Experience

Clensta

• India
• Retail Health and Personal Care Products
• 1 - 100 Employee

• VP - Marketing

  • Sep 2023 - Present



Self-employed

• Brand Marketing Consultant

  • Apr 2023 - Present

  • Meeting with clients to determine their needs and goals, identifying opportunities for growth within an existing brand, and developing plans to achieve them. • Devise marketing strategies to increase brand awareness and improve sales. • Developing complete marketing plan for specific brands, including creating positioning, designing ad campaigns along with right communication strategy. • Meeting with clients to determine their needs and goals, identifying opportunities for growth within an existing brand, and developing plans to achieve them. • Devise marketing strategies to increase brand awareness and improve sales. • Developing complete marketing plan for specific brands, including creating positioning, designing ad campaigns along with right communication strategy.



GoMechanic.in

• India
• Vehicle Repair and Maintenance
• 700 & Above Employee

• Head - Brand Strategy

  • Apr 2022 - Feb 2023

  • Led brand strategy for auto aftermarket services & tech-led distribution network. • Planned digital marketing campaigns including SEM, CRM, social media - Measure & report performance (ROI and KPI’s); designed content strategy to improve SEO. • Roped in Sharman Joshi for a digital campaign #ShaantSharmanShaant. - Reached over 54 million readers across the country through PR. - Recognized among best 10 ads by Financial Express. • Planned Influencer marketing and PR activities to… Show more • Led brand strategy for auto aftermarket services & tech-led distribution network. • Planned digital marketing campaigns including SEM, CRM, social media - Measure & report performance (ROI and KPI’s); designed content strategy to improve SEO. • Roped in Sharman Joshi for a digital campaign #ShaantSharmanShaant. - Reached over 54 million readers across the country through PR. - Recognized among best 10 ads by Financial Express. • Planned Influencer marketing and PR activities to achieve Biz. Goals. - Managed PR launches - reached out to over 450Mn readers • Planned yearly/quarterly brand marketing (offline+ online) & social media budget. • Increased subscriber base on IG channel by 40% & YT channel followers to 4x. • Implemented WhatsApp order booking and support channel yielding an 8% increase in orders and a 12% reduction in customer calls. • Acquired brands for collab - Roped in Livguard, Mobil, EXIDE as our Biz.Partners. Show less • Led brand strategy for auto aftermarket services & tech-led distribution network. • Planned digital marketing campaigns including SEM, CRM, social media - Measure & report performance (ROI and KPI’s); designed content strategy to improve SEO. • Roped in Sharman Joshi for a digital campaign #ShaantSharmanShaant. - Reached over 54 million readers across the country through PR. - Recognized among best 10 ads by Financial Express. • Planned Influencer marketing and PR activities to… Show more • Led brand strategy for auto aftermarket services & tech-led distribution network. • Planned digital marketing campaigns including SEM, CRM, social media - Measure & report performance (ROI and KPI’s); designed content strategy to improve SEO. • Roped in Sharman Joshi for a digital campaign #ShaantSharmanShaant. - Reached over 54 million readers across the country through PR. - Recognized among best 10 ads by Financial Express. • Planned Influencer marketing and PR activities to achieve Biz. Goals. - Managed PR launches - reached out to over 450Mn readers • Planned yearly/quarterly brand marketing (offline+ online) & social media budget. • Increased subscriber base on IG channel by 40% & YT channel followers to 4x. • Implemented WhatsApp order booking and support channel yielding an 8% increase in orders and a 12% reduction in customer calls. • Acquired brands for collab - Roped in Livguard, Mobil, EXIDE as our Biz.Partners. Show less



realme India

• India
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Apr 2021 - Apr 2022

  • Led IMC planning & brand strategy for AIoT, Techlife products. • Launched Audio (Buds Q2, Buds Air 3, Buds Wireless series), Smartwatches (Watch 2 Pro, Watch 2, Band) & Personal care category. • Developed GTM, content & marketing strategy for new product launches. - Fastest growing smart TV brand - Q2~Q3 2020 - Leading TWS brand (Buds series) - Q2 2020 - No. 1 smart wearable and smart TV brand on FK - 2020~2021 • Managed media buying activities, influencer campaigns & brand… Show more • Led IMC planning & brand strategy for AIoT, Techlife products. • Launched Audio (Buds Q2, Buds Air 3, Buds Wireless series), Smartwatches (Watch 2 Pro, Watch 2, Band) & Personal care category. • Developed GTM, content & marketing strategy for new product launches. - Fastest growing smart TV brand - Q2~Q3 2020 - Leading TWS brand (Buds series) - Q2 2020 - No. 1 smart wearable and smart TV brand on FK - 2020~2021 • Managed media buying activities, influencer campaigns & brand integrations Brand & Celeb Campaigns executed - #NoiseOffRockOn ft. Shraddha Kapoor, #MoveWithMe ft.Shraddha Kapoor, Music Studio EP3 - #Udaan ft. Yellow Diary. Show less • Led IMC planning & brand strategy for AIoT, Techlife products. • Launched Audio (Buds Q2, Buds Air 3, Buds Wireless series), Smartwatches (Watch 2 Pro, Watch 2, Band) & Personal care category. • Developed GTM, content & marketing strategy for new product launches. - Fastest growing smart TV brand - Q2~Q3 2020 - Leading TWS brand (Buds series) - Q2 2020 - No. 1 smart wearable and smart TV brand on FK - 2020~2021 • Managed media buying activities, influencer campaigns & brand… Show more • Led IMC planning & brand strategy for AIoT, Techlife products. • Launched Audio (Buds Q2, Buds Air 3, Buds Wireless series), Smartwatches (Watch 2 Pro, Watch 2, Band) & Personal care category. • Developed GTM, content & marketing strategy for new product launches. - Fastest growing smart TV brand - Q2~Q3 2020 - Leading TWS brand (Buds series) - Q2 2020 - No. 1 smart wearable and smart TV brand on FK - 2020~2021 • Managed media buying activities, influencer campaigns & brand integrations Brand & Celeb Campaigns executed - #NoiseOffRockOn ft. Shraddha Kapoor, #MoveWithMe ft.Shraddha Kapoor, Music Studio EP3 - #Udaan ft. Yellow Diary. Show less



Sony Electronics

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Category Lead - MARCOM

  • Jul 2018 - Apr 2021

  • Led brand & marketing mix for Camera and Audio category. • Managed product launches across categories. - Successfully launched Sony Alpha 7RIV camera & WH-1000 XM4 headphones: Ever highest sellout of 4k+ units in first launch month. • Planned & executed all ATL/BTL activities; Managed advertising, media, research & event agencies for all launches/re-launches/exhibitions/events ensuring effective brand outcomes. • Led brand & marketing mix for Camera and Audio category. • Managed product launches across categories. - Successfully launched Sony Alpha 7RIV camera & WH-1000 XM4 headphones: Ever highest sellout of 4k+ units in first launch month. • Planned & executed all ATL/BTL activities; Managed advertising, media, research & event agencies for all launches/re-launches/exhibitions/events ensuring effective brand outcomes.



LG India

• India
• Manufacturing
• 700 & Above Employee

• Marketing - Home Appliances

  • Jun 2016 - Jul 2018

  • Led brand & communication strategy for small appliances category - Microwave • Drove sell-out activities across channels & executed experiential marketing - Managed business outlet wise and achieved target for each outlet (90% achievement). • Planned & executed all brand campaigns (TVC/Radio/Digital video/Print/Events) Successfully launched and executed “Ghee in 12min” campaign across channels. • Led brand & communication strategy for small appliances category - Microwave • Drove sell-out activities across channels & executed experiential marketing - Managed business outlet wise and achieved target for each outlet (90% achievement). • Planned & executed all brand campaigns (TVC/Radio/Digital video/Print/Events) Successfully launched and executed “Ghee in 12min” campaign across channels.



Fourth Dimension India Pvt Ltd

• India
• Design Services
• 1 - 100 Employee

• Team Lead - Strategic Accounts and Initiatives

  • Apr 2015 - Jun 2016

  • Planned, strategized and managed all new strategic accounts & initiatives. • Rendered complete support to plan and conceptualize BTL/In Store communication. • Roped in 4 new clients and grew the revenue to 2x in a span of 1 year. • Planned, strategized and managed all new strategic accounts & initiatives. • Rendered complete support to plan and conceptualize BTL/In Store communication. • Roped in 4 new clients and grew the revenue to 2x in a span of 1 year.



Adani Wilmar Limited

• Food and Beverage Services
• 700 & Above Employee

• Area Sales Executive

  • Jun 2013 - Mar 2015

  • Managed complete retail & distribution channel for ‘Fortune’ edible oil brand • Executed BTL & promotional activations across channels to increase coverage. • Managed complete retail & distribution channel for ‘Fortune’ edible oil brand • Executed BTL & promotional activations across channels to increase coverage.