Rafa Juarez
Creative Director - Writer - DP Film Director/Producer - Web Architect at RJC COMMUNICATIONS, LLC- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Luis Zepeda
I had the pleasure of working with Rafa while at López Negrete in Houston. His unyielding passion and love for great creative is only surpassed by his dedication to making it the best. His vision and guidance is central to produce great creative and pushing the envelope. Rafa also brings positive energy and passion around those who work with him. The company who has him will see a talented creative and a professional colleague.
Luis David Gonzalez
There are few people that you can call a renaissance man (or woman) without reservation and Rafa is truly one of them. His experience runs deep and wide, and it seems like every time we talk he unveils, in his unassuming matter-of-fact way, one more incredible talent. Some of the things I know: restorer of antique paintings, travel guide through Africa and the Middle East, escaper of death by psychopathic truck driver, rancher, sailor, builder, creative director, writer, art director, designer, digital Swiss Army knife, photographer, editor, South-by-Southwester, computer ninja, and first in line to volunteer for anything at any time. His sense of duty, responsibility, ethics and justice is unimpeachable. His loyalty is girded in steel and his honesty is a guarantee and a bond. It was great working with Rafa and I look forward to collaborating with him in the future.
Fernando Garcia
Rafa is one of the fastest creative thinkers I have ever worked with. His passion and willingness to go the extra step made him the perfect Creative Director for a very demanding account such as Chrysler. During the years that we worked together Rafa was always ready to tackle the most difficult of projects in a hearth beat and he always came up with very good concepts right on strategy. Rafa is definitely an asset for any company looking for a hard working yet extremely creative individual.
Luis Zepeda
I had the pleasure of working with Rafa while at López Negrete in Houston. His unyielding passion and love for great creative is only surpassed by his dedication to making it the best. His vision and guidance is central to produce great creative and pushing the envelope. Rafa also brings positive energy and passion around those who work with him. The company who has him will see a talented creative and a professional colleague.
Luis David Gonzalez
There are few people that you can call a renaissance man (or woman) without reservation and Rafa is truly one of them. His experience runs deep and wide, and it seems like every time we talk he unveils, in his unassuming matter-of-fact way, one more incredible talent. Some of the things I know: restorer of antique paintings, travel guide through Africa and the Middle East, escaper of death by psychopathic truck driver, rancher, sailor, builder, creative director, writer, art director, designer, digital Swiss Army knife, photographer, editor, South-by-Southwester, computer ninja, and first in line to volunteer for anything at any time. His sense of duty, responsibility, ethics and justice is unimpeachable. His loyalty is girded in steel and his honesty is a guarantee and a bond. It was great working with Rafa and I look forward to collaborating with him in the future.
Fernando Garcia
Rafa is one of the fastest creative thinkers I have ever worked with. His passion and willingness to go the extra step made him the perfect Creative Director for a very demanding account such as Chrysler. During the years that we worked together Rafa was always ready to tackle the most difficult of projects in a hearth beat and he always came up with very good concepts right on strategy. Rafa is definitely an asset for any company looking for a hard working yet extremely creative individual.
Luis Zepeda
I had the pleasure of working with Rafa while at López Negrete in Houston. His unyielding passion and love for great creative is only surpassed by his dedication to making it the best. His vision and guidance is central to produce great creative and pushing the envelope. Rafa also brings positive energy and passion around those who work with him. The company who has him will see a talented creative and a professional colleague.
Luis David Gonzalez
There are few people that you can call a renaissance man (or woman) without reservation and Rafa is truly one of them. His experience runs deep and wide, and it seems like every time we talk he unveils, in his unassuming matter-of-fact way, one more incredible talent. Some of the things I know: restorer of antique paintings, travel guide through Africa and the Middle East, escaper of death by psychopathic truck driver, rancher, sailor, builder, creative director, writer, art director, designer, digital Swiss Army knife, photographer, editor, South-by-Southwester, computer ninja, and first in line to volunteer for anything at any time. His sense of duty, responsibility, ethics and justice is unimpeachable. His loyalty is girded in steel and his honesty is a guarantee and a bond. It was great working with Rafa and I look forward to collaborating with him in the future.
Fernando Garcia
Rafa is one of the fastest creative thinkers I have ever worked with. His passion and willingness to go the extra step made him the perfect Creative Director for a very demanding account such as Chrysler. During the years that we worked together Rafa was always ready to tackle the most difficult of projects in a hearth beat and he always came up with very good concepts right on strategy. Rafa is definitely an asset for any company looking for a hard working yet extremely creative individual.
