Mark Williamson
Director of National OEM Partnerships at Cars.com- Claim this Profile
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Topline Score
Bio
Julie Turner
Mark is one of the best and smartest leaders I have worked with and for! He is extremely savvy and knowledgeable in the digital ad space. I feel so fortunate and lucky to have learned and worked with him as a boss and mentor. He has helped me grow immensely in my Digital Sales career and I’m so thankful to have been able to learn from him. Mark is a true professional and knows the best communication tactics and skills on growing digital ad business and partnerships. I feel anyone who is able to work for and with him are extremely lucky, as being able to work with Mark is an opportunity to be able to learn from one of the best! He has been able to help lead and keep his team excited and engaged through his intelligent sales strategies and positivity. He has a very respectable and positive reputation in the digital ad community and people downright enjoy working with Mark!
Thomas Doyle
I had the privilege of working with Mark as my sales director for 4 years, and witnessed firsthand how his focuses on customer obsession, relentless positivity and willingness to learn transformed our sales team. He made each of us true brand ambassadors by ALWAYS aligning our value to the client's needs. Every touchpoint he has with a customer, prospect or internal partner is treated as an opportunity to influence and learn from. I cannot speak highly enough of Mark's value as a manager, salesman and colleague. Any team looking to grow their business would be lucky to have him.
Julie Turner
Mark is one of the best and smartest leaders I have worked with and for! He is extremely savvy and knowledgeable in the digital ad space. I feel so fortunate and lucky to have learned and worked with him as a boss and mentor. He has helped me grow immensely in my Digital Sales career and I’m so thankful to have been able to learn from him. Mark is a true professional and knows the best communication tactics and skills on growing digital ad business and partnerships. I feel anyone who is able to work for and with him are extremely lucky, as being able to work with Mark is an opportunity to be able to learn from one of the best! He has been able to help lead and keep his team excited and engaged through his intelligent sales strategies and positivity. He has a very respectable and positive reputation in the digital ad community and people downright enjoy working with Mark!
Thomas Doyle
I had the privilege of working with Mark as my sales director for 4 years, and witnessed firsthand how his focuses on customer obsession, relentless positivity and willingness to learn transformed our sales team. He made each of us true brand ambassadors by ALWAYS aligning our value to the client's needs. Every touchpoint he has with a customer, prospect or internal partner is treated as an opportunity to influence and learn from. I cannot speak highly enough of Mark's value as a manager, salesman and colleague. Any team looking to grow their business would be lucky to have him.
Julie Turner
Mark is one of the best and smartest leaders I have worked with and for! He is extremely savvy and knowledgeable in the digital ad space. I feel so fortunate and lucky to have learned and worked with him as a boss and mentor. He has helped me grow immensely in my Digital Sales career and I’m so thankful to have been able to learn from him. Mark is a true professional and knows the best communication tactics and skills on growing digital ad business and partnerships. I feel anyone who is able to work for and with him are extremely lucky, as being able to work with Mark is an opportunity to be able to learn from one of the best! He has been able to help lead and keep his team excited and engaged through his intelligent sales strategies and positivity. He has a very respectable and positive reputation in the digital ad community and people downright enjoy working with Mark!
Thomas Doyle
I had the privilege of working with Mark as my sales director for 4 years, and witnessed firsthand how his focuses on customer obsession, relentless positivity and willingness to learn transformed our sales team. He made each of us true brand ambassadors by ALWAYS aligning our value to the client's needs. Every touchpoint he has with a customer, prospect or internal partner is treated as an opportunity to influence and learn from. I cannot speak highly enough of Mark's value as a manager, salesman and colleague. Any team looking to grow their business would be lucky to have him.
Julie Turner
Mark is one of the best and smartest leaders I have worked with and for! He is extremely savvy and knowledgeable in the digital ad space. I feel so fortunate and lucky to have learned and worked with him as a boss and mentor. He has helped me grow immensely in my Digital Sales career and I’m so thankful to have been able to learn from him. Mark is a true professional and knows the best communication tactics and skills on growing digital ad business and partnerships. I feel anyone who is able to work for and with him are extremely lucky, as being able to work with Mark is an opportunity to be able to learn from one of the best! He has been able to help lead and keep his team excited and engaged through his intelligent sales strategies and positivity. He has a very respectable and positive reputation in the digital ad community and people downright enjoy working with Mark!
Thomas Doyle
I had the privilege of working with Mark as my sales director for 4 years, and witnessed firsthand how his focuses on customer obsession, relentless positivity and willingness to learn transformed our sales team. He made each of us true brand ambassadors by ALWAYS aligning our value to the client's needs. Every touchpoint he has with a customer, prospect or internal partner is treated as an opportunity to influence and learn from. I cannot speak highly enough of Mark's value as a manager, salesman and colleague. Any team looking to grow their business would be lucky to have him.
