Brad Allen
Manager, Annual Programs at Crofton House School- Claim this Profile
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Bio
Experience
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Crofton House School
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Canada
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Primary and Secondary Education
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100 - 200 Employee
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Manager, Annual Programs
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Nov 2022 - Present
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The University of British Columbia
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Canada
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Higher Education
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700 & Above Employee
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Director of Development, Annual Giving
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Nov 2020 - May 2022
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Associate Director, Annual Giving
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Mar 2020 - Nov 2020
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The Five Lands
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United States
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Manufacturing
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Consultant/Owner
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Oct 2014 - Mar 2020
● Project managed transition from legacy fundraising database (Sage FR100) to new platform (iMIS) for the Second Harvest Food Committee under contract November 2014 - June 2016. ● Assessed and managed data integrity, data mapping, query design, and development of process/work flow. _______________________________________________________________________________ ● Project managed transition from legacy fundraising database (Sage FR100) to new platform (iMIS) for the Second Harvest Food Committee under contract November 2014 - June 2016. ● Assessed and managed data integrity, data mapping, query design, and development of process/work flow. _______________________________________________________________________________
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Catholic Children's Aid Society of Hamilton / Société d'aide à l'enfance catholique de Hamilton
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Development Officer
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Aug 2019 - Dec 2019
Temporary Contract Employment assisting with the Society's event season. Temporary Contract Employment assisting with the Society's event season.
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Second Harvest
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Canada
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Non-profit Organizations
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100 - 200 Employee
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Annual Giving Manager
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Sep 2012 - Sep 2014
● Increased monthly donor file by 30%, with a retention rate of 95%. ● Generated ~$500K annual revenue by acquiring new donors and retaining current donors. ● Stabilized fiscal revenue and increased monthly donor base and revenue by customizing appeals to donors based on specific postal code demographics. ● Created annual budget with revenue, expense, ROI and KPI targets. ● Designed and executed 5 integrated direct response campaigns annually. ● Managed integrated direct response across direct mail, web, email, Twitter and Facebook, which involved coordination with Communications and Development teams. ● Analyzed all response, transactional and historical data to develop campaign strategies. Show less
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TVOntario
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Canada
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Sr. Development Officer
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Jun 2007 - May 2012
● Generated revenue of $5M annually through a donor base of 120K and new donors, which involved: o Increasing communications to donors and prospective donors through cultivation and stewardship efforts. o Converting a traditional public television station from a telethon and membership-based fundraising model to a direct response and donations-based model. ● Developed and executed integrated direct response campaigns, with post-campaign analysis, for 12 annual campaigns. _______________________________________________________________________________ Show less
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Annual Giving Direct Response Manager
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Feb 2007 - Jun 2007
● Contributed to the overall Development Department revenue of $135M. ● Generated significant increase in response rate and revenue for the annual giving campaign through revitalized stewardship and cultivation methodology, which involved: o Developing and executing Faculty and Annual Giving direct response campaign strategies using alumni data to acquire $2.5M in annual gifts. o Injecting new engagement style into the annual giving program, targeting alumni through customized appeals, referencing their faculty, dean, and grad year. Show less
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Hemlock Printers
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Canada
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Printing Services
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1 - 100 Employee
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Manager, Digital Express
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Aug 2005 - Nov 2006
● Spearheaded the conversion and rebranding of a traditional small lithography print operation into a modern digital operation, which involved: o Providing expertise on personalized communications and training legacy staff o Creating new digital processes and workflow o Developing digital business clientele-base from traditional lithographic print buyers _______________________________________________________________________________ ● Spearheaded the conversion and rebranding of a traditional small lithography print operation into a modern digital operation, which involved: o Providing expertise on personalized communications and training legacy staff o Creating new digital processes and workflow o Developing digital business clientele-base from traditional lithographic print buyers _______________________________________________________________________________
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RMG Connect
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United States
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Advertising Services
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1 - 100 Employee
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Director Data Management
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Oct 1998 - Aug 2005
● Sought out data specialists throughout North American JWT network to form a team of 8 data specialists working on projects for clients throughout North America. ● Led team of specialists while maneuvering through multiple mergers, which involved representing the team internally and externally, establishing solid processes, and directing development of predictive modeling. ● Spearheaded strategy and tactical development for successful integrated direct response campaigns. ● Sought out data specialists throughout North American JWT network to form a team of 8 data specialists working on projects for clients throughout North America. ● Led team of specialists while maneuvering through multiple mergers, which involved representing the team internally and externally, establishing solid processes, and directing development of predictive modeling. ● Spearheaded strategy and tactical development for successful integrated direct response campaigns.
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