Marcelo Coutinho

Corporate Development / New Business at Buser Brasil
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • Português Native or bilingual proficiency
  • English Native or bilingual proficiency
  • German Elementary proficiency
  • Spanish Native or bilingual proficiency

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Bio

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Credentials

  • What Business Leaders Need to Know about Web3 (+ Metaverse)
    LinkedIn
    May, 2022
    - Nov, 2024
  • Digital Product Leadership
    Tera
    Jan, 2022
    - Nov, 2024

Experience

    • Brazil
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Corporate Development / New Business
      • Nov 2021 - Present

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Strategy and M&A Senior Manager
      • Jul 2020 - Nov 2021

      Responsible for long-term business and portfolio strategy in food categories, structuring and supporting strategic projects within the company, and leading PepsiCo M&A activities in Brazil, from early assessment to due diligence. Responsible for long-term business and portfolio strategy in food categories, structuring and supporting strategic projects within the company, and leading PepsiCo M&A activities in Brazil, from early assessment to due diligence.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Consultant
      • Aug 2015 - Jul 2020

      Joined Bain as Associate Consultant and left as a Senior Consultant. Worked with top management of large national and multinational groups in areas such as industrials, consumer goods, pulp and paper, hospitality, mining, private-equity and retail. Capabilities included commercial due-diligences, knowledge management process, IT Merger and integration, performance improvement, organization redesign, digital and business strategy, procurement and zero based budgeting (ZBB). Large international experience working on projects in Colombia, Chile and USA.

    • Senior Associate Consultant
      • Jul 2017 - Dec 2017

    • Brazil
    • Food and Beverage Services
    • 700 & Above Employee
    • Gerente de Suporte a Vendas
      • May 2014 - Jul 2015

      - Developed the pricing and promo activations strategy for two Brazilian states (Population of 25M people), which enabled a gain of 10 p.p. in market share (from 67 to 77%) in 2014. Had the tools and processes later rolled out to all other company geographies in Brazil- Transformed a passive order-receiving call center into an active sales center, improving logistics truckload efficiency in 8 points of truck capacity (best indicator level in Brazil in 2014) and increased business unit margins with the sale of higher-margin products- Designed the skills and responsibilities development plan for the analysts in the business intelligence area

    • Business Analyst
      • Aug 2013 - May 2014

      • Planejamento estratégico da área para 2014• Desenvolvimento de estratégias de preço e Market Share para o Gerente Comercial.

    • Internship
      • Jul 2012 - Jul 2013

      Off Trade area, • Job rotation training program (3 months)• Structured tools and methodology for project management• Controlled and monitored projects from the strategic planning and reported to senior management across the overall status• Participated on the conception and development of market strategies and strategic planning.

  • Nine Livraria
    • Belo Horizonte Area, Brazil
    • Founder
      • Jan 2010 - Nov 2011

      - Founded and managed a start-up of direct sale of textbooks focused on medical schools and K12 schools. Recruited and led a team of 11 salespeople in 5 different medical schools, achieving US$50K in sales per semester, being responsible for all the financial and operations management of the business - Founded and managed a start-up of direct sale of textbooks focused on medical schools and K12 schools. Recruited and led a team of 11 salespeople in 5 different medical schools, achieving US$50K in sales per semester, being responsible for all the financial and operations management of the business

Education

  • Columbia Business School
    Venture Capital Private Equity Program, Finance, General
    2021 - 2022
  • Stanford University Graduate School of Business
    Summer Institute for General Management
    2013 - 2013
  • Universidade Federal de Minas Gerais
    Bacharelado, Economia
    2009 - 2013
  • Fundacao Estudar
    Laboratorio Estudar
    2012 - 2012
  • Colegio Loyola
    1996 - 2008

Community

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