Digital Marketing Lead

• Jan 2023 - Present

✅ Implemented, managed, and optimized paid campaigns across paid social and Google's ad platform. ✅ Managed daily paid media operations, including bid management, quality score monitoring, Excluding ✅ Negative Search Terms and cost-per-action analysis. ✅ Conducted ongoing research and development to improve campaign strategies and tactics ✅ Identifying and recommending innovative tools to enhance data-driven insights ✅ Setting up the tag management/UTM to improve website tracking and optimize marketing efforts ✅ Optimized thousands of GQA pages and submitted in Google Search Console for crawling to help increase SEO traffic. ✅ Did KW Topic Research for Blog Posts ✅ Weekly Traffic Analysis through Google Analytics ✅ Improve Brand awareness on all social media platforms ✅ Building and managing WordPress website ✅ working on saas products to improve brand awareness and leads ✅ working on Zoho and Salesforce CRM ✅ Create Social Media Posts and website banners using Canva ✅ Email marketing for Lead generation, Lead Nurturing Campaign, Drip Campaign, Email Automation Show less

Senior Executive - Digital marketing

• Jun 2022 - Jan 2023

Digital Marketing Specialist

• Oct 2021 - Jun 2022

Digital Marketing Specialist

• Nov 2019 - Oct 2021

Executing marketing campaigns with the aim of acquiring and retaining customers. * Manage the procedure, implementation, tracking and measurement of all marketing campaigns (SMS, Email, In-App, Whatsapp, Voice) * Strategizing Marketing campaigns Using Different Analytics Tools (Google Analytics, Power BI, Firebase) * Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels. * Deliver regular reports of campaign results, buyer's journey * Brand Building Activities and Promotions on various social media channels. Show less

Digital Marketing Executive

• Jan 2018 - Oct 2019

SEO, SEM, SMM SEO, SEM, SMM