Luis Zepeda
I had the pleasure of working with Rafa while at López Negrete in Houston. His unyielding passion and love for great creative is only surpassed by his dedication to making it the best. His vision and guidance is central to produce great creative and pushing the envelope. Rafa also brings positive energy and passion around those who work with him. The company who has him will see a talented creative and a professional colleague.
Luis David Gonzalez
There are few people that you can call a renaissance man (or woman) without reservation and Rafa is truly one of them. His experience runs deep and wide, and it seems like every time we talk he unveils, in his unassuming matter-of-fact way, one more incredible talent. Some of the things I know: restorer of antique paintings, travel guide through Africa and the Middle East, escaper of death by psychopathic truck driver, rancher, sailor, builder, creative director, writer, art director, designer, digital Swiss Army knife, photographer, editor, South-by-Southwester, computer ninja, and first in line to volunteer for anything at any time. His sense of duty, responsibility, ethics and justice is unimpeachable. His loyalty is girded in steel and his honesty is a guarantee and a bond. It was great working with Rafa and I look forward to collaborating with him in the future.
Fernando Garcia
Rafa is one of the fastest creative thinkers I have ever worked with. His passion and willingness to go the extra step made him the perfect Creative Director for a very demanding account such as Chrysler. During the years that we worked together Rafa was always ready to tackle the most difficult of projects in a hearth beat and he always came up with very good concepts right on strategy. Rafa is definitely an asset for any company looking for a hard working yet extremely creative individual.
Credentials
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Energizing Economic Development®
AEP TexasMay, 2023- Nov, 2024 -
Starting & Running a Profitable Small Business
University of the Incarnate WordMar, 2018- Nov, 2024 -
2015 SXSW Workshop Certificate of Completion: “Creativity on demand: Ideas when you need them”
SXSWMar, 2015- Nov, 2024 -
2014 SXSW Workshop Certificate of Completion: “Begin at the End: Content Planning for Insights”
SXSWMar, 2014- Nov, 2024 -
BA in Fine Arts - 5-year degree - Universidad Complutense, Madrid, Spain
Universidad Complutense de MadridJun, 1993- Nov, 2024 -
Advanced Google Analytics - Certificate of Completion
GoogleMay, 2019- Nov, 2024 -
Google Analytics for Beginners - Certificate of Completion
GoogleFeb, 2019- Nov, 2024
Experience
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RJC COMMUNICATIONS, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director - Writer - DP Film Director/Producer - Web Architect
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Apr 2015 - Present
Creative Director - Director - Cinematographer - Producer TV & Video / Digital / Mobile / Print / Social / DM Consumer & B2B - Agency Consulting and Creative Services • 2019 - 2020: Embrey Partners, Inc. - Construction - Development - Management Director / DP / Producer - Corporate videos • 2020 - Volk & McElroy, Attorneys at Law - TV Campaign • 2020 - Gonzaba Medical Group - New Clinic Corporate Video • 2019: Whataburger - Synchrony Financial - Armed Forces Entertainment, etc. - Brand, print, digital, social media - Senior creative - Agency: FPO Marketing • 2017-2018-2019-2020: Gonzaba Medical Group - Director / DP / Producer - Bilingual TV productions, corporate videos • 2017-2018: Cancer Treatment Centers of America - Design and development of NoEsperes.org v1 - Agency: Creative Civilization. • 2017: Cancer Treatment Centers of America - Creative editor of the awarded bilingual TV campaign “No Esperes” promoting early cancer detection among Hispanics in the U.S. - Agency: Creative Civilization. • 2016: Digestive Surgery Center at Methodist Stone Oaks Hospital, Raul Ramos M.D. medical practice - Design and development of the bilingual website www.digestivesurgerycenter.com SXSW, Austin, TX - Attending seminars, panels and workshops on the latest film and interactive media trends and technologies: 2019 SXSW Interactive 2018 SXSW Film 2017 SXSW Interactive 2015 SXSW Interactive - Workshop Certificate of Completion: “Creativity on demand: Ideas when you need them” 2014 SXSW Interactive - Workshop Certificate of Completion: “Begin at the End: Content Planning for Insights” • CREATIVE FILM & VIDEO PRODUCTION • STORYTELLING / COPYWRITING • BRAND BUILDING • INSIGHTS-BASED CREATIVE DIRECTION • TOTAL MARKET & U.S. HISPANIC • REAL ESTATE - HEALTHCARE - FINANCIAL - AUTOMOTIVE - TELECOMM - ENERGY - FOOD & BEVERAGES - PHARMA • MOTION GRAPHICS VFX * 2D / 3D ANIMATION Show less
