Jenni Waggoner

VP of Marketing at Page Publishing
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas Metropolitan Area

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Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • VP of Marketing
      • Jul 2022 - Present

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director of Demand Generation
      • Nov 2020 - Jun 2022

    • Marketing Director
      • Sep 2018 - Nov 2020

    • Sr. Marketing Programs Manager
      • Mar 2018 - Sep 2018

    • Marketing Consultant
      • Nov 2014 - Feb 2018

    • United States
    • E-Learning Providers
    • 200 - 300 Employee
    • Marketing Content Manager | Social Media | Newsletter | Blog | White Papers
      • Jul 2012 - Nov 2014

      Create marketing content for 6,000+ courses across 17 industries and 27 brands via 18 newsletters, 37 social media accounts, 13 blogs, print & online collateral, and direct mail.

    • Social Media Manager | Social Media Management & Marketing | Facebook | Twitter | Pinterest
      • Apr 2012 - Jul 2012

      Austin, Texas Area Manage 10 Facebook pages (plus ad campaigns), 6 Twitter accounts, and 3 Pinterest accounts.

    • Product Marketing/Merchandising & Social Media Manager (Facebook | Twitter | Pinterest | eCommerce)
      • Jan 2012 - Apr 2012

      Austin, Texas Area Launched new Facebook campaign, which in the first month increased likes 663%, a CPL of $16, and a 36x return. Analyze consumer behavior to increase sales team leads and ecommerce conversion rates.

    • Product Manager
      • Sep 2011 - Dec 2011

      Austin, Texas Area

    • United States
    • E-Learning Providers
    • 700 & Above Employee
    • Project Manager
      • Mar 2008 - Sep 2011

      Managed a high-risk project, cut to 4 weeks to customers’ hands from 15 weeks, through technology, daily meetings, negotiation, and planning. Created scheduling process mitigating risk by using statistical probabilities, increasing on-time project completion, and utilizing Microsoft Project’s advanced features. Collaborate with multiple locations daily, including Boston, Orlando, Evanston, India, China, and Dublin. Delivered approximately 98% of 50,000 pages to the printer… Show more Managed a high-risk project, cut to 4 weeks to customers’ hands from 15 weeks, through technology, daily meetings, negotiation, and planning. Created scheduling process mitigating risk by using statistical probabilities, increasing on-time project completion, and utilizing Microsoft Project’s advanced features. Collaborate with multiple locations daily, including Boston, Orlando, Evanston, India, China, and Dublin. Delivered approximately 98% of 50,000 pages to the printer on-time. Evaluated budget versus actual work to push an urgent request through the approval process in 1/4 the average time.

    • Production Coordinator II
      • Apr 2006 - Mar 2008

      Managed approximately 8 major projects per year, a combined budget of $14M, and 9 direct reports. Created a production budget to report actuals, contracted amounts, and forecast amounts quickly. Evaluated monthly production accrual reports against percent complete and kept projects within 1% of budget. Planned customization process for 2 projects and saved 45% of project budget, internal resources, and months of time.

    • Production Coordinator I
      • Jan 2006 - Apr 2006

      Headed steering committee on server organization and file naming. Established workflow for organizing, collecting, and verifying final files. Managed vendor requirements for project completion. Researched document changes for billing negotiations, saving the company approximately 10% on one invoice.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Team Leader
      • Jun 2010 - Jul 2010

      McCombs ENHANCE Project - modified internship Researched supply chain visibility and enterprise resource planning systems to identify gaps in the pull-driven brand-oriented value chain.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Team Member
      • Jun 2009 - Sep 2009

      McCombs ENHANCE Project - modified internship Planned target market and value proposition for China launch of Hewlett Packard Software University. Researched India’s employment characteristics and recommended modification to current target market based on hiring practices.

    • Production Coordinator
      • Aug 2004 - Jan 2006

      Created new pricing structure for print department. Negotiated bids on outsourced jobs and consumables. Managed prepress, project schedules, quality, and deadlines.

Education

  • Texas McCombs School of Business
    MBA, Business
    2008 - 2011
  • Rochester Institute of Technology
    Visual Media, Photography, PrePress, and Printing
    2001 - 2003

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