Senior Director, Communications & External Affairs

• Feb 2023 - Present

Vice President

• Feb 2023 - Present

Senior Director, Communications

• Nov 2020 - Nov 2022

In 2022, 75% of Americans take dietary supplements. I'm responsible for CRN’s strategic communications program, helping to determine when and where to deploy the right message to media and other stakeholders of the dietary supplement industry — a $60B industry that employs 750K+ Americans and creates $125B+ in economic impact. My role is to raise CRN’s visibility as an authority in industry, build partnerships that further our mission, and craft consumer education and advocacy campaigns central to protecting the reputation of the dietary supplement industry. I lead communications for CRN Foundation's award-winning initiative, Vitamin D & Me! And I take pride in generating revenue for the association by running its annual conference for marketers and communicators in the wellness industry, WellComms. Show less

Principal Consultant

• Dec 2017 - Dec 2021

I helped my clients develop strategies that support their communication and marketing goals. Client roster includes foundations, commercial real estate, and nonprofit organizations. I helped my clients develop strategies that support their communication and marketing goals. Client roster includes foundations, commercial real estate, and nonprofit organizations.

Senior Manager, External Communication

• May 2019 - Sep 2020

I connect with journalists to deliver clickable stories to garner media coverage for the company and its two largest brands. I identify marketing opportunities, drive awareness, manage reputations, and provide strategic direction to senior management. – Plan and develop integrated marketing campaigns, generating leads and revenue for flagship business units CoStar and LoopNet – Developed “Slide of the Week” program, garnering media coverage for CoStar and CoStar Group in Tier 1 outlets including Wall Street Journal, Financial Times, CNN Business, NBC News, and various business and trade outlets. – Secure media coverage for CoStar and CoStar Group by writing compelling pitches, thought leadership content, and op-eds. – Manage multiple externally-facing projects, including writing external copy such as press releases, landing pages, blog posts, and supporting social media content. Show less

Marketing Communications Consultant

• Mar 2019 - Apr 2019

I build marketing strategies and campaigns that drive revenue and achieve business goals for ACC’s continuing education and professional development offerings. I build marketing strategies and campaigns that drive revenue and achieve business goals for ACC’s continuing education and professional development offerings.

Director of Marketing (consultant)

• Oct 2018 - Jan 2019

– Guided the overall marketing strategy and activated marketing campaigns and communications plans that drive revenue, raise awareness, and achieve business goals for a portfolio of internal clients to drive registrations for AAMC’s continuing education and professional development offerings – Developed the marketing strategy and key content for AAMC’s second largest annual conference (AAMC Institutional Advancement Conference), integrating website content, promotional emails, video, and social media Show less

Director of Marketing and Communications

• Nov 2014 - Nov 2017

Led the day-to-day management of the marketing department, including planning multi-channel strategic communications. Managed media relations and marketing strategy for a portfolio of shopping centers valued at $342 million. Directly supervised a team of up to 4 staff. – Crafted a marketing communications strategy that helped generate $25.3 million in revenue since Nov. 2014, including a 9.8% increase in revenue in 2016 and a 33% increase in 2017 – Led brand development for all new centers, resulting in newest center being 100% leased prior to completion of construction, with $8M in signed leases and a grand opening event well-attended by the community and state/local dignitaries – Worked with the Executive Vice President to allocate a $250K annual budget for corporate advertising, trade show appearances, and marketing the shopping center portfolio. Managed day-to-day departmental budget. – Fostered press relationships that earned media coverage in more than 130 news stories in 35 outlets for the corporation and its various projects – Established a positive departmental culture and championed staff members by providing opportunities for professional development Show less

Owner + Creative Director

• Aug 2008 - Aug 2014

Element K Creative helped brands grow their influence and raise funds using high-value design and smart copywriting. – Generated $179K in donations with 2 direct mail appeals for the United Methodist Children’s Home. Created a New Year’s Eve email campaign that raised $12,000 in 15 hours. Efforts resulted in client’s highest donation total during a fundraising period, a 27% increase over the previous period. – For 2 consecutive years, designed and coordinated printing and binding of 10,000 souvenir journals for the Atlanta Football Classic, generating nearly $50,000 in revenue for 100 Black Men of Atlanta – Developed signature “How to Write a Winning Annual Report” workshop and worked with CEOs and their staff to create visually stunning annual report “stories” that conveyed the year's revenue generating activities and programs to stakeholders Featured Speaking Engagements: – National Urban League | Whitney M. Young Leadership Development Conference | "Storytelling for Nonprofits" – Urban League of Greater Atlanta Young Professionals | Entrepreneur Bootcamp | "Branding & Marketing 101" – The City of East Point, Ga. | 5th Annual Business Development Seminar | “Digital Marketing That Works!” – AIGA Atlanta | Design Speaker Series | "Designing Your Creative Career" Show less

Public Relations Chair

• Dec 2011 - Dec 2012

– Developed marketing plan and produced marketing collateral for 2 signature fundraising events, which helped raise $11,000 in 2011-2012 for philanthropic efforts (largest amount to date) – Recruited and managed a team of 6 volunteers, delegating responsibilities for completion of all public relations tasks – Managed media relations and served as spokesperson for a televised segment on WXIA 11Alive – Secured 2 televised segments of pre- and post-event coverage on 11Alive, along with coverage and placements in various print and online media outlets, resulting in the highest registration count to date for signature entrepreneurship conference – Worked with executive leadership to create and implement a comprehensive rebranding of the organization (name, visual identity, marketing collateral, etc.) – Implemented tactics that increased the organization’s social media following across major platforms by 200% Show less

Co-Founder + Art Director

• Aug 2010 - Feb 2011

Worked in a team of 5 to create and deliver fresh, relevant digital content to an international membership of 125K+ college-educated women – Led identity development, including logo design and naming the publication – Directed the photography for the cover and feature spread – Designed and produced the premiere issue (Winter 2011), including writing and editing the cover story Worked in a team of 5 to create and deliver fresh, relevant digital content to an international membership of 125K+ college-educated women – Led identity development, including logo design and naming the publication – Directed the photography for the cover and feature spread – Designed and produced the premiere issue (Winter 2011), including writing and editing the cover story

Marketing Coordinator

• Apr 2007 - Jun 2008

– Streamlined advertisement request system, increasing department efficiency and decreasing frustration levels of end-users and marketing department – Designed advertisements for print and publication for parent company and 30 subsidiaries – Wrote advertising copy and designed internal communications and B2C sales collateral for the parent and sister companies – Streamlined advertisement request system, increasing department efficiency and decreasing frustration levels of end-users and marketing department – Designed advertisements for print and publication for parent company and 30 subsidiaries – Wrote advertising copy and designed internal communications and B2C sales collateral for the parent and sister companies

Assistant News Editor

• Jan 2001 - Dec 2002

– Wrote investigative news and features, including 11 front-page stories, seven of those appearing above the fold – Conceptualized and pitched stories, conducted research, interviewed sources and featured persons (notably, MSNBC's Chris Matthews), wrote and edited copy, and selected photos and art to accompany articles – Wrote investigative news and features, including 11 front-page stories, seven of those appearing above the fold – Conceptualized and pitched stories, conducted research, interviewed sources and featured persons (notably, MSNBC's Chris Matthews), wrote and edited copy, and selected photos and art to accompany articles