Experience

Librerie Feltrinelli

• Italy
• Retail
• 100 - 200 Employee

• Co Marketing & Brand Partnership Manager, B2b, Head of Corporate Gift Card

  • Feb 2019 - Present

• B2B Manager

  • Mar 2017 - Present

  The position reports to Marketing and B2B Director and has the purpose to search, select and develop partnerships and co-marketing projects in order to enhance costumer experience in store, innovation and ebitda. The role works in deep coordination with all the main company’s Business Units and covers in addition the following tasks:• development of company’s Gift Cards business• PMO for Innovation projects• Development of Retail and Digital marketing B2B tools

• Category and Product Innovation Manager

  • Jul 2012 - Feb 2017

  The position reports to Commercial and Purchase Director and has been created to manage the overall Category Mix, which includes Books, Home Entertainement, Toys, Stationary and Gift Products. Main purposes of the position are:- setting up the ideal product mix needed for present and future time assuming the markets changes in costumer's habits and technology impacts on all the relevant industries- mapping, building and delivering to the team comprehensive Reports and Categories Analysis with internal datas and benchmarking views to external markets - suggesting to Sales Department actions to rebalance the Category mix assuming trends of the Industries, internal performances, Marketing datas and the Retail Brand Strategy- partecipating to the decision process for the development of Layout format and space allocation of the new stores to be opened on the territory - promoting the product innovation in deep cooperation with Strategic Marketing and assuming the correct balance of economics- deep involvement with the Team in charge of Innovation of the retail formats, with specific attention to the development of new product categories and brands

• Category Manager Home Entertainment

  • Jan 1998 - Jul 2012

  The position reported to Commercial and Purchase Manager and was in charge for all retail channels of the Company, physical, e-commerce and franchising. The team was made up by eight people, Buyers with specific tasks on different Categories and assistants with back office specific tasks. The main specific tasks of the office were the following: • to plan out and to implement business policies for Home Entertainment Categories: music; home video; videogames; small electronic devices and related accessories, gift cards and pin dispatching. • to close annual commercial deals with all suppliers covering basic and promo discounts, bonuses for comarketing and other specific goals, both sell-in and qualitative targets, window plans and related marketing funds needed, etc• to set Categories proposition in terms of products assortment, pricing, promotion, merchandising and retail marketing activities.• to set the role and the positioning of each Category in terms of product mix and services to costumers• to decline category positioning for all Company’s channels and retail brands.• to do pricing and related trade margins checks with specific attention to the impact of purchasing process and promotions .



Autogrill

• Italy
• Restaurants
• 700 & Above Employee

• Product Manager

  • Oct 1991 - Jan 1998

  As product manager senior in Autogrill I was in charge to work on several non-food categories with direct responsabilities on negotiations with suppliers, category promotions, pricing and demand planning. As product manager senior in Autogrill I was in charge to work on several non-food categories with direct responsabilities on negotiations with suppliers, category promotions, pricing and demand planning.