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Southside First Economic Development Council
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Director of Marketing and Communications
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Aug 2022 - Jun 2023
Accomplishments: - Established YouTube channel from scratch, with 4,500 views, 105 videos, and 79 subscribers. - Produced 105+ editorial presentation videos for small businesses, optimizing for SEO. - Conducted Marketing Optimization 101 workshop (https://youtu.be/HGyOvHUgwnU). - Implemented Mailchimp email marketing automation. - Integrated APIs with SouthsideFirst.org, WordPress, Google, etc. - Developed and distributed newsletters to 4,000+ contacts monthly during 2022-2023. - Analyzed data for content optimization. - Set up Keela.org for fundraising automation, facilitating sign-ups. - Promoted SouthsideFirst.org, Facebook, LinkedIn, with 18,000+ monthly interactions. - Planned 360-marketing campaign on digital and traditional channels locally. - Cultivated media relationships with outlets like San Antonio Business Journal, iHeartMedia, etc. - Redesigned Southsidefirst.org in WordPress-Elementor, with new forms, video integration, styling. - Revamped SSF Brand Guidelines for Southside First and Échale Gas Small Business Workshops. - Led bilingual creative direction and senior copywriting. - Built relationships with City of San Antonio, Port San Antonio, UTSA, Workforce Solutions, etc. - Executed GoogleAds Grant campaign with keyword strategy. - Co-organized 100+ participant events (https://southsidefirst.org/events/). - Created original event marketing materials. - Maintained website, producing AI-assisted video teasers. - Achieved Economic Development Certification and conducted Board Training workshops. - Secured Port San Antonio as a Silver Sponsor. - Directed and supported a diverse team. - Upgraded to Google Analytics GA4 and used analytics for optimization. - Explored AI tech, leveraging ChatGPT for website content and partner collaborations. Show less
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Lopez Negrete Communications
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United States
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Advertising Services
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100 - 200 Employee
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Associate Creative Director / Copy
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Mar 2009 - Apr 2015
Bank of America, DPSG brands (Dr Pepper, 7UP), Verizon FiOS, Reliant Energy, Walmart, Miller Lite, AARP, Southern California Edison, Phillips66, etc. Bank of America, DPSG brands (Dr Pepper, 7UP), Verizon FiOS, Reliant Energy, Walmart, Miller Lite, AARP, Southern California Edison, Phillips66, etc.
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RJC COMMUNICATIONS, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Principal & Executive Creative Director
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Jan 2008 - Mar 2009
During 2008 and the first months of 2009, I worked under my own business brand, providing strategic creative direction and consultation to ad agencies and brands targeting the U.S. Hispanic Market. To see samples of my work, please visit www.rjccommunications.net During 2008, I did work for MATT.org, QuePasa Corporation, Bromley Communications (AT&T, Coors Light, Chevy dealers association, Western Union, etc.), KLRN-PBS (I adapted into Spanish the documentary "Wings Over the Alamo", the history of the military aviation in San Antonio; I also provided my VO as the narrator, and directed over 12 talents for a total of 29 roles), MAS Consulting Group (Estado de Veracruz -I went to China as a private press unit of Veracruz Governor in his official tour throughout the country, shooting video and photo, and writing press releases of the events, then editing in FinalCut Pro and distributing to mass media in Mexico), among other clients. Show less
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Bromley Communications
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United States
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Advertising Services
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1 - 100 Employee
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ACD freelance
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2008 - 2009
Freelance Associate Creative Director. AT&T, Coors Light, Chevrolet San Antonio Dealers Association. Part of the new business team winning the Western Union account. Freelance Associate Creative Director. AT&T, Coors Light, Chevrolet San Antonio Dealers Association. Part of the new business team winning the Western Union account.
