Marketing Manager

• Jun 2022 - Present

Brand Marketing Consultant

• Nov 2021 - Present

Paid and pro-bono brand strategy consulting for clients including: • Resonant Mastering - Consumer research, UX, content design, photography • Deep Tech Solutions Global Energy - Content strategy, messaging • YourNextDecision.com - Content marketing strategy • UW Office of Graduate Student Equity & Excellence - Brand messaging, content marketing strategy • Seattle Friends of Olmsted Parks - Email marketing & design, photography Paid and pro-bono brand strategy consulting for clients including: • Resonant Mastering - Consumer research, UX, content design, photography • Deep Tech Solutions Global Energy - Content strategy, messaging • YourNextDecision.com - Content marketing strategy • UW Office of Graduate Student Equity & Excellence - Brand messaging, content marketing strategy • Seattle Friends of Olmsted Parks - Email marketing & design, photography

Creative & Marketing Manager

• Jan 2020 - Oct 2021

Classic Accessories is an industry-leading manufacturer of residential outdoor products. In addition to two internal brands, Classic has partnerships and private label relationships with Target, Amazon, John Deere, Craftsman, Vera Bradley, and more. As head of the Creative and Marketing Content team, I reported to the CEO and led initiatives including:• Consolidated marketing and creative content teams under the same umbrella to transform paid, owned, and earned efforts into on-brand, consistent messaging • Creative direction of all content• Close collaboration with eCommerce and Sales for advertising strategy, including weekly review of analytics • Launched influencer program for scalable content creation and social proof • Oversaw 4x/week email marketing with A/B testing and segmentation • Managed all department operations, including budget, reporting, project management, and personnel • Project management ensuring on-time Go to Market with maximum content support at launch • Set company-wide strategic objectives with executives and management, co-leading successful annual KPIs Show less

Creative Operations Manager

• Aug 2019 - Jan 2020

Promoted to lead Creative Operations department, including all photo and video direction, project management, and development of formal photography brand standards across two brand identities.• In 2019, delivered 843 final images and 30 videos on time and under budget.• Directed the creation of assets that helped drive double-digit sales growth

Head of Studio & Senior Photographer

• Apr 2018 - Aug 2019

Established, then grew the in-house media studio to three employees to create better content on shorter timelines and smaller budgets than outsourcing.• Created "Best in Class" imagery for company and partners, including Target and Costco.• Improved quality and turnaround time of externally sourced labor while saving the department 40% over previous vendor• Created and oversaw video and photographic content across packaging, signage, social media, paid ads, product detail pages, direct mail catalogs, product inserts, and corporate communications.• Planned and produced both studio and multi-day location shoots• Project management of all photo and video activities including external resource planning Show less

Creative Director and Owner

• Jan 2009 - Dec 2018

Founded and serve as principal photographer for photography studio. • Photograph layouts for publications and clients, including Nestle/Dryers, Alaska Airlines Magazine, Harper Collins, Cycle World, The Sacramento Bee, and many more. • Created a portraiture series on women over 40 and a documentary on women motorcyclists. Background includes extensive work in motorsports (product, action, and lifestyle), and photojournalism. Conceptual projects remain a core of my personal artistic discipline. Show less

Content Manager

• Feb 2014 - Mar 2018

• Managed large archive of photos and videos spanning more than 30 years, including selecting and editing optimal pieces for marketing and a new website initiative. • Collaborated with owner and directors to plan and execute social media marketing strategy. • Served as copywriter for website, including all blog content. • Created graphic design of printed collateral using established brand standards. • Designed file management and workflow processes. • Implemented standards for content submission by clients and trip guides and served as communication liaison between art, engineering, and sales departments. Show less

Teaching Artist - Staff and Independent

• Jun 2011 - Mar 2018

• Developed curriculum and instructed class on photographic practice for at-risk youth ages 13-19. • Led advanced courses, which involved guiding students to create a topical series that showcased storytelling through sequence and visual design. • Taught relevant software: Adobe Photoshop and Lightroom as well as output using professional printing techniques. • Demonstrated ability to adapt, problem-solve, plan, clearly communicate technical information, and respond to students and faculty in a constructive manner. • Empowered students, several of which were selected as finalists in the global Adobe Youth Voices Competition. I am an experienced educator with a history of student success. This success is due in part to developing a curriculum that emphasizes student voice and community participation. I believe strongly in the power of art to communicate with others, to give voice to those who may find it difficult to be heard in other ways. Assignments and critiques are rigorous and structured, but with the freedom for students to make it meaningful to them. A graduate of the eight-month Teaching Artist Training Lab, I'm familiar with arts learning standards and working with K-12 teachers. I prioritize creating a safe and inclusive environment for all students, and have sought additional training beyond TATlab to expand my cultural awareness and social justice framework. After leaving Youth in Focus in 2015, I partnered with local agencies (Seattle Public Schools, Creative Advantage, Highline School District, etc.) to provide on-site, credit courses in cooperation with faculty. Show less

Digital Photography Teaching Assistant

• Jan 2007 - May 2009

Web Producer

• 2005 - 2006