Vanessa Bernardo
Director of Marketing at Invictus Australia- Claim this Profile
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Bio
Andrea Hoymann
Vanessa is a detail-oriented marketer and project manager who is always keen to further develop her skills. I have worked closely with her on many projects ranging from content marketing strategy, to marketing automation systems integration and internal training delivery. Vanessa is a fantastic communicator and team player who understands what it takes to keep key stakeholders in big marketing projects informed, engaged and motivated. She is a pleasure to work (and chat yoga) with.
Jo Nagle
Vanessa is a fast operator, a gun at developing business, motivated, pragmatic and energetic. Methodical yet daring, Ness was and is a dynamic person who happens to possess great humour, empathy and incredible work ethic. Attitude determines altitude, Ness flys high! Jo Nagle Brand Pantry
Andrea Hoymann
Vanessa is a detail-oriented marketer and project manager who is always keen to further develop her skills. I have worked closely with her on many projects ranging from content marketing strategy, to marketing automation systems integration and internal training delivery. Vanessa is a fantastic communicator and team player who understands what it takes to keep key stakeholders in big marketing projects informed, engaged and motivated. She is a pleasure to work (and chat yoga) with.
Jo Nagle
Vanessa is a fast operator, a gun at developing business, motivated, pragmatic and energetic. Methodical yet daring, Ness was and is a dynamic person who happens to possess great humour, empathy and incredible work ethic. Attitude determines altitude, Ness flys high! Jo Nagle Brand Pantry
Andrea Hoymann
Vanessa is a detail-oriented marketer and project manager who is always keen to further develop her skills. I have worked closely with her on many projects ranging from content marketing strategy, to marketing automation systems integration and internal training delivery. Vanessa is a fantastic communicator and team player who understands what it takes to keep key stakeholders in big marketing projects informed, engaged and motivated. She is a pleasure to work (and chat yoga) with.
Jo Nagle
Vanessa is a fast operator, a gun at developing business, motivated, pragmatic and energetic. Methodical yet daring, Ness was and is a dynamic person who happens to possess great humour, empathy and incredible work ethic. Attitude determines altitude, Ness flys high! Jo Nagle Brand Pantry
Andrea Hoymann
Vanessa is a detail-oriented marketer and project manager who is always keen to further develop her skills. I have worked closely with her on many projects ranging from content marketing strategy, to marketing automation systems integration and internal training delivery. Vanessa is a fantastic communicator and team player who understands what it takes to keep key stakeholders in big marketing projects informed, engaged and motivated. She is a pleasure to work (and chat yoga) with.
Jo Nagle
Vanessa is a fast operator, a gun at developing business, motivated, pragmatic and energetic. Methodical yet daring, Ness was and is a dynamic person who happens to possess great humour, empathy and incredible work ethic. Attitude determines altitude, Ness flys high! Jo Nagle Brand Pantry
Credentials
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Mental Health First Aid
Man AnchorJul, 2020- Nov, 2024 -
Media & Marketing Digital Essentials
digitalbriefJul, 2018- Nov, 2024 -
Yoga Therapy for Kids with Special Needs
Zenergy YogaJun, 2018- Nov, 2024 -
Certificate of Nutrition
Naturecare LLCFeb, 2017- Nov, 2024 -
Zenergy Yoga Mastery Course
Zenergy Yoga, Loraine RushtonJun, 2016- Nov, 2024 -
Yoga Therapy
Zenergy Yoga, Loraine RushtonMay, 2016- Nov, 2024 -
Kids Yoga Teacher Training - Advanced Course
Zenergy Yoga, Loraine RushtonNov, 2015- Nov, 2024 -
Kids Yoga Teacher Training - Foundation Course
Zenergy YogaNov, 2015- Nov, 2024 -
Yoga Teacher Training, 350 hours
Baulkham Hills Yoga StudioApr, 2014- Nov, 2024 -
Managing the Media Process
Faulkner Media ManagementNov, 2011- Nov, 2024 -
Introduction to Media Management
Faulkner Media ManagementJul, 2011- Nov, 2024 -
Project Management for project team members
Next Level ConsultingSep, 2010- Nov, 2024 -
Advanced Diploma of Ayurvedic Studies
Naturecare LLCFeb, 2018- Nov, 2024 -
Yoga Australia Membership
Yoga Australia Is The Peak Body for Yoga in Australia.Aug, 2016- Nov, 2024 -
Inbound Certification
HubSpotDec, 2015- Nov, 2024 -
Communication with Care
Man Anchor
Experience
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Invictus Australia
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Australia
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Non-profit Organization Management
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1 - 100 Employee
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Director of Marketing
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Jan 2021 - Present
As the legacy organisation of the 2018 Sydney Invictus Games, Invictus Australia's mission is to strengthen the health and wellbeing of veterans, and their families, through the power of sport and recreation. As the legacy organisation of the 2018 Sydney Invictus Games, Invictus Australia's mission is to strengthen the health and wellbeing of veterans, and their families, through the power of sport and recreation.
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Gotcha4Life Foundation
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Marketing Director
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Sep 2019 - Dec 2020
Gotcha4Life is a not-for-profit Foundation enabling people to develop better social and emotional connections with their mates, families and community, placing equal importance on maintaining a healthy mind and a healthy body, to reduce instances of poor mental health & suicide. Gotcha4Life is a not-for-profit Foundation enabling people to develop better social and emotional connections with their mates, families and community, placing equal importance on maintaining a healthy mind and a healthy body, to reduce instances of poor mental health & suicide.
