Experience

Ready Golf Productions

• Media Production
• 1 - 100 Employee

• President

  • Sep 2023 - Present

  Fairfield/Atlanta Co-founder and President at Ready Golf, a mission-driven media company working with golf's global stakeholders - players, sponsors, governing bodies - to create more fans among younger, more diverse audiences. We are Producers: we make everything from long form documentary series to short-form video and social. We also handle marketing and content distribution, sponsorships, partner deals and consumer engagement. From strategy to creative to delivery, we are “culture first”, ensuring we tell… Show more Co-founder and President at Ready Golf, a mission-driven media company working with golf's global stakeholders - players, sponsors, governing bodies - to create more fans among younger, more diverse audiences. We are Producers: we make everything from long form documentary series to short-form video and social. We also handle marketing and content distribution, sponsorships, partner deals and consumer engagement. From strategy to creative to delivery, we are “culture first”, ensuring we tell stories that matter to our audiences most. Show less



TEN6

• Founder/CEO

  • May 2020 - Sep 2023

  Anywhere/Everywhere TEN6 is an independent, virtual agency featuring the best, most in-demand strategic, creative and production talent in the industry. We make work WORK for some of the most well-known brands in the world.



Wunderman Thompson NA

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Mar 2016 - Aug 2019

  Atlanta, GA Recruited to turn around and lead struggling office of J. Walter Thompson Atlanta (stagnant growth, single-digit profit, low-touch agency culture). Led operations, strategic direction and overhaul. Responsible for profit & loss, agency growth, people development, client engagement and company culture. Managed cross-functional leadership team of twelve and overall agency population of 150. Directed new business strategies and conversion, community engagement and senior/executive client… Show more Recruited to turn around and lead struggling office of J. Walter Thompson Atlanta (stagnant growth, single-digit profit, low-touch agency culture). Led operations, strategic direction and overhaul. Responsible for profit & loss, agency growth, people development, client engagement and company culture. Managed cross-functional leadership team of twelve and overall agency population of 150. Directed new business strategies and conversion, community engagement and senior/executive client relationships. Key Achievements: - Won fifteen (15) net new clients, totaling more than $20,000,000 in incremental revenue. - Improved productivity, efficiency and creative effectiveness, averaging highest profitability (20%+) and client satisfaction scores among all JWT North America offices. - Instituted cultural tent-pole of “Break Same” – the Atlanta office’s own spiritual and practical raison d’etre. - Founded Advertising For Change, a coalition of advertising and marketing agencies committed to Diversity & Inclusion as a means for better business for our agencies, our clients and the city of Atlanta. - Led successful retention of the United States Marine Corps account for 2020 through 2024, the agency’s 15th such defense over its 75-year relationship with the client. Show less



Crispin Porter + Bogusky

• United States
• Advertising Services
• 200 - 300 Employee

• Global Managing Director

  • May 2014 - May 2015



Wieden + Kennedy

• United States
• Advertising Services
• 700 & Above Employee

• Global Account Director, Coca-Cola

  • 2009 - 2014

  Portland, Oregon Served as the company’s first Global Account Director for Coca-Cola globally, directing major global initiatives across TCCC's portfolio. Led cross-global team in the U.S., Europe, South America, and Asia. Helped build global brand love and provided subject matter expertise to senior management teams. Managed multimillion dollar budgets of up to $500M+. • Drove the winning pitch to capture Coca-Cola’s sponsorship of the 2014 FIFA World Cup. • Oversaw global account wins and expanded the… Show more Served as the company’s first Global Account Director for Coca-Cola globally, directing major global initiatives across TCCC's portfolio. Led cross-global team in the U.S., Europe, South America, and Asia. Helped build global brand love and provided subject matter expertise to senior management teams. Managed multimillion dollar budgets of up to $500M+. • Drove the winning pitch to capture Coca-Cola’s sponsorship of the 2014 FIFA World Cup. • Oversaw global account wins and expanded the business into Sao Paulo and Delhi. • Grew agency fees by 20% in the first year, directing all negotiations of agency fees.

• Global Account Director, Nike

  • 2007 - 2009

  Drove creative output, strategic planning, communications, agency process, P&L, and agency growth objectives for the firm’s largest global client. Supervised global team of 42. Managed more than $300M in worldwide media and a $50M production budget. • Increased the agency fee by 25% and profitability by 400% in the first 18 months. • Spearheaded double-digit growth in fees for all 6 offices holding the Nike business. • Led U.S. team in recapturing the Nike running account. •… Show more Drove creative output, strategic planning, communications, agency process, P&L, and agency growth objectives for the firm’s largest global client. Supervised global team of 42. Managed more than $300M in worldwide media and a $50M production budget. • Increased the agency fee by 25% and profitability by 400% in the first 18 months. • Spearheaded double-digit growth in fees for all 6 offices holding the Nike business. • Led U.S. team in recapturing the Nike running account. • Managed China team development and execution of award-winning work for 2008 Beijing Olympics. • Built inter-agency council and launched first global offsite, reducing costs and maximizing profits.



Virgin America

• United States
• Airlines and Aviation
• 700 & Above Employee

• Vice President, Marketing

  • 2005 - 2007

  Built the brand from the ground up and led marketing, PR, and brand strategy activities. Collaborated with senior management teams to ensure consistent global branding and positioning. Hired a creative agency. • Fostered partnerships with Method, Burton, Google, HBO, and others. • Led development and production of virginamerica.com, generating 3M hits in the first week. • Authored the company’s mission, values, and branding strategies. • Served as the VA Corporate Officer on the… Show more Built the brand from the ground up and led marketing, PR, and brand strategy activities. Collaborated with senior management teams to ensure consistent global branding and positioning. Hired a creative agency. • Fostered partnerships with Method, Burton, Google, HBO, and others. • Led development and production of virginamerica.com, generating 3M hits in the first week. • Authored the company’s mission, values, and branding strategies. • Served as the VA Corporate Officer on the Executive Leadership team, reporting to the CEO. Show less



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Vice President - Advertising, Promotion and Marketing

  • 1999 - 2005

  Managed the ESPN brand and oversaw all creative activities for the $500M Marketing group. Managed team of 30 and maintained strong agency relationships. Oversaw brand positioning and consumer insights. • Launched ESPN’s first brand campaign amid post-9/11 ratings decline, increasing viewership and usership. • Grew ESPN cooperative advertising initiatives, resulting in larger media buys. • Increased YoY ratings against targeted demos by 24% and 19% for Winter and Summer X Games,. •… Show more Managed the ESPN brand and oversaw all creative activities for the $500M Marketing group. Managed team of 30 and maintained strong agency relationships. Oversaw brand positioning and consumer insights. • Launched ESPN’s first brand campaign amid post-9/11 ratings decline, increasing viewership and usership. • Grew ESPN cooperative advertising initiatives, resulting in larger media buys. • Increased YoY ratings against targeted demos by 24% and 19% for Winter and Summer X Games,. • Wrote SportsCenter navigational strategies, leading to an 18% ratings increase. • Developed synergy between ESPN and its corporate parents, including Walt Disney and ABC. • Secured top-name talent, including Tiger Woods, Peyton Manning, and others for ESPN promos. Show less