Chief Strategy Officer

• Aug 2022 - Present

VP, Strategy

• Oct 2021 - Sep 2022

Director, Strategy

• Sep 2020 - Oct 2021

Head of Strategy, US

• Oct 2019 - Sep 2020

As a corporate growth and strategy leader, my expertise is rooted in 20 years of combined expertise, applying branding, communications and marketing thinking to the holistic customer experience.At Omobono, I’m head of the strategy practice in the Americas, leading our efforts in balancing insights, business strategy and creativity to help our clients thrive. I’m most excited about how the work we do with business-to-business enterprises positions them to evolve during the prime of digital transformation. Show less

Senior Strategist

• Feb 2018 - Sep 2019

Director of Strategy | Brand, Marketing, Communications

• Jun 2014 - Jan 2018

As an external consultant, I offered brand, communications and marketing strategy support for pitches and existing clients. I led primary research initiatives, including focus groups for C-level tech execs, external/internal surveys as well as leadership interviews, which I translated into the formation of brand strategy and development and pitch strategy within the tech industry. As an external consultant, I offered brand, communications and marketing strategy support for pitches and existing clients. I led primary research initiatives, including focus groups for C-level tech execs, external/internal surveys as well as leadership interviews, which I translated into the formation of brand strategy and development and pitch strategy within the tech industry.

Creative Strategy Director: Branding | Internal/External Communications | Marketing

• Aug 2012 - Jan 2017

As an external consultant, I developed agency pitch strategy as well as experiential / event brand and communications strategy for existing big pharma and healthcare clients. From leadership messaging strategy to internal and external communications strategy and planning, projects included product and services launches, cultural change management and spin-off launches. As an external consultant, I developed agency pitch strategy as well as experiential / event brand and communications strategy for existing big pharma and healthcare clients. From leadership messaging strategy to internal and external communications strategy and planning, projects included product and services launches, cultural change management and spin-off launches.

VP of Marketing

• Apr 2008 - Dec 2012

I was the head of marketing, overseeing a house of brands, including a parent company and three of its subsidiaries. I managed internal and external talent to develop strategy, plan and execute brand launches, web development, digital campaigns, traditional print, PR, sales enablement and experiential initiatives. I worked closely with international partners to reposition Italian and German brands to a US market through the creation of new marketing strategies and ad campaigns. And I assisted in product development and private label initiatives, including identifying potential products, product naming and branding, promotion, account based marketing and distribution systems and partners. Show less

Industry Knowledge Analyst & Reporter

• May 2007 - Apr 2008

Writer / Reporter

• Jan 2001 - Apr 2008

After hours while working in my full-time positions, I freelanced for various publications, writing on topics of business, brand, health and feminism. After hours while working in my full-time positions, I freelanced for various publications, writing on topics of business, brand, health and feminism.

Copywriter & Media Relations Manager

• Oct 2003 - May 2007

Writer

• Aug 2001 - Oct 2003

Strategic Planner

• Aug 2000 - Aug 2001

Account Manager

• Jun 1999 - Aug 2000

Jr. Planner

• Aug 1998 - Aug 1999