Experience
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Cars.com
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United States
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Internet Publishing
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700 & Above Employee
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Director of National OEM Partnerships
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Dec 2018 - Present
Cars.com is the premiere destination for the automotive in-market shopper. My National Team engages with our OEM clients and agencies to collaboratively drive success through the understanding of customer shopping actions and the application of the tactics of data, premium, programmatic, mobile, social, video, branded content, and attribution to drive successful business results. President's Club Cars.com is the premiere destination for the automotive in-market shopper. My National Team engages with our OEM clients and agencies to collaboratively drive success through the understanding of customer shopping actions and the application of the tactics of data, premium, programmatic, mobile, social, video, branded content, and attribution to drive successful business results. President's Club
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Amazon
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United States
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Software Development
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700 & Above Employee
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Principal, Automotive Media Partnerships
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2014 - 2018
I joined Amazon Advertising to build and manage the Automotive West Team to success. I architected the strategy and execution that grew revenue 900% utilizing a customer obsession based approach. Part one of my strategy was to retool processes and operations to execute campaigns with a customer-first orientation and exceed KPI's. Part two of my strategy was to think big and earn our clients trust. This included ideating and executing first to market award winning campaigns such as: Hyundai Elantra Prime Now Drive Now, Toyota Prius launch, Genesis Brand Launch with Alexa integration, Honda's CRV launch partnership with Buzzfeed, Acura's RDX launch with 'This is What We Make' long form branded content partnership and Hyundai's innovative partnerships with Amazon Prime Thursday Night Football. Part three of my strategy was to leverage earned client trust and expand the partnerships into brand new advertising categories for Amazon including; video upfronts, automotive endemic partnerships, national shopper marketing programs, custom digital showrooms and innovative cross-tier informed data and programmatic programs. Amazon Advertising overall top performer award, US Field Sales
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Initiative
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United States
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Advertising Services
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700 & Above Employee
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Sr. Digital Consultant
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2014 - 2014
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Davis Elen Advertising
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United States
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Advertising Services
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100 - 200 Employee
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Sr Digital Consultant
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2013 - 2014
Davis Elen is one of the largest privately-held, independent agencies in the country, with $200 million in annual billings. I contributed to our clients success as a Sr. Digital Consultant solving Search and Display for the Southern California Toyota and Regional McDonalds accounts. Davis Elen is one of the largest privately-held, independent agencies in the country, with $200 million in annual billings. I contributed to our clients success as a Sr. Digital Consultant solving Search and Display for the Southern California Toyota and Regional McDonalds accounts.
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IAC
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United States
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Software Development
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700 & Above Employee
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Sr. Director of National Ad Sales - Urbanspoon, Citysearch
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2009 - 2013
CityGrid Media is an IAC online media company whose O&O properties include Urbanspoon and Citysearch. I built the National Advertising Team representing our largest agencies and direct advertisers through customized Mobile, Display, Tablet, and DSP Search solutions. CEO Award for performance excellence CityGrid Media is an IAC online media company whose O&O properties include Urbanspoon and Citysearch. I built the National Advertising Team representing our largest agencies and direct advertisers through customized Mobile, Display, Tablet, and DSP Search solutions. CEO Award for performance excellence
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IAC Advertising Solutions
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Online Audio and Video Media
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1 - 100 Employee
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Sales Director
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2008 - 2009
At IAC, I successfully represented the Evite, Citysearch, Match, and IAC Network brands to Los Angeles based agencies and clients. This included the design and implementation of premium display branding and custom executions, targeting, retargeting, and DR campaigns. IAC MVP Award for outsized achievement At IAC, I successfully represented the Evite, Citysearch, Match, and IAC Network brands to Los Angeles based agencies and clients. This included the design and implementation of premium display branding and custom executions, targeting, retargeting, and DR campaigns. IAC MVP Award for outsized achievement
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Yahoo
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United States
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Technology, Information and Internet
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700 & Above Employee
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Sales Director
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2002 - 2008
At Yahoo!, I attracted and grew Fortune 1000 clients by designing interactive solutions to solve client needs. My primary suite of products included: Yahoo! Network Advertising, Behavioral Targeting, Email Campaigns, Yahoo! Search Marketing, Search and Match technology I achieved quota plus performance every year and the honor of President's Club multiple times through an ROI-focused consultative selling approach that exceeded my clients business objectives. At Yahoo!, I attracted and grew Fortune 1000 clients by designing interactive solutions to solve client needs. My primary suite of products included: Yahoo! Network Advertising, Behavioral Targeting, Email Campaigns, Yahoo! Search Marketing, Search and Match technology I achieved quota plus performance every year and the honor of President's Club multiple times through an ROI-focused consultative selling approach that exceeded my clients business objectives.
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Education
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California State University-Northridge
Psychology
Community
