Bret Morrison

Director of Operations--Hospitality and Commercial Real Estate at Real Equity Management
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Contact Information
us****@****om
(386) 825-5501
Location
Columbia, Missouri, United States, US

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Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director of Operations--Hospitality and Commercial Real Estate
      • Jul 2022 - Present

      I oversee all aspects of Sales, Marketing, Leasing, Development and Operations at our non-residential properties, primarily located at Discovery Park, a 200-acre mixed use development in Columbia, MO. My portfolio of properties consists of the Kitchen Grill & Games (opening Fall 2023), TownePlace Suites by Marriott, Park Restaurant, and several commercial and medical office properties, with many more exciting businesses on the horizon! I manage a team of General Managers, Sales Managers, and Front/Back of House Managers at their respective businesses, all to create a cohesive leadership team for our site, with an emphasis on customer service, creative problem solving and successful business operations. Show less

    • Director of Sales and New Business Development
      • Jul 2018 - Aug 2022

      -Responsible for all aspects of commercial leasing and new business development at Discovery Park, a 200 acre live/work/play community located in south Columbia. -Signed over $3MM in corporate leases in previous year of commercial leasing.-Grew hotel revenue 25% year-over-year (pre-COVID).-Network and build relationships with high level executives and business owners, with the goal of facilitating the relocation of their businesses to Discovery Park or establishing long-term, mutually beneficial partnerships.-Develop and implement a cohesive branding strategy for company brands including TownePlace Suites by Marriott, Aria Luxury Apartments, Park Restaurant & Bar, Discovery Office Park, and Columbia Medical Plaza.-Identify potential new areas of opportunity and work with various franchisors to determine feasibility of new business ventures for the ownership group. Show less

    • United States
    • Real Estate
    • 200 - 300 Employee
    • Property Manager
      • Jan 2018 - Jul 2018

      -Oversee all operational aspects required to successfully manage 552 student beds while maintaining 94% occupancy. -Cultivate a team environment with shared goals and rewards to motivate all employees toward a common objective. -Perform all aspects of site-level financial reporting, often with brief turnaround times. -Provide sales and marketing leadership to develop property branding and ensure it is relevant with its target audience. -Oversee all operational aspects required to successfully manage 552 student beds while maintaining 94% occupancy. -Cultivate a team environment with shared goals and rewards to motivate all employees toward a common objective. -Perform all aspects of site-level financial reporting, often with brief turnaround times. -Provide sales and marketing leadership to develop property branding and ensure it is relevant with its target audience.

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Assistant General Manager
      • Jan 2016 - Jan 2018

      -Served on the 2016-2017 Corporate Advisory Council, a hand-picked small group providing direct insight and feedback on company policies and procedures to the Executive Leadership Team. -Directly responsible for filling 972 bed spaces in the highly competitive student housing market. -Oversee all leasing and marketing activities, including outbound marketing events, social media marketing, and inbound resident appreciation events.-Manage successful rebranding campaign, which started with my arrival at the property in 2014. Our rebranding efforts pushed Aspen Heights Columbia to be a market leader, with over 20% (200 leases) growth year-over-year. -Provide coaching and mentoring to a full staff of leasing and marketing professionals. I am extensively experienced in coaching on all aspects of the business process, including: leadership development, sales strategies, marketing best practices, and customer service excellence.-Responsible for creating a positive team atmosphere to ensure a fun, creative work environment. Show less

    • Sales and Marketing Manager
      • Oct 2014 - Jan 2016

      -Develop, implement, and execute cutting edge marketing and rebranding campaign in the student housing industry through social media and direct marketing efforts.-Recruit and mentor a team of sales professionals, and identify areas of opportunity for team to improve.-Survey and understand all competitors in the marketplace to ensure competitive advantage is maintained.-Closely monitor public relations and press exposure to promote effective rebranding effort.-Actively communicate with Regional Manager and Executive Leadership on sales goals, forecasts, and areas of opportunity in the marketplace. Show less

    • Independent Contractor
      • Jun 2011 - Sep 2014

      -Ranked in the top 1% of income earners in a NASDAQ-traded biotech firm, with annual team sales grown from zero to over $1M. -Identify and recruit new customers and team leaders by understanding and addressing their professional and/or health goals. -Provide ongoing leadership training to ensure strength and continued forward momentum of entire team. -Create a positive and encouraging team culture to motivate team members to strive for and attain their goals. -Ranked in the top 1% of income earners in a NASDAQ-traded biotech firm, with annual team sales grown from zero to over $1M. -Identify and recruit new customers and team leaders by understanding and addressing their professional and/or health goals. -Provide ongoing leadership training to ensure strength and continued forward momentum of entire team. -Create a positive and encouraging team culture to motivate team members to strive for and attain their goals.

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • eMarketing Associate
      • Jun 2009 - Jan 2013

      -Top performing sales team member, with strong client retention. -Work closely with various types of healthcare providers to help them better manage their Medicare, Medicaid, and commercial insurance claims. -Make 60 or more cold calls per day while managing existing accounts, collections, and building relationships to seek out referral business. -Top performing sales team member, with strong client retention. -Work closely with various types of healthcare providers to help them better manage their Medicare, Medicaid, and commercial insurance claims. -Make 60 or more cold calls per day while managing existing accounts, collections, and building relationships to seek out referral business.

    • Retail Groceries
    • 700 & Above Employee
    • Customer Service Associate
      • Aug 2002 - May 2009

      -Manage the front-end of the grocery store by assisting customers with their concerns, and delegating tasks to checkers and baggers. -Ensure a positive customer experience at all times, with speedy, knowledgeable, and friendly service. -Manage the front-end of the grocery store by assisting customers with their concerns, and delegating tasks to checkers and baggers. -Ensure a positive customer experience at all times, with speedy, knowledgeable, and friendly service.

  • Computers Plus, Inc.
    • Jefferson City, MO
    • Computer Technician
      • May 2004 - Sep 2004

      I worked in this temporary position before starting college at the University of Missouri--Columbia. I was responsible for constructing computers and coordinating a schedule for delivering and installing them, in accordance with the company's contract with the State of Missouri. I worked in this temporary position before starting college at the University of Missouri--Columbia. I was responsible for constructing computers and coordinating a schedule for delivering and installing them, in accordance with the company's contract with the State of Missouri.

Education

  • University of Missouri-Columbia
    Bachelor of Science, Business Management
    2004 - 2009

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