Experience

Back of The House, Inc.

• United States
• Restaurants
• 1 - 100 Employee

• Director of Marketing And Public Relations

  • Dec 2022 - Present

• PR and Marketing Manager

  • Jun 2018 - Dec 2022

  Oversee all marketing and public relations efforts for high-growth restaurant group across 13 distinct brands with a revenue portfolio of $100M• Drive development and implementation of media buys, creative assets, partner marketing, traditional & digital media, events and public relations. • Establish 4 new concepts from ideation to go-live. Development of concept, competitor research, branding (naming, logo, collateral, brand voice), and positioning.• Design, distribute, track and analyze email marketing campaigns for all properties. • Manage all websites and mobile platforms, overseeing the design, copywriting, content, SEO strategy and analytics. • Manage 26 social handles, including content creation, community management, sentiment analysis and ongoing engagement. • Pivot all full-service concepts from grassroots to digitally-driven marketing campaigns (targeted social advertising, digital loyalty/POS partnership)• Develop in-the-moment plans and strategies for constantly-changing dine-in to takeout models during COVID-19 (oversee management of third party vendors, leveraging in-platform marketing and promotions)Results:• Increase in year-over-year sales by at least 8.2% at each restaurant• Significant increases in social and web traffic KPIs across all brands, including implementation of campaign tracking best practices• Delivery of monthly and quarterly analytics, sales, and campaign summary reports



Moana Restaurant Group

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Dec 2016 - Jun 2018

  Oversaw marketing and public relations for 30+ restaurants. Developed, implemented and optimized digital marketing campaigns across all channels; curated, distributed, tracked and analyzed email marketing for all properties. Managed all websites and mobile platforms, overseeing the design, content, SEO strategy and analytics. Oversaw social media process for channels across multiple platforms and brands. Oversaw the creation of three new brands, including naming, logo, collateral and identity creation.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Supervisor

  • Aug 2016 - Dec 2016

  • Play an instrumental role on teams with proficiency in message development, management of events, coordination of media familiarization trips, effective pitching and training of spokespersons on speeches and presentations, growth of contact network, and media relations, including creating and driving outreach for clients.• Helped to drive the implementation and development of an internal influencer relations team to execute creative campaigns for clients' social channels.• Lead client campaigns and projects from beginning to end• Management and mentorship of Junior Staff • Drive current pieces of business and delegate jobs to team members• Participate in new business pitches

• Senior Account Executive, Consumer

  • Aug 2014 - Aug 2016

  • Play an instrumental role on teams with proficiency in message development, management of events, coordination of media familiarization trips, effective pitching and training of spokespersons on speeches and presentations, growth of contact network, and media relations, including creating and driving outreach for clients.• Helped to drive the implementation and development of an internal influencer relations team to execute creative campaigns for clients' social channels.• Lead client campaigns and projects from beginning to end• Management and mentorship of Junior Staff • Drive current pieces of business and delegate jobs to team members• Participate in new business pitches



af&co.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing Account Manager

  • May 2013 - Aug 2014

  • Work directly with Agency President in serving as point of contact for (8-12) clients at any given time • Manage and support the day to day account activities including but not limited to: client relations, sales promotions, menu development, press releases, marketing initiatives to generate revenue, conduct client meetings (planning, partnership, sales, etc.), proactively manage project timelines • Project management of vendors, graphic designers, photographers, copywriters, website designers and other strategic partners • Manage and upkeep project budgets, client expenses and billings • Proactively seek out unique effective marketing partnership opportunities and pitch to clients • Write copy for collateral, email marketing, invitations, etc. • Print & production supervision • Business development: research new potential clients, pitch new business, write proposals and agreements • Source and oversee the best freelance resources - writers/graphic designers/photographers • Directly manage Interns, Coordinators and Jr. Account Managers in assisting with account duties



streamlinevents, inc.

• United States
• Events Services
• 1 - 100 Employee

• Event Coordinator

  • Apr 2012 - May 2013

  •End-to-End Event Strategy: Conference and corporate event concepting, branding, development and execution •Content and Promotion: Plan and develop event communications, website, signage and collateral •Project Management: Manage creative agency and partner event companies in international markets •Vendor Management: Identify vendor pool, manage RFP process, negotiate contracts, manage engagement •Assist Event Managers in creating and managing all pre-planning logistics and on-site program operations including travelling on-site for events



Carlton Hair International, a division of Regis Corporation

• San Francisco, CA

• Marketing Coordinator

  • Jan 2011 - Apr 2012

  •Operations Management: Assist GM in administrative tasks, scheduling, bookkeeping, appointment booking, etc... •Merchandising/Promotion: Manage rep relations, merchandise, institute and manage weekly product promotion •Operations Management: Assist GM in administrative tasks, scheduling, bookkeeping, appointment booking, etc... •Merchandising/Promotion: Manage rep relations, merchandise, institute and manage weekly product promotion



Axiom

• Marketing Intern

  • Jan 2010 - May 2010

  • Marketing Strategy: Marketing plan development, launch strategy, distribution partner recruitment and selection • Marketing Communications: Prospecting outreach and content development, product collateral, product evangelism • Marketing Strategy: Marketing plan development, launch strategy, distribution partner recruitment and selection • Marketing Communications: Prospecting outreach and content development, product collateral, product evangelism



Stone Ward

• United States
• Advertising Services
• 1 - 100 Employee

• Broadcast Intern

  • May 2009 - Jul 2009

  • Media Planning: Objective setting, audience definition and targeting, media selection, costing and plan development • Creative Development: Branding, copywriting, production, design, website and social media management • Media Planning: Objective setting, audience definition and targeting, media selection, costing and plan development • Creative Development: Branding, copywriting, production, design, website and social media management



Citizen Jane Film Festival

• Program Coordinator

  • Jan 2007 - Oct 2008

  • Content Development: content screening and selection, plan and develop show flow • Event Planning: Produce festival events, work closely with vendors to create cohesive look/feel throughout festival • Content Development: content screening and selection, plan and develop show flow • Event Planning: Produce festival events, work closely with vendors to create cohesive look/feel throughout festival