitative Lead Key clients: The FA, Uber, Google, EE/BTMethodologies: Segmentations, market sizing, max diff, TURF, propositiondevelopment, comms and concept testing, brand positioning
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UEFA
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Switzerland
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Spectator Sports
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700 & Above Employee
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Research Coordinator
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Aug 2011 - Jul 2014
Managed the consumer insight research programme across all of UEFA's competitons. Led the development of global fan segmentations, and their roll-out to internal and external stakeholders (e.g. sponsors, broadcasters, national associations). Developed and tracked KPI's for key Club Competitions. Managed the consumer insight research programme across all of UEFA's competitons. Led the development of global fan segmentations, and their roll-out to internal and external stakeholders (e.g. sponsors, broadcasters, national associations). Developed and tracked KPI's for key Club Competitions.
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Hotspex
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Canada
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Market Research
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1 - 100 Employee
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Research Director
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Jul 2007 - Jun 2011
Management of consumer research projects, for clients covering various industries such as CPG, media, QSR (e.g. Nestle, MTV, Burger King). Methodologies included both quantitative and qualitative. From 2009 to 2011, based in Geneva to help grow Hotspex's European footprint. Management of consumer research projects, for clients covering various industries such as CPG, media, QSR (e.g. Nestle, MTV, Burger King). Methodologies included both quantitative and qualitative. From 2009 to 2011, based in Geneva to help grow Hotspex's European footprint.
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Ipsos
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France
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Market Research
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700 & Above Employee
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Research Manager
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Apr 2003 - Jul 2007
Project management for healthcare industry clients (primarily Pfizer, GSK, Merck) across several categories such as oncology, diabetes, etc.Quantitative: mostly online; consumer segmentations, conjoint analysis etc. Qualitative: face to face interviews, focus groups, telephone interviews Project management for healthcare industry clients (primarily Pfizer, GSK, Merck) across several categories such as oncology, diabetes, etc.Quantitative: mostly online; consumer segmentations, conjoint analysis etc. Qualitative: face to face interviews, focus groups, telephone interviews
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Education
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1998 - 2002
York University
BA, Psychology -
1993 - 1995
College de Candolle, Geneve
Community
