Experience

Devensoft

• Software Development
• 1 - 100 Employee

• Vice President of Marketing

  • Oct 2023 - Present

  Promoted from Director of Digital Marketing to Vice President of Marketing in recognition of outstanding performance and results. Assumed a broader leadership role encompassing overall marketing strategies, while maintaining hands-on involvement in digital marketing initiatives. Added oversight of traditional marketing channels and cross-functional team collaboration to drive integrated campaigns.

• Director of Digital Marketing

  • Feb 2023 - Oct 2023

  Chantilly, Virginia, United States As the Director of Digital Marketing at Devensoft, I provided strategic leadership and executed comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and generate revenue growth. I collaborated closely with cross-functional teams, aligning marketing efforts with overall business objectives and fostering a cohesive customer journey. Leveraging data-driven insights and marketing technology, I led the optimization of performance, improved website… Show more As the Director of Digital Marketing at Devensoft, I provided strategic leadership and executed comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and generate revenue growth. I collaborated closely with cross-functional teams, aligning marketing efforts with overall business objectives and fostering a cohesive customer journey. Leveraging data-driven insights and marketing technology, I led the optimization of performance, improved website conversion rates, and maximized ROI. Through my visionary guidance and innovative strategies, I played a pivotal role in positioning Devensoft as a leader in the industry and driving its digital marketing success.



Mystix Gemstones

• Business Owner

  • Sep 2023 - Present

  Cypress, Texas, United States



Quantive

• United States
• Software Development
• 100 - 200 Employee

• Head of Partner Marketing

  • Nov 2021 - Feb 2023

  Focused on enabling, energizing, and empowering our partners through a variety of GTM programs such as co-brandable assets, social media, full-fledge campaigns, and a focused to-partner communications strategy – all served to increase brand awareness and visibility, improve demand generation, and help to reach a wider audience.

• Director of Marketing

  • Feb 2021 - Nov 2021



Sapience

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Feb 2019 - Oct 2020

  Plano, Texas This rapidly growing start-up was eager to move their marketing initiatives forward and to increase their new brand awareness, go-to-market strategy, and next-generation product launch. I was brought on to help lead and manage all marketing initiatives; they needed someone who could learn the software product quickly and take over projects, from start to finish, as well as develop new strategic undertakings that aligned with the company’s aggressive sales goals.



Dallas College

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Faculty Professor - Marketing and Communications

  • Nov 2018 - Feb 2019



BIS Consultants

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Aug 2014 - Oct 2018

  Farmer's Branch, Texas



Trinity River Authority of Texas

• United States
• Environmental Services
• 300 - 400 Employee

• Multimedia and Communications Specialist

  • Aug 2014 - Mar 2015

  Arlington, Texas



Lori's Gifts

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Graphic Designer

  • Sep 2011 - Aug 2014

  Carrollton, TX