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Mexicans & Americans Thinking Together, Inc
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San Antonio, Texas Area
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Interactive Creative Director
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Sep 2006 - Apr 2008
Interactive Creative Director responsible for redesigning the 2.0 version of the website, to maximize search engine optimization, in English and Spanish. Responsible for the implementation of multimedia capabilities, (video and audio streaming), navegation optimization, content relevancy and quality control. Supervision and mentoring of art directors and webmasters, working closely with editorial and technical teams. Work with programing teams in Mexico and in the U.S in order to implement the creative ideas on a timely manner. Creative leader for Internet marketing campaigns, designing and writing blast emails, banners (design and placement) and newsletters to members. Senior creative for public educational campaign on immigration. Senior editor in Final Cut Pro and After Effects (in-house video editing). Design of Corporate Identity Manual, and senior art director for all graphic and communications needs. Show less
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KLRN
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Creative Director of Spanish adaptation of "Wings Over the Alamo"
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2008 - 2008
KLRN – PBS - Public Broadcasting System – San Antonio, TX "Wings Over The Alamo" documentary adaptation into Spanish - “Alas sobre el Álamo” Creative Director / Talent Director / VO Narrator in Spanish Directed and produced the :55-minute documentary in Spanish, selecting and directing 12 VO talents dubbing a total of 39 original English language roles. Performed as the VO narrator in Spanish. KLRN – PBS - Public Broadcasting System – San Antonio, TX "Wings Over The Alamo" documentary adaptation into Spanish - “Alas sobre el Álamo” Creative Director / Talent Director / VO Narrator in Spanish Directed and produced the :55-minute documentary in Spanish, selecting and directing 12 VO talents dubbing a total of 39 original English language roles. Performed as the VO narrator in Spanish.
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GlobalHue
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San Antonio - Detroit - Los Angeles
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Associate Creative Director
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2002 - 2006
ACD-Full responsibility for DaimlerChrysler's field Business Centers and for DCX’s National Dealers Association (DAA) communication in Spanish, creating and overseeing campaigns for National networks, as well as for Regional Networks in TX, NM, OK, CA, FL, IL, and NY DMAs, for Chrysler, Jeep and Dodge. Tier II creative leader for the 3 brands. Provide cross-functional team training, coaching, and mentoring. Lead duplas of senior copywriter and art director throughout the U.S. Creative supervision of productions in US, MX, and Argentina. Adaptation to Hispanic Consumer Market of General Market campaigns, teaming up with DCX’s General Market agency of record BBDO, and viceversa. Senior Copywriter for Hispanic Consumer Market: Verizon Wireless (brand; retail; promotions)-Grambinus Brewing Co.(Corona, Corona Light, Modelo, Modelo Especial-Brand; retail; promotions)-Diaego's Jose Cuervo, tequila Tradicional (Brand; retail; promotions)-Continental Airlines (PR)-Popeyes Chicken (Retail)-IRS. Show less
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GDC Marketing & Ideation
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United States
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Advertising Services
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1 - 100 Employee
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Associate Creative Director
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Sep 2001 - Nov 2002
Creative team leader in U.S. and Mexico for U.S. Meat Export Federation public relations efforts. USMEF is an FDA organization promoting the consumption of American red meat throughout the world. • Media tour through main mass media in 4 cities in Mexico for USMEF. Message: values of American Pork meat. Results: Media value of $1.2M for a total cost of $80K. 37 earned and paid media hits in 7 days in 4 cities: Mexico D.F., Guadalajara, Monterry and Ciudad Juárez. • Developed successful campaigns for political candidates, meeting the goal of obtaining the Hispanic vote. Show less
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Cartel Creativo
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San Antonio, Texas Area
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Free-lance creative
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2001 - 2002
Copywriter for U.S. Army account Copywriter for U.S. Army account
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Bromley Communications
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United States
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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Nov 1997 - Jul 2001
Senior copywriter with ACD attributions for the Western Union account. Part of the winning team of Western Union global account: Mexico Money Transfer, Central and South America MT, Domestic MT, Caribe MT, Sout Asia MT, Africa MT, Middle East MT, Promotions for Eastern and Western Europe (among other accounts). Senior copywriter with ACD attributions for the Western Union account. Part of the winning team of Western Union global account: Mexico Money Transfer, Central and South America MT, Domestic MT, Caribe MT, Sout Asia MT, Africa MT, Middle East MT, Promotions for Eastern and Western Europe (among other accounts).
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Education
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1988 - 1993
Universidad Complutense de Madrid
5-year BA in Fine Arts - Licenciado en Bellas Artes, Specialty in Design -
1967 - 1981
Colegio Estudio, Madrid
High School -
UCM
Bachelor's of Fine Arts, Graphic Design
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