Experience

160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Executive Vice President

  • Jan 2022 - Present

  160over90 is a global, full-service agency that works with some of the world’s heavyweights such as AB InBev, Audi, DKNY, HSBC, Marriott International, and Visa. Our why is to forge stronger human connections by tapping people’s passions and culture in meaningful and agile ways.As part of the agency’s core leadership team, I oversee our Digital, Entertainment Marketing, and Experiential businesses while leading the PR, Social Media, and Creator Marketing teams day-to-day. In this role, I oversee hundreds of specialists across the US, EMEA, and APAC helping to ensure we live up to our vision as the most culturally connected agency in the world. 160over90 helps brands better leverage the cultural relevance of the world around them to create programs that deliver measurable brand and business value. What makes our team unique is we are integrated with the world’s foremost culture-creators and storytellers as part of Endeavor. This allows us to understand cultural insights early so we can leverage them for compelling brand narratives, storylines, and integrated communications campaigns that consumers can’t ignore.I’m an active board member of the Women of Endeavor, We the Change, and the Endeavor DEI Working Group, all of whom are championing gender and racial equity and inclusion across the organization. Show less

• Executive Vice President, PR/Communications

  • Apr 2019 - Jan 2022

  My primary responsibility was leading the global public relations and communications team including over 100 specialists around the world focused on brand communications, corporate communications, executive thought leadership, influencer marketing, media relations, and social media. Example clients include Dick’s Sporting Goods, Marriott International, T-Mobile, USAA, Reebok, and Ubisoft.



Institute for Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Board Member

  • Aug 2022 - Present

  Director for the IPR Digital Media Research Center (IPR DMRC) Director for the IPR Digital Media Research Center (IPR DMRC)



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Vice President

  • Sep 2011 - Apr 2019

  Ketchum is a leading communications consultancy with operations in more than 70 countries across six continents. Throughout my nearly eight years at the agency, I was part of the Senior Leadership Team for the Technology practice, launched and led the Travel and Tourism specialty, was a key member of the Digital Innovation Counsel, and led work for some of the agency’s top clientele such as The Hershey Company, IBM, Dr. Pepper Snapple Group, Hilton, and the Entertainment Software Association. My specialization there was leading integrated communications programs including consumer and corporate news engines, lifestyle/entertainment initiatives, thought leadership, and social media in the technology, travel, and food and beverage sectors. This involved understanding the intersection of technology and communications, including how the latest cultural trends and innovations can be leveraged for brand building, corporate reputation, and consumer engagement. Show less



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Vice President

  • Jan 2011 - Sep 2011

  Burson-Marsteller (now Burson Cohn & Wolfe) is a leading global public relations and communications firm and a member of the WPP family. I was responsible for the development and management of integrated communications programs for some of the firm's top clientele including The Coca-Cola Company and Ford Motor Company. Burson-Marsteller (now Burson Cohn & Wolfe) is a leading global public relations and communications firm and a member of the WPP family. I was responsible for the development and management of integrated communications programs for some of the firm's top clientele including The Coca-Cola Company and Ford Motor Company.



Rubenstein Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Vice President - Vice President

  • Jun 2008 - Jan 2011

  Rubenstein is a full-service public relations agency with a combination of start-ups, established, and challenger brands. As a Vice President, I developed and executed integrated media relations, online, and crisis communications programs in the United States and in international markets. Day-to-day responsibilities included online communications, media relations, social media marketing, media training, public relations writing, account management, program budgeting and evaluation, and crisis communications. Clients: PriceGrabber.com, The Agency Group Worldwide, Brown Harris Stevens, National Endowment for Financial Education, Cygalle Healing Spa, The Park Avenue Diet / Dr. Stuart Fischer, Brean Murray, Carret & Co., National Air Cargo, and Don’t Buy The Bull. Show less



Hunter

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Account Supervisor

  • Jun 2007 - Jun 2008

  Hunter Public Relations is an award-winning, consumer products public relations agency. As an Account Supervisor my responsibilities included account management, media relations, public relations writing, budgeting, planning, and event management for various 3M-consumer products including 3M Privacy Filters, Scotch Stationery Products, Prestige Series Products, and Vikuiti technology. Hunter Public Relations is an award-winning, consumer products public relations agency. As an Account Supervisor my responsibilities included account management, media relations, public relations writing, budgeting, planning, and event management for various 3M-consumer products including 3M Privacy Filters, Scotch Stationery Products, Prestige Series Products, and Vikuiti technology.



Stark Communications

• Marketing and PR Consultant

  • 2004 - 2007

  Marketing and PR consultant with clientele ranging from online galleries to major consumer brands. As a marketing and public relations consultant I had the opportunity to work with my clients on integrated communications programs. My key responsibilities were online communications, email marketing, website development, media relations, branding, public relations writing, event management, and overseeing the creation of messaging and marketing materials. Clientele included the Raandesk Gallery of Art, International Center for Corporate Responsibility, New York City Social Sports Club, and Edie Brown & Associates. Collaborated with Edie Brown & Associates to launch highly successful media relations campaigns for Dunkin Donuts and Feld Entertainment (Disney on Ice, Ringling Bros. Barnum & Bailey) and the Federal Hill Historic Association. Show less



The Campbell Group

• Marketing Coordinator - Account Executive

  • 1999 - 2004

  Full-service marketing and communications firm focused on the travel and tourism industry. My primary responsibilities were media relations, public relations writing, event planning, managing the creation of branding and publicity materials, and coordinating radio and TV promotional campaigns. Clients included the InterContinental Hotels and Resorts, Reginald F. Lewis Maryland Museum of African American History and Culture, Spirit of Ford Museum, Baltimore Area Convention and Visitor’s Association, Preakness Celebration, and the Baltimore Zoo. Show less



Entertainment Works

• Baltimore, Maryland Area

• Public Relations Intern

  • Jan 1998 - Dec 1998

  Entertainment Works represented recording and performing artists in Reggae, Funk, R&B/Soul, and African music. Example clients I supported as an intern include Friends of Distinction, Bernie Worrell, and Clinton Fearon. Entertainment Works represented recording and performing artists in Reggae, Funk, R&B/Soul, and African music. Example clients I supported as an intern include Friends of Distinction, Bernie Worrell, and Clinton Fearon.