Experience

Bookchoice

• Netherlands
• Entertainment Providers
• 1 - 100 Employee

• Marketing manager

  • Oct 2018 - Present

  Bookchoice is a subscription service for e-books and audio books with tens of thousands readers in the Netherlands. As marketing manager I manage the marketing and customer success team. Since 2021 I also took on the role of marketing manager for Boekenwereld.com, the ecommerce platform of VBK publishers. Bookchoice is a subscription service for e-books and audio books with tens of thousands readers in the Netherlands. As marketing manager I manage the marketing and customer success team. Since 2021 I also took on the role of marketing manager for Boekenwereld.com, the ecommerce platform of VBK publishers.



Remote freelancer

• Amsterdam Area, Netherlands

• Concept creator and copywriter (remote work)

  • Jan 2018 - Jan 2019

  During my travels i worked as a freelance copywriter and concept creator. I also provided copy for advertisement, search engine optimization, blogs, articles and web pages. I worked for various companies such as Free Body Free Mind, Heeren van Nuland and Carglass®. During my travels i worked as a freelance copywriter and concept creator. I also provided copy for advertisement, search engine optimization, blogs, articles and web pages. I worked for various companies such as Free Body Free Mind, Heeren van Nuland and Carglass®.



Carglass® Nederland

• Netherlands
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Data driven crm & content specialist

  • Mar 2017 - Jan 2018

  Carglass® is market leader in windshield repair. Carglass® is part of Belron international. In my role as digital content specialist I was responsible for: - developing and optimizing automated customer contact within the customer journey; - researching customer behaviour and testing, optimizing content troughout all channels; - implementing use cases for all channels to optimize the customer experience; - managing and optimizing CRM; - formulating and implementing strategies with external digital partners for social media, email marketing, display campaigns and search; I was also part of the Carglass® digital team. This team worked together on all innovative digital growth projects within the company.



FNG Group

• Belgium
• Retail Apparel and Fashion
• 1 - 100 Employee

• Webshopmanager Friday

  • Mar 2016 - Jan 2017

  May 2016, we launched Friday in the Netherlands with twelve stores and a web shop. Our team has been working hard since March preparing for the go-live of Fri-day.com and we're very proud of the result. Key responsibilities: - Managing Fri-day.com go-live and aligning all parties responsible for development, logistics, customer service and design. - Created a roadmap for the coming year to ensure constant improvement in terms of consumer experience and efficiency in work processes. - Contributed to the marketing calender and created an online marketing strategy. - Selected all marketing partners and created long-term collaborations. - Implemented various cross-channel activities, including click and collect and web-in-store (cash register application, which allows customers to order online but pay in store). - Contributed to a cross-channel marketing strategy in collaboration with innovative partners such as Fashionchick (Sanoma).



Macintosh Retail Group

• Webshop manager PRO0031

  • Sep 2015 - Mar 2016

  PRO0031 is a footwear retailer that specialises in sneakers with 30 stores in the Benelux and a website that generates roughly 14% of the total revenue.Key responsibilities- Managing marketing budgets and defining KPIs, mainly focusing on visitors, turnover and conversion. - Data driven decision making: using the given data to evaluate performance and adjust marketing budgets when necessary.- Teaming up with the world’s leading sneaker brands. Developed a joined UX roadmap with the Nike team to share knowledge and ensure a leading seamless shopping experience.- Traffic management: overview projects to optimise campaigns concerning Google AdWords, SEO, affiliate partners and comparison sites.- Operational management of the online team and ensuring all online channels are aligned.- Guiding the execution of the social strategy: reaching the target consumer with the right product launches and gaining fans by providing them with quality content.- Proposing website improvements to the development team and putting these issues (high) on their agenda.ProjectsI’ve prepared several A/B tests, a small website re-design, extensive content pages and several other small UX-projects for implementation in the beginning of 2016. I also worked hard on a renewed content strategy with better and more innovative content focussing more on releases in the sneaker industry which will also benefit our organic search results. No results due to ceasing trading.

• Content specialist

  • May 2013 - Aug 2015

  Content marketer for Macintosh retail formulas Dolcis.nl, Intreza.nl, Invito.com and Pro-shoes.nl.Key responsibilities- Optimised conversion by improving navigation, product sequence and product information.- Supported development team by testing fixed issues and proposing website improvements.- Made themes and mood boards for every new season and organised photo shoots for online imagery. - Designed banners and newsletters. Also responsible for all copy for the online channels.- Implemented a social strategy for PRO0031, starting with social ads and increasing likes on Facebook by 150% in one year. Made a good start with Instagram, which will be the focus for 2016.- Evaluating all content executions to see what works and in order to constantly improve these campaigns.ProjectsInvolved in implementing ‘Where to buy’, a store stock availability function on the website. I also set-up A/B testing with the VWO tool, which unfortunately came to a standstill due to technical problems with the integration of the tool.

• Internship Intreza.nl

  • Dec 2012 - May 2013

  Grasping the basics of copywriting and content marketing during an internship for an online pure player in footwear, Intreza.nl. During my internship I researched the use of Dutch versus English in advertising for the Dutch market.



Radboud University

• Netherlands
• Research Services
• 700 & Above Employee

• Studentlid opleidingscommissie NTC

  • Sep 2011 - Sep 2013

  Adviesfunctie en doorgeefluik voor studenten om de kwaliteit van de opleiding Nederlandse taal en cultuur te waarborgen en waar nodig te verbeteren. Adviesfunctie en doorgeefluik voor studenten om de kwaliteit van de opleiding Nederlandse taal en cultuur te waarborgen en waar nodig te verbeteren.



Sneakers

• Oss

• Sales employee

  • Mar 2012 - Jun 2013



Wildenberg Advocaten

• Netherlands
• Law Practice
• 1 - 100 Employee

• Receptionist

  • Dec 2011 - Jan 2013



Fem's sport en beweging

• Oss

• Receptionist

  • Mar 2009 - Dec 2011