Experience

Puressentiel

• France
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Responsable Marketing France

  • Apr 2022 - Present

  Responsable du Marketing Opérationnel sur le marché françaisPharmacies, parapharmacies, groupement et GMSGestion des activités trade et promosManagement équipe trois personnes en cdi

• Marketing Manager

  • Aug 2018 - Mar 2022

  - In charge of marketing & training strategy in export markets (USA, UAE, China, Maghreb, Europe…)- In charge of marketing & training strategy for Travel Retail - Implementation and follow up of local 360 marketing plans (product mix, retail and e-retail activities, awareness strategy, social medias, staff training…)- Coordination with sales team, corporate teams and local brand managers- Management of a Marketing Project Manager and of a Training Manager



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• Sales and Marketing Project Leader

  • Sep 2015 - Aug 2018

  EMEA ZONE- Managed 2 brands (Melvita & Erborian) over 30 EMEA markets- Elaborated and followed up local Marketing Plans (360°)- Contributed to annual budget achievements: opening of 10 new markets, +25% annual growth - Organized and animated annual distributor seminars: 3 day meeting, 60 attendees - Area Manager for Portugal (Erborian) and Canada (Melvita) - Visited key strategic markets: Germany, Norway, Switzerland, Portugal, Ukraine, Romania, Slovenia- Managed a Trade Marketing Assistant Show less

• Marketing Project Coordinator

  • Feb 2015 - Sep 2015

  TRAVEL RETAIL EMEA- Developed kits / 28% of TO in Travel Retail EMEA : managed the project from its conception to its selling in point of sales - Collaborated with the sales department and analyzed the monthly Sell In and Sell Out sales



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant Brand Manager Marketing

  • Jul 2014 - Dec 2014

  WESTERN EUROPE - Built the promotional offers: elaborated the 360° strategy of the product launch in POS - Created sales tools: sales book, product catalogue, newsletter, emailing - Coordinated European teams and sellers, organized three sales seminars WESTERN EUROPE - Built the promotional offers: elaborated the 360° strategy of the product launch in POS - Created sales tools: sales book, product catalogue, newsletter, emailing - Coordinated European teams and sellers, organized three sales seminars



Bourjois

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Assistant Product Marketing Manager

  • Jan 2013 - Jul 2013

  - Followed-up on product development: created marketing concepts, managed project teams, tested make-up formulas and designed packs and blisters - Analyzed and reported selling figures for the 2012 Business Review - Followed-up on product development: created marketing concepts, managed project teams, tested make-up formulas and designed packs and blisters - Analyzed and reported selling figures for the 2012 Business Review



La Martiniquaise-Bardinet

• France
• Beverage Manufacturing
• 200 - 300 Employee

• Assistant Product Marketing Manager

  • Jul 2012 - Dec 2012

  FRENCH MARKET // OPERATIONAL MARKETING - Created and monitored promotional operations for hypermarkets: coupons, leaflets, goodies - Coordinated with commercial department: analyzed and reported on brand and global market performances each month (IRI) - Brand communication: drew up consumer newsletters, managed event partnerships FRENCH MARKET // OPERATIONAL MARKETING - Created and monitored promotional operations for hypermarkets: coupons, leaflets, goodies - Coordinated with commercial department: analyzed and reported on brand and global market performances each month (IRI) - Brand communication: drew up consumer newsletters, managed event partnerships