Zoë Björnson
Head of Product at Liminal- Claim this Profile
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French -
Topline Score
Bio
Cal Groudas
I had the pleasure of working with Zoë on a couple short-term projects at Quilt. It is clear that she enjoys what she does and her critical thinking skills are out of this world! While working together she provided gentle guidance and gave critical feedback on designs and ideas.
Emma Netland
While working with Zoe at Beyond over the course of a year, I was consistently impressed by how much value she brought to multidisciplinary teams. Zoe is a perceptive and strategic project manager - what sets her apart is her keen product eye, natural ability to speak to design decisions, and deep engagement with product, strategy and UX workflows. She acted as the glue that kept fast-moving, complex design projects together and as a true partner to clients. Zoe’s empathy, thoughtfulness and intelligent humor make her a natural leader on teams and, more generally, an all around wonderful person to be around.
Cal Groudas
I had the pleasure of working with Zoë on a couple short-term projects at Quilt. It is clear that she enjoys what she does and her critical thinking skills are out of this world! While working together she provided gentle guidance and gave critical feedback on designs and ideas.
Emma Netland
While working with Zoe at Beyond over the course of a year, I was consistently impressed by how much value she brought to multidisciplinary teams. Zoe is a perceptive and strategic project manager - what sets her apart is her keen product eye, natural ability to speak to design decisions, and deep engagement with product, strategy and UX workflows. She acted as the glue that kept fast-moving, complex design projects together and as a true partner to clients. Zoe’s empathy, thoughtfulness and intelligent humor make her a natural leader on teams and, more generally, an all around wonderful person to be around.
Cal Groudas
I had the pleasure of working with Zoë on a couple short-term projects at Quilt. It is clear that she enjoys what she does and her critical thinking skills are out of this world! While working together she provided gentle guidance and gave critical feedback on designs and ideas.
Emma Netland
While working with Zoe at Beyond over the course of a year, I was consistently impressed by how much value she brought to multidisciplinary teams. Zoe is a perceptive and strategic project manager - what sets her apart is her keen product eye, natural ability to speak to design decisions, and deep engagement with product, strategy and UX workflows. She acted as the glue that kept fast-moving, complex design projects together and as a true partner to clients. Zoe’s empathy, thoughtfulness and intelligent humor make her a natural leader on teams and, more generally, an all around wonderful person to be around.
Cal Groudas
I had the pleasure of working with Zoë on a couple short-term projects at Quilt. It is clear that she enjoys what she does and her critical thinking skills are out of this world! While working together she provided gentle guidance and gave critical feedback on designs and ideas.
Emma Netland
While working with Zoe at Beyond over the course of a year, I was consistently impressed by how much value she brought to multidisciplinary teams. Zoe is a perceptive and strategic project manager - what sets her apart is her keen product eye, natural ability to speak to design decisions, and deep engagement with product, strategy and UX workflows. She acted as the glue that kept fast-moving, complex design projects together and as a true partner to clients. Zoe’s empathy, thoughtfulness and intelligent humor make her a natural leader on teams and, more generally, an all around wonderful person to be around.
Experience
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Liminal
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Head of Product
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Aug 2020 - Present
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ümlauts
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United States
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Design Services
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Product Designer
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Oct 2019 - Aug 2020
- Designed and built custom websites for clients in the travel, real estate, and coaching spaces - Worked with clients to design custom branding for use across digital footprint - Designed and built custom websites for clients in the travel, real estate, and coaching spaces - Worked with clients to design custom branding for use across digital footprint
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Beyond
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United States
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Design
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100 - 200 Employee
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Technical Project Manager
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Feb 2018 - Feb 2019
- Lead agile development + design teams to build Google AdMob, Google Marketing Platform, Google Ad Manager, + Google for Games marketing sites - Managed complex stakeholder ecosystem to create + prioritize roadmap - Managed finances and budget for $700K+ projects - Lead agile development + design teams to build Google AdMob, Google Marketing Platform, Google Ad Manager, + Google for Games marketing sites - Managed complex stakeholder ecosystem to create + prioritize roadmap - Managed finances and budget for $700K+ projects
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Red Antler
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Advertising Services
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100 - 200 Employee
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Product Manager
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2019 - 2019
- Managed design, strategy, and development for health and fashion/beauty brands - Implemented referral/rewards program for an emerging lifestyle brand, resulting in 17% increase in returning users - Managed budget and resourcing for digital team - Clients: 23andMe, Soludos, Pipette, Aurate, Rowan, Judy - Managed design, strategy, and development for health and fashion/beauty brands - Implemented referral/rewards program for an emerging lifestyle brand, resulting in 17% increase in returning users - Managed budget and resourcing for digital team - Clients: 23andMe, Soludos, Pipette, Aurate, Rowan, Judy
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about.me
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Product Manager
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Apr 2016 - Feb 2018
- Conducted + analyzed user research to define themes that impact product improvements + solve user problems — Ex: Bio Writer, used by 50K+ users - Developed go-to-market strategy for rebranded product in 2016, in-product tools, + partnership integrations to increase new users by 11% - Implemented marketing campaigns to increase user engagement by 19% - Owned strategy for landing pages that had a 45% conversion rate for new users
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Product Marketing Manager
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Jul 2015 - Apr 2016
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Marketing Manager
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Oct 2014 - Jul 2015
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In the Know Experiences
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing Consultant
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Aug 2015 - Mar 2016
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The New Orleans Jazz & Heritage Festival and Foundation, Inc.
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United States
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Non-profit Organizations
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1 - 100 Employee
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Programming, Marketing & Communications Assistant
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Jan 2014 - May 2014
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Digital Brand Architects
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United States
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Advertising Services
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1 - 100 Employee
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Media & Management Intern
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May 2013 - Aug 2013
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Education
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Tulane University
Bachelor of Arts - BA, Communication, French -
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