Mike Mayer

CEO at Main Event Digital
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us****@****om
(386) 825-5501

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LinkedIn User

I consider Mike a great leader and mentor. I know I can always approach him for sound advice, both personally and professionally. He has a knack for helping others achieve the best versions of themselves. We would often have lengthy conversations, brainstorming the next big idea. I now look back and realize those conversations are what kept my entrepreneurial fire burning bright. It's rare to come across someone with such deep knowledge of both marketing and technology (and how they interact for optimal results), but Mike is the exception. I am grateful for our time working together and everything he taught me. I'm especially grateful to call him a friend.

Donovan Morrison

I've really enjoyed working with Mike to scale Main Event Digital. He's a digital marketing expert and it shows. Mike truly cares about our partners and always gives his all to ensure we're maximizing value for our clients. Can't wait to see what lies ahead for the business!

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Credentials

  • Project Management Professional (PMP)
    Project Management Institute
    Jan, 2003
    - Nov, 2024
  • Microsoft Certified Professional (MCP)
    Microsoft
    Jan, 2001
    - Nov, 2024

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • CEO
      • Mar 2020 - Present

      Main Event Digital is a full-service Digital Marketing Agency located in the Chicagoland area. Our team of 25 are experts in E-Commerce Strategy, Lead Gen, Marketing Automation, SEO, Amazon Business, LinkedIn Automation, Branding & Design, Digital Advertising and more. Check us out at MainEventDigital.com. Main Event Digital is a full-service Digital Marketing Agency located in the Chicagoland area. Our team of 25 are experts in E-Commerce Strategy, Lead Gen, Marketing Automation, SEO, Amazon Business, LinkedIn Automation, Branding & Design, Digital Advertising and more. Check us out at MainEventDigital.com.

    • United States
    • Manufacturing
    • CEO
      • Mar 2021 - Present

      EV Hover is a national Electric Vehicle Supply Equipment (EVSE) manufacturer based in Joliet, Illinois that specializes in creating electric car charger accessories for electric vehicle owners. Our flagship product is an adjustable, 180° swivel arm that will have your charging cable hovering over you, rather than cluttering your garage floor. Constructed from powder-coated steel, installation of the mounting bracket and arm is quick and painless. Only five screws are required… Show more EV Hover is a national Electric Vehicle Supply Equipment (EVSE) manufacturer based in Joliet, Illinois that specializes in creating electric car charger accessories for electric vehicle owners. Our flagship product is an adjustable, 180° swivel arm that will have your charging cable hovering over you, rather than cluttering your garage floor. Constructed from powder-coated steel, installation of the mounting bracket and arm is quick and painless. Only five screws are required and installation takes less than 10 minutes. The extendable arm folds flat against the wall and can be extended as far as 6 1/2 feet. The charging cable runs along the length of the arm and hangs down from the hook, allowing for easy access to the charging port. Show less EV Hover is a national Electric Vehicle Supply Equipment (EVSE) manufacturer based in Joliet, Illinois that specializes in creating electric car charger accessories for electric vehicle owners. Our flagship product is an adjustable, 180° swivel arm that will have your charging cable hovering over you, rather than cluttering your garage floor. Constructed from powder-coated steel, installation of the mounting bracket and arm is quick and painless. Only five screws are required… Show more EV Hover is a national Electric Vehicle Supply Equipment (EVSE) manufacturer based in Joliet, Illinois that specializes in creating electric car charger accessories for electric vehicle owners. Our flagship product is an adjustable, 180° swivel arm that will have your charging cable hovering over you, rather than cluttering your garage floor. Constructed from powder-coated steel, installation of the mounting bracket and arm is quick and painless. Only five screws are required and installation takes less than 10 minutes. The extendable arm folds flat against the wall and can be extended as far as 6 1/2 feet. The charging cable runs along the length of the arm and hangs down from the hook, allowing for easy access to the charging port. Show less

    • United States
    • Wholesale
    • 100 - 200 Employee
    • VP of E-Commerce
      • Jul 2016 - Mar 2020

      Enlisted to create B2B e-commerce channel for $1.6B electrical wholesale distributor supporting 11 subsidiaries (e.g. walterswholesale.com) and to start first-ever B2C channel (usesi.com). Held P&L responsibility for 9 departments. Traveled regularly across the country from Boston, MA to Los Angeles, CA to meet with customers and employees. Championed highly customized, multi-tenant Magento e-commerce platform. • Managed $2.8M e-commerce budget. • Directed digital marketing including… Show more Enlisted to create B2B e-commerce channel for $1.6B electrical wholesale distributor supporting 11 subsidiaries (e.g. walterswholesale.com) and to start first-ever B2C channel (usesi.com). Held P&L responsibility for 9 departments. Traveled regularly across the country from Boston, MA to Los Angeles, CA to meet with customers and employees. Championed highly customized, multi-tenant Magento e-commerce platform. • Managed $2.8M e-commerce budget. • Directed digital marketing including marketing automation, email, social, affiliate, SEO, SEM, display, marketplace, promotion and remarketing. • Drove customer integrations via website/mobile, e-procurement, automated PO, invoice and pricing integrations. • Launched mobile website and 24 iOS and Android apps. • Created first-ever electronic catalog requiring unique content build-out for 100K products. • Managed departments including Product Marketing, Digital Marketing, Project Management, Web Development, Quality Assurance, Solutions Management, Web Operations, Corporate Inside Sales and Customer Support. Show less Enlisted to create B2B e-commerce channel for $1.6B electrical wholesale distributor supporting 11 subsidiaries (e.g. walterswholesale.com) and to start first-ever B2C channel (usesi.com). Held P&L responsibility for 9 departments. Traveled regularly across the country from Boston, MA to Los Angeles, CA to meet with customers and employees. Championed highly customized, multi-tenant Magento e-commerce platform. • Managed $2.8M e-commerce budget. • Directed digital marketing including… Show more Enlisted to create B2B e-commerce channel for $1.6B electrical wholesale distributor supporting 11 subsidiaries (e.g. walterswholesale.com) and to start first-ever B2C channel (usesi.com). Held P&L responsibility for 9 departments. Traveled regularly across the country from Boston, MA to Los Angeles, CA to meet with customers and employees. Championed highly customized, multi-tenant Magento e-commerce platform. • Managed $2.8M e-commerce budget. • Directed digital marketing including marketing automation, email, social, affiliate, SEO, SEM, display, marketplace, promotion and remarketing. • Drove customer integrations via website/mobile, e-procurement, automated PO, invoice and pricing integrations. • Launched mobile website and 24 iOS and Android apps. • Created first-ever electronic catalog requiring unique content build-out for 100K products. • Managed departments including Product Marketing, Digital Marketing, Project Management, Web Development, Quality Assurance, Solutions Management, Web Operations, Corporate Inside Sales and Customer Support. Show less

    • United States
    • Wholesale
    • 700 & Above Employee
    • E-Commerce Director
      • Jan 2012 - Jul 2016

      Recruited to build B2B e-commerce channel for $1.2B electrical wholesale distributor and to start first-ever B2C channel. Launched cesco.com. P&L responsibility for 7 departments. Traveled to over 100 cities from Fairbanks, AK to Bronx, NY to meet with customers and employees. Championed highly customized Hybris e-commerce platform. • Drove 55% revenue growth for B2B channel and 387% growth for B2C channel. • Directed digital marketing including email, social, affiliate… Show more Recruited to build B2B e-commerce channel for $1.2B electrical wholesale distributor and to start first-ever B2C channel. Launched cesco.com. P&L responsibility for 7 departments. Traveled to over 100 cities from Fairbanks, AK to Bronx, NY to meet with customers and employees. Championed highly customized Hybris e-commerce platform. • Drove 55% revenue growth for B2B channel and 387% growth for B2C channel. • Directed digital marketing including email, social, affiliate, SEO, SEM, display, promotion and remarketing. • Pushed electronic enablement via website/mobile enhancements, e-procurement and automated email ordering. • Facilitated over fifty strategic partnership integrations. • Launched mobile website, iOS and Android apps. • Created first-ever electronic catalog requiring unique content build-out for 250K products. • Managed departments including Product Marketing, Digital Marketing, Project Management, Web Development, Quality Assurance, Customer Support and the E-Commerce Distribution Center. Show less Recruited to build B2B e-commerce channel for $1.2B electrical wholesale distributor and to start first-ever B2C channel. Launched cesco.com. P&L responsibility for 7 departments. Traveled to over 100 cities from Fairbanks, AK to Bronx, NY to meet with customers and employees. Championed highly customized Hybris e-commerce platform. • Drove 55% revenue growth for B2B channel and 387% growth for B2C channel. • Directed digital marketing including email, social, affiliate… Show more Recruited to build B2B e-commerce channel for $1.2B electrical wholesale distributor and to start first-ever B2C channel. Launched cesco.com. P&L responsibility for 7 departments. Traveled to over 100 cities from Fairbanks, AK to Bronx, NY to meet with customers and employees. Championed highly customized Hybris e-commerce platform. • Drove 55% revenue growth for B2B channel and 387% growth for B2C channel. • Directed digital marketing including email, social, affiliate, SEO, SEM, display, promotion and remarketing. • Pushed electronic enablement via website/mobile enhancements, e-procurement and automated email ordering. • Facilitated over fifty strategic partnership integrations. • Launched mobile website, iOS and Android apps. • Created first-ever electronic catalog requiring unique content build-out for 250K products. • Managed departments including Product Marketing, Digital Marketing, Project Management, Web Development, Quality Assurance, Customer Support and the E-Commerce Distribution Center. Show less

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • E-Commerce Manager
      • Apr 2007 - Nov 2011

      Chosen to build-out e-commerce channel for two business units in $24B industrial and scientific supply company. Launched over 100 global B2B e-commerce websites (e.g. coleparmer.com). P&L responsibility for 5 departments. Championed homegrown e-commerce platform. • Boosted e-commerce revenue 400% from $20M to $100M. • Supported international resellers with custom pricing, localized currency, language and content. • Managed digital marketing including email, social… Show more Chosen to build-out e-commerce channel for two business units in $24B industrial and scientific supply company. Launched over 100 global B2B e-commerce websites (e.g. coleparmer.com). P&L responsibility for 5 departments. Championed homegrown e-commerce platform. • Boosted e-commerce revenue 400% from $20M to $100M. • Supported international resellers with custom pricing, localized currency, language and content. • Managed digital marketing including email, social, SEO, SEM, display, promotion and remarketing. • Drove electronic enablement via website enhancements and e-procurement. • Facilitated over forty strategic partnership integrations. • Launched iOS app. • Managed departments including Product Management, Digital Marketing, Project Management, Web Development and Quality Assurance. Show less Chosen to build-out e-commerce channel for two business units in $24B industrial and scientific supply company. Launched over 100 global B2B e-commerce websites (e.g. coleparmer.com). P&L responsibility for 5 departments. Championed homegrown e-commerce platform. • Boosted e-commerce revenue 400% from $20M to $100M. • Supported international resellers with custom pricing, localized currency, language and content. • Managed digital marketing including email, social… Show more Chosen to build-out e-commerce channel for two business units in $24B industrial and scientific supply company. Launched over 100 global B2B e-commerce websites (e.g. coleparmer.com). P&L responsibility for 5 departments. Championed homegrown e-commerce platform. • Boosted e-commerce revenue 400% from $20M to $100M. • Supported international resellers with custom pricing, localized currency, language and content. • Managed digital marketing including email, social, SEO, SEM, display, promotion and remarketing. • Drove electronic enablement via website enhancements and e-procurement. • Facilitated over forty strategic partnership integrations. • Launched iOS app. • Managed departments including Product Management, Digital Marketing, Project Management, Web Development and Quality Assurance. Show less

    • United States
    • Insurance
    • 700 & Above Employee
    • IT Audit Manager / Development Lead
      • Jul 2002 - Apr 2007

      Directed technology audits (3 years) and led web application development (2 years) at $10B commercial insurance company. Supervised 14 auditors and 12 web developers. • Supervised Sarbanes Oxley technology audits on 90 custom built financial systems. • Managed development for commercial insurance web applications and insurance agent portal. Directed technology audits (3 years) and led web application development (2 years) at $10B commercial insurance company. Supervised 14 auditors and 12 web developers. • Supervised Sarbanes Oxley technology audits on 90 custom built financial systems. • Managed development for commercial insurance web applications and insurance agent portal.

    • United States
    • Utilities
    • 700 & Above Employee
    • Web Application Manager
      • May 2001 - Jul 2002

      Managed web application development for $25B electric power company. Managed 8 people. Managed web application development for $25B electric power company. Managed 8 people.

  • Capgemini
    • Indianapolis, IN
    • Solutions Architect
      • Oct 2000 - May 2001

      Created architecture and design artifacts for $14B technology consulting company. Created architecture and design artifacts for $14B technology consulting company.

    • Information Technology & Services
    • 1 - 100 Employee
    • Technical Lead
      • Jan 1998 - Oct 2000

      Led development of web applications for $1B technology consulting company. • Constructed web-based commercial loan application and processing software for ProValent. • Developed web-based employee time reporting system for $7B Duke Realty. Led development of web applications for $1B technology consulting company. • Constructed web-based commercial loan application and processing software for ProValent. • Developed web-based employee time reporting system for $7B Duke Realty.

    • United States
    • Market Research
    • 700 & Above Employee
    • Application Developer
      • May 1997 - Jan 1998

      Built web based sales reporting applications for $1B market research company. • Built web-based analytics software for $4B Pactiv and $4B Hillshire Brands Company. Built web based sales reporting applications for $1B market research company. • Built web-based analytics software for $4B Pactiv and $4B Hillshire Brands Company.

Education

  • Indiana University Bloomington
    Masters in Information Science, Internet and Network Services
    1998 - 2000
  • Indiana University Bloomington
    Bachelor of Arts, Business & Political Science - Dean's List
    1993 - 1997
  • Munster High School
    National Honor Society - G.P.A. 4.8
    1989 - 1993

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