Experience

NORD DDB HEL

• Finland
• Advertising Services
• 1 - 100 Employee

• Strategy Lead

  • Feb 2021 - Present



MANDER

• Strategy & writing. Storytelling & crystallising. Editing & communication.

  • Jan 2020 - Present

  My approach is story-driven – always about figuring out how pieces fit with each other and the surrounding world. When that’s defined, it’s easier to express what needs to be expressed with clarity and in the right way. That's then fuelled with some imagination, wits and word-kneading. So it starts with strategy and continues with expression; it's about crystallising the story in whatever means makes it felt and understood. In short: I’m a professional writer and strategist. In these years as a solo operator, I've had the pleasure to work on foundation-building with companies such as Canatu, Timma, Haltian, KONE, L&T, Tarvas, Ponsse, Areite, and in really close collaboration with agencies such as NORD DDB HEL and Ultra Strategy & Design. Show less