Manager, Creative Impact

• Apr 2022 - Present

Visual Artist

• Sep 2020 - Present

Social Strategist

• Feb 2021 - Apr 2022

client: Tim Hortons client: Tim Hortons

Community Manager

• Feb 2020 - Sep 2020

clients: Little Caesars Canada, Mattamy Homes, Cafe Appliances, Monogram Appliances, J.P. Wiser’s clients: Little Caesars Canada, Mattamy Homes, Cafe Appliances, Monogram Appliances, J.P. Wiser’s

Brand Strategist: BBC Earth, Smithsonian Channel & Love Nature at Blue Ant Media

• Sep 2017 - Feb 2020

Brands: BBC Earth Canada - Smithsonian Channel Canada - Love Nature • planned on-air, digital & print promotion to tune-in for key tentpole series such as: Seven Worlds, One Planet (BBC Earth), Dynasties (BBC Earth), Orangutan Jungle School (Love Nature), The Green Book: Guide to Freedom (Smithsonian), Dogs with Extraordinary Jobs (Love Nature). • owned audience growth and fan engagement for BBC Earth, Smithsonian Channel, Love Nature brands across linear TV, OTT (Amazon Channels Canada launch) social, and live events.• planned campaigns by: developing creative briefs, managing creative and delivery of promotional assets, buying targeted media and strategicallyspending budget• worked closely with various teams including acquisitions, research, sales, ad operations, and publicity to ensure consistent messaging andcoordination of efforts across factual brands• monitored channel performance against projections, and delegated specific priorities to promo scheduling team to ensure strategic promoplacement for channel environments• strategically planned and executed both organic and paid social media on a daily basis owning fan engagement• wrote copy for various mediums as needed • deepened brand affinity through partnerships with various museums and non-profits to further the promotion and audience integration for various brand activation campaigns and screenings Show less

Marketing and Social Content Creator

• May 2017 - Sep 2017

Cottage Life, Makeful, BBC Earth, Smithsonian Channel, Love Nature, HiFi, T+E

Marketing And Public Relations Specialist

• Jan 2017 - May 2017

“Salthaven Wildlife Rehabilitation and Education Centre is committed to the care and rehabilitation of sick, injured, orphaned or otherwise compromised wildlife; our goal is to return healthy animals to their natural habitat. Through education we are dedicated to increasing public awareness about and respect for the issues affecting Canadian wildlife.” •Worked to increase public awareness and revenue for Salthaven •Managed Salthaven’s Youth Environmental Alliance committee under a Canada 150 Go Wild grant •Interviewed, hired and managed ten volunteers with social media, graphic design and writing experience •Led bi-weekly meetings as Co-Chair of the committee Show less

EnviroWestern Publicity Executive

• Sep 2015 - Apr 2017

EnviroWestern is a student-run group that provides both action and advocacy for environmental issues important to students at Western. The group also provides numerous opportunities for students to get involved. EnviroWestern has many new and exciting initiatives that the Western community can take advantage of each year. • Launched EnviroWestern's Instagram Account • Monitored and posted across all EnviroWestern social media sites (Facebook, Instagram, Twitter) • Managed graphic designers to ensure designs aligned with brand and University Student Council guidelines • Worked with EnviroWestern team to spread environmental awareness around campus https://www.facebook.com/EnviroWestern/ https://www.instagram.com/EnviroWestern Show less

Marketing Coordinator

• Jun 2016 - Sep 2016

Ontario Blind Sport Association (OBSA) is a non-profit organization that promotes, coordinates, and supports events and activities designed to stimulate and assist the development of sports programs for blind/visually impaired athletes in Ontario. • Social media content creation, tweeting and Facebook posting daily about events and programs OBSA was involved with • Website development using WordPress • Developed a social media strategy for OBSA (goals, target market, analysis of current platforms) • Created camp marketing flyer and materials (pictures & videos) • Engaged community partners for membership • Assisted Summer Camp Director with the organization and delivery of the OBSA Summer Sports Camp • Assisted in the review and evaluation of camp registration, organization and program execution • Created Summer Newsletter for distribution to members • Solicited donations for fundraising Show less

Editorial & Social Media + Data Collection Internship

• May 2015 - Sep 2015

Social Media/Editorial Internship, The Hospital for Sick Children AboutKidsHealth (Department) • Created posts for Twitter and Facebook • Used Hootsuite to load posts for social media accounts • Wrote 3 blog posts for SickKids Foundation website (October, February, April) • Created Excel spreadsheets to track content on the website using research skills • Gained Sharepoint knowledge and skills • Analyzed data using Twitter Analytics and Google Analytics Data collection, Hospital for Sick Children • Received certificate for panel on research ethics course • Surveyed patient’s guardians using iSurvey • Professional connection with parents/guardians in the operating room waiting area • Data collected for Dr. Clyde Matava and Clinical Research Nurse Carolyne Pehora • Invited to work with Dr. Matava to write and publish a paper on our research findings Show less