Experience

MASER

• Spain
• Wholesale Import and Export
• 1 - 100 Employee

• Marketing & Sales Manager

  • Sep 2019 - Present

  Maser Group are a business specialising in the provision of machinery and tooling solutions for industry. We are different because we offer a range of top-quality products, a high-quality customer service to our clients, and we are committed to the development of our staff. OUR HISTORY 2021 marks the 45th anniversary of MASER’s commercial activity, during which time we have become a leading company within different sectors. Since 1976, our client focus and commitment to excellence have been ever present in all our activities and projects. Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• • Jul 2016 - Jul 2021

  The Vodafone Group is one of the largest telecommunications companies in the world by revenue and provides voice, messaging, TV, IOT, data and fixed communications services. Vodafone provides mobile services in 25 countries - and has agreements with another 44 - and fixed broadband services in 18 countries. As of September 30, 2018, Vodafone has more than 531.9 million mobile telephony customers and 20.4 million fixed broadband customers. 14 million mobile phone customers and 3.2 million fixed broadband Vodafone in Spain benefit from the experience and capacity of this world leader company, which helps its customers - individuals, businesses and communities - to be better connected.Responsibilities:- Creation of a new Online Channel through Online Dealers and Agencies (Spain, Peru and Paraguay)- Implementation of the Commercial Plan and the Retributive Model- Negotiation of contractual conditions with Dealer Online- Developing and monitoring the Commercial Plan for Device and Broadband products (Vodafone DSL, Fixed and Modem, TV, IOT...)- Implementation and monitoring of the strategy, review of Kpi's, monitoring and online investment of Dealers (SEM, SEO, affiliate programs, SMO, Displays "CPC or CPM", guile lines of Vodafone…)- Coordination with different departments of the company- Integral management of partners / dealers (end to end)- Decision making based on quantitative and qualitative analysis to develop business or disconnections from Partners- Development of specific channel and account plans and development of specific and tactical plans to boost the results, guaranteeing the NPS, ARPU and CHURN.- Coordination with different departments of the company, Finance, Legal, Marketing, Technology. Show less

• • Jun 2011 - Jul 2016

  Responsibilities:- Agencies in several countries (España, Portugal, Chile, Argentina, Peru and Colombia) Inbound, outbound and loyalty services.- Implementation of the Commercial Plan and the Retributive Model- Implementation and monitoring of the strategy, review of Kpi's and monitoring. Integral management of partners / dealers (end to end). - Developing and monitoring the Commercial Plan for Device and Broadband products (Vodafone DSL, Fixed and Modem, TV...)- Decision making based on quantitative and qualitative analysis to develop business or disconnections from Partners- Development of specific channel and account plans and development of specific and tactical plans to boost the results, guaranteeing the NPS, ARPU and CHURN.- Coordination with different departments of the company, Finance, Legal, Marketing, Technology.- Definition of sales strategies per campaign, definition of dialing rules, control of productivity and profitability, operational and economic scorecards. The assigned distributors.- Development of incentive plans and programs for agencies and agents. Show less

• • Jun 2008 - Jun 2011

  Responsibilities:- Developing and monitoring the Online Commercial Plan for Broadband products (Tele2 DSL, Vodafone DSL, Fixed and Modem)- Coordination of the Online offer launch with the other responsible parties (Communication, SMO, front, Back Office, Stock Management, Product Development)- Managing the webmaster agency, the advertising agency (SEM, SEO, Displays, affiliate program ...), the call center E2E (Spain and Chile) and the Retributive Models- Decision making based on quantitative and qualitative analysis to develop business or disconnections from Partners- Development of specific channel and account plans and development of specific and tactical plans to boost the results, guaranteeing the NPS, ARPU and CHURN.- Coordination with different departments of the company, Finance, Legal, Marketing, Technology. Show less



Vocento

• Spain
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Online Sales Department

  • Oct 2007 - Jun 2008

  One the main Mass Media Communication Groups in Spain. Vocento was established in 2002, with the merger of Grupo Correo and Prensa Española. But while Vocento is young, the story of ABC begins in 1891 and the origin of our regional newspapers goes back to 1854. - Advertising sales of 20 Dailies, (ABC, El Correo, Diario Vasco, El Comercio, Ideal, El Diario Montañés, La Verdad, Hoy, Sur, La Rioja, Las Provincias, El Norte Castilla, La Voz de Cádiz, El Heraldo de Aragón, Diario de Navarra, La Voz de Galicia, Diario de León, Canarias 7, the free newspaper QUE!, OZU.es (Internet Portal) and 7 Vertical Portals. Responsibilities: - Acquisition of new clients and advice of our formats in our National Dailies. Increase sales by developing CPM and CPC campaigns for the clients of the designated agencies (Mediacontacts, GroupM, Netthink Carat, Universal, Zed Digital, Oxygen ...) Show less



MAPFRE

• Spain
• Insurance
• 700 & Above Employee

• Digital Marketing Manager in "STARTUP Viajesmapfre.com"

  • Jan 2007 - Oct 2007

  Viajes MAPFRE, belonging to the subsidiary MAPFRE Asistencia, began operating in 1992 as a travel services provider for the companies of the MAPFRE Group. Today, more than 60% of its customers from suppliers external to MAPFRE. Travel MAPFRE invoiced more than 60 million euros in 2006, has approximately 30 offices and has specialized in recent years in corporate services, both in business and in events and incentives. Responsibilities: - Developing the Online Marketing Plan, execution and monitoring of actions, managing and optimize search engine campaigns (SEM and SEO), communication with partners-alliances (CPC, CPM, CPA, Emailing ...), managing the sales of the Call Center and our plan Affiliation (Tradedoubler) - Negotiation of contractual conditions with Partners / Dealer / Online Forums Show less



Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• Marketing Specialist and Sales (TPI)

  • Mar 2004 - Jan 2007

  In 1999, the company TPI went to Ibex with a value of 1,800 million euros. After a long expansion and the creation of another of its businesses (Digital Yellow Pages, Noxtrum.com...), telephone service 11888, Telefónica decided to sell it in 2006 to the British multinational Yell. This firm changed its name to Hibu in 2012, which has been maintained until now by Metric Capital Partners. Marketing Specialist in Online Marketing Department: Responsibilities: - Managing and optimizing customer campaigns (SEM - keyworks), communication with partners-alliances (abc.es, larzon.com, miva ...) and advertising agencies, development and improvement of new products, intra-departmental communication, execute commercial actions and loyalty of customers Junior Key Account Manager in Online Sales Department: Responsibilities: - Acquisition of new customers and account management, and advice of our formats in online Yellow pages Show less