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Prospector
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Australia
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Information Services
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1 - 100 Employee
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Marketing Director
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Jan 2012 - Mar 2019
I developed a holistic business and marketing strategy to deliver profitable results and positive ROI while supporting the commercial team in a B2B environment. Ongoing measurement and optimisation of all activity is crucial for success.Partnering with agencies to create targeted, relevant communication with suitable call-to-actions and compelling content is a key part of my role. Understanding and harnessing the power of the evolving digital space is a critical part of the marketing mix, particularly within this industry.IRD Group produces Prospector, Australia's reliable source of business insights and sales triggers. Prospector is fuel for your sales engine, the essential additive making your revenue machine work harder and faster. Our sales intelligence smartens up your sales enablement systems to power you past the competition.
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BGP Publishing
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Australia
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Book and Periodical Publishing
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Editor - Govlink, Our Club
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Jan 2015 - Dec 2016
Responsible for editing Govlink, Australia's digital magazine dedicated to promoting partnerships between government and the private sector. Each issue seeks to review initiatives in local, state and commonwealth government and provide commentary on a broad range of issues, topics and projects relating to government. I also edit the Our Club publications - quality brochures for registered clubs, local sporting clubs and sporting associations. Designed, printed and distributed for free. Responsible for editing Govlink, Australia's digital magazine dedicated to promoting partnerships between government and the private sector. Each issue seeks to review initiatives in local, state and commonwealth government and provide commentary on a broad range of issues, topics and projects relating to government. I also edit the Our Club publications - quality brochures for registered clubs, local sporting clubs and sporting associations. Designed, printed and distributed for free.
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Beiersdorf
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Germany
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Manager
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Jan 2011 - Jan 2012
· Implement 12 month and ongoing 5year brand strategy/planning through adaptation of global brand strategies· Ensure brand profitability with budget management/reconciliation· NPD planning, implementation & review· Monthly reports - scan and ex-factory sales, competitor review, advertising SOVAchievements:· Developed NIVEA 100 Years experiential campaign· Implemented marketing strategy to maintain No. 1 cleanser positioning in Australia, and drive cross category account acceptance of incremental moisturiser business· Inclusion on Project Teams to activate meaningful change within Beiersdorf, including Opportunity for Improvement (OFI), Framework For Success (FFS) and re-branding the Shopper & Customer Marketing (S&CM) team
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Customer (Trade) Marketing Manager
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Dec 2008 - Jan 2011
· Execute brand strategy in line with our customer strategies to deliver best in class activation to drive category growth and brand equity· Implement clear strategies to leverage triggers and reduce barriers along the path to purchase, to assist the shopper select our brands Achievements: · Implemented integrated Australia's Next Top Model sponsorship to drive sales in key accounts. Sales increased by an average of 23% in accounts where the campaign featured
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Yoga Teacher - adult & kids
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Dec 2008 - Jan 2012
Having studied yoga for years, I decided to learn more about the ancient yet completely relevant art. I am trained in classical, dynamic Hatha yoga by Michele & James Sierra of Baulkham Hills Yoga, influenced by Iyengar, but am open to anything that brings a sense of clarity and awareness to our lives. I added to this study with 4 x Kids Teacher Training modules and currently teach children how to live a more present, calm, fun, kind, engaging life. Having studied yoga for years, I decided to learn more about the ancient yet completely relevant art. I am trained in classical, dynamic Hatha yoga by Michele & James Sierra of Baulkham Hills Yoga, influenced by Iyengar, but am open to anything that brings a sense of clarity and awareness to our lives. I added to this study with 4 x Kids Teacher Training modules and currently teach children how to live a more present, calm, fun, kind, engaging life.
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Smak Impact Agency
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Canada
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Advertising Services
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1 - 100 Employee
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Business Development Manager
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Jul 2007 - Jul 2008
· Develop strategic campaigns to align with traditional marketing activity to acquire new clients in the Experiential and PR arena· Presenting proposals, budgets, research and analysisAchievements: · Developed the following marketing pitches; Inaugural Canadian Movember - surpassed expected media awareness, member retention and $ raised Vancouver Dairy integrated campaign · Develop strategic campaigns to align with traditional marketing activity to acquire new clients in the Experiential and PR arena· Presenting proposals, budgets, research and analysisAchievements: · Developed the following marketing pitches; Inaugural Canadian Movember - surpassed expected media awareness, member retention and $ raised Vancouver Dairy integrated campaign
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Prospector
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Australia
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Information Services
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1 - 100 Employee
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National Client Services Manager
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Jun 2003 - May 2007
· Managing clients; renewing subscriptions; ongoing training/liaison · Advising clients on advertising approach, marketing spend and PR · Validating research and write new business leads for media sales and marketing agencies Achievements · Promoted to senior Client Services role within 12 monthsPre 2003 Children's Information Service Marketing Assistant (2002) - Bristol, UKRove 'Live' Producers Assistant - Sydney shows
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Education
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1998 - 2000
Macquarie University
Bachelor of Media & Communications -
2012 - 2012
Sydney Writers Centre
Magazine & Newspaper Writing, Journalism -
2004 - 2004
APM College of Business and Communication
Business - Sports Marketing, Marketing -
2004 - 2004
APM College of Business and Communication
Diploma of Business Marketing, Sports Marketing
Community
