Experience

The Maxx Fitness Clubzz

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Multi-Unit Health Club Operator

  • Mar 2014 - Present

  Work directly with the management team while reporting directly to CEO and contributing to the development and implementation of organizational strategies, policies and practices. Oversee all daily operations and communicate with all key players. - Lead and drive weekly conference calls and monthly sales meetings. - Oversee all club revenue streams in memberships, club offerings and services. - Focus on exceptional customer service that drives sales - Drive revenue in personal training and group training. Hold weekly conference calls with personal training managers and monthly meetings with entire personal training staff. - Work directly with the marketing manager to improve sales conversions and handle all in-club marketing process. Oversee online advertising budget and weekly membership conversions. - Travel to national fitness conventions and fitness industry trade shows speaking to future franchisees - Contribute to new location openings including PR, equipment layout, signage, and staff training and development. - Oversee company website and social media marketing and brand development.



FitnessAtlantic.com

• Event Producer - Fitness Atlantic

  • Jan 1999 - Present

  One of the largest fitness pageants in the U.S.A. Fitness Atlantic offers the best of the best in fitness modeling and total body transformation. Held at Mohegan Sun Resort Casino in Connecticut with a consistently sold-out audience, national fitness magazine exposure and production standards designed to make every contestant feel like a star, the Fitness Atlantic is like no other event you will ever witness!One great thing about Fitness Atlantic is that "Everyone is a Winner!" This is a event that the contestants can't loose for it is their physique that is the trophy and the process of getting into great shape that is the reward. Incredible stage designs, photo shoots, and awards make this event a wonderful experience for people to achieve fitness and life goals.



Champions

• Book Author

  • Jan 2011 - Present

  Trumbull, Conn. – December 14, 2011 – Brian Cannone, and a select group of America’s leading experts on a broad array of subjects have joined together to co-write the book titled, Champions: Knockout Strategies For Health, Wealth and Success From Today’s Leading Experts. On the day of release, Champions: Knockout Strategies For Health, Wealth and Success From Today’s Leading Experts reached best-seller status in two Amazon.com categories - reaching as high as #2 in the Direct Marketing category. The book also reached best-seller status in the Entrepreneurship category.Champions was released on Thursday, January 26th, 2012 and features top advice from some of the most successful experts from around the world. These authors share business strategies and real-life solutions that guide the reader down the championship lane of success. Each author shares strategies that promote success in business and life. Brian Cannone contributed a chapter titled “Franchising Your Fitness Business.”Brian Cannone began his full-time career in the fitness industry in 1991 and continues to manage health clubs in Connecticut today. His experience in this business has lead him to run many successful health clubs and his responsibilities include setting up new facilities, building and managing a staff, daily membership sales, and club marketing and promotion. He has also lead many successful personal training companies on the same business methods.The book, Champions: Knockout Strategies For Health, Wealth and Success From Today’s Leading Experts will feature top advice from some of the most successful experts from around the world. These authors will be sharing business strategies and real-life solutions that will guide the reader down the championship lane of success. They will share strategies that will promote success in business and life.To learn more about Brian Cannone please visit http://www.briancannone.com



ClickBank

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Online Fitness Product Creator

  • Jan 2001 - Present

  Brian Cannone is also creator and publisher of multiple online fitness products. He is the writer and publisher of "Stage Ready Nutrition and Training", "Maximum Muscle Mass", "Muscle in a Month", "No Discount Guide to Fitness Marketing", and "FSTV Fitness Show Television". Other client projects include "Body Rock Project", "Body-Construct", and "Simple Bodybuilding Nutrition". These Digital Products include downloadable full graphic PDF Books, Video Courses, MP3 Audio Programs. These products are mainly sold through email marketing and affiliates.



Beyond Fitness LLC

• Host of Live Fitness Celebrity Trainer Workouts

  • Jan 1999 - Present

  Producing Live Fitness Events with Celebrity Fitness Trainers Hosted Fitness trainer Tony Horton, creator of “P90X® Extreme Training System,” In 2011 and 2012, to lead an open workout at the Fitness Atlantic event in Wallingford, Connecticut hosted to 300 attendees and then 600 attendees in three workouts at the Dome at Oakdale Theatre in Wallingford, CT. From 2013 through 2017 hosted live fitness trainer Shaun T, creator of “INSANITY® Extreme Workout System,” lead an open workout at the Fitness Atlantic Event with over 1,000 attendees in one huge workout at Mohegan Sun. All events included question and answer sessions and photo opportunity with meet and greet.



Fit & Firm Magazine

• Contributing Writer for Monthly Fitness Magazine

  • Jan 2011 - Present

  Writer for fitness publication Fit & Firm Magazine an online publication reaching over 300,000 monthly readers from 90 countries. Most of Brian's articles have career advice for future fitness models on ways to better themselves as business people or industry hot topics from Crossfit to Tough Mudder. Writer for fitness publication Fit & Firm Magazine an online publication reaching over 300,000 monthly readers from 90 countries. Most of Brian's articles have career advice for future fitness models on ways to better themselves as business people or industry hot topics from Crossfit to Tough Mudder.



Planet Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Director for Connecticut Health Club Chain

  • May 2013 - Mar 2014

  Sales and Marketing for PFC Management LLC, Oversee marketing and advertising for Connecticut-Based Fitness Franchises. The Largest Health Club Chain in the State of Connecticut and growing with over 200,000 members in Connecticut. Main Tasks and Responsibilities Include: Manage and coordinate all marketing, advertising and promotion and activities, develop and implement marketing plans and projects for new and existing members, expand and develop marketing platforms, manage the productivity of the marketing plans and projects, develop pricing strategy, create marketing presentations, liaise with media and advertising and collaborate with the sales function in the clubs. Organize and participate in marketing events, prepare online marketing campaigns, update