Experience

Berlitz Brasil

• Brazil
• Education Management
• 200 - 300 Employee

• CEO

  • Jun 2019 - Present

  Responsible for all operation of Berlitz Brazil B.U. Responsible for all operation of Berlitz Brazil B.U.



Estácio - Centro Universitário de São Paulo

• São Paulo Area, Brazil

• Diretor Geral, Reitor

  • Mar 2019 - Jun 2019

  Responsible for all operations in 7 BU in São Paulo City and Metro Area for Estácio - Centro Universitário de São Paulo. Responsible for all operations in 7 BU in São Paulo City and Metro Area for Estácio - Centro Universitário de São Paulo.



Universidade Anhembi Morumbi

• Brazil
• Higher Education
• 700 & Above Employee

• Professor

  • Feb 2019 - Apr 2019

  Postgraduate/MBA Professor of Marketing and Business Strategy Postgraduate/MBA Professor of Marketing and Business Strategy



Laureate Education, Inc.

• United States
• Higher Education
• 700 & Above Employee

• Commercial Director at Universidad Peruana de Ciencias Aplicadas - (UPC)

  • Nov 2017 - Aug 2018

  Responsible for leadership and management of UPC Sales Team.

• General Director

  • Apr 2016 - Nov 2017

  At this position, I'm in charge of all activities in the Complexo Educacional FMU, a Laureate International University.

• CMO - Marketing and Sales Director

  • Sep 2014 - Apr 2016

  I'm in charge of all marketing, sales activities, public relations and customer service for Complexo Educacional FMU (FMU, FISP and FIAMFAMM), a Laureate International University.

• Sales Director

  • Sep 2012 - Sep 2014

  Responsible for leadership and management of Anhembi Morumbi Sales Team (B2C and B2B)Main Targets and Responsibilities:- New Enrollment;- Profitability (EBTDA)- Sales goals (Focus on improvements in the SALES PROCESS – Prospection, Tracking and Closing);- Whole Sales area administrative budget and Trade Spending;- Development and implementation of corporative agreements in order to guarantee alignment with the Customer Segmentation Matrix, with the objective to achieve the B2B ENROLLMENT goals;- Responsible for developing and optimizing the sales teams both in processes and structure, as well as for training and developing sales leaders for better market performance and customer service; Show less

• CMO - Marketing and Sales Director

  • Sep 2011 - Sep 2012

  I'm in charge of all marketing, public relations and sales activities for Laureate Universities in Pernambuco and Paraíba States and also Public Relations activities.Main Responsabilities:1. Marketing strategies and implementation: Advertising, branding, product and pricing development;2. Sales process => Prospection, tracking and closing;3. Customer Service Process;4. Events: development and support for academics and external events to promote our activities;5. Public relations, developing and supporting institutional activities. Show less



Grupo RBS

• Brazil
• Media Production
• 700 & Above Employee

• Director - Digital Business

  • Aug 2010 - Sep 2011

  Right now I’m in charge of all operation and strategy of a website: http://www.hagah.com.br, leading it as a business unit from Digital Business - Grupo RBS

• Sales Consulting Services

  • Apr 2010 - Jul 2010

  I was a Consulting Leader Project, responsible to provide consulting services support to Hagah (www.hagah.com.br), developing and improving all commercial activities B2B to this website from RBS Online, a Grupo RBS Company.



Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• Commercial Planning Manager

  • May 2007 - Apr 2010

  In this position, I was responsible for commercial strategy, developing plans to achieve sales targets and directions to the sales force, managing performances and team results with focus on the annual sales budget. I also support controlling and monitoring KPI’s (key performance indicators), SLA’s (service level agreements) contracts with sales supplies and all sales process. In this position, I was responsible for commercial strategy, developing plans to achieve sales targets and directions to the sales force, managing performances and team results with focus on the annual sales budget. I also support controlling and monitoring KPI’s (key performance indicators), SLA’s (service level agreements) contracts with sales supplies and all sales process.



Net Serviços de Comunicação S.A.

• São Paulo Area, Brazil

• Telemarketing Manager

  • Feb 2006 - May 2007

  In this position, I was responsible for all telemarketing strategy and operation in outbound and inbound activities. In this position, I was responsible for all telemarketing strategy and operation in outbound and inbound activities.



Oi

• Brazil
• Telecommunications
• 700 & Above Employee

• Commercial Manager

  • Feb 2002 - Feb 2006

  In this position, I was responsible for all commercial strategy implementation for high-value clients in telemarketing and retention operations. In this position, I was responsible for all commercial strategy implementation for high-value clients in telemarketing and retention operations.



Penalty (Cambuci S.A.)

• São Paulo Area, Brazil

• Regional Sales Manager

  • Aug 2001 - Feb 2002

  In this position I was responsible for all São Paulo regional sales, leading a sales team of more than 20 salesmen. In this position I was responsible for all São Paulo regional sales, leading a sales team of more than 20 salesmen.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sales Development Manager

  • Jun 1997 - Aug 2001

  First I worked on the “everyman project”, an international project of Unilever that focused on developing a low-cost brand with the perception of value by the consumers. After this position, I was responsible for developing channel strategies to increase and support sustainable growth of categories of products that had high potential, but low penetration in the traditional market, such as household cleanners. First I worked on the “everyman project”, an international project of Unilever that focused on developing a low-cost brand with the perception of value by the consumers. After this position, I was responsible for developing channel strategies to increase and support sustainable growth of categories of products that had high potential, but low penetration in the traditional market, such as household cleanners.



Bristol Myers Squibb

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Representative

  • Sep 1995 - Jun 1997

  In this position, I was a sales representative responsible for maintaining and increasing the awareness of a medicinal product line into the local medical market. In this position, I was a sales representative responsible for maintaining and increasing the awareness of a medicinal product line into the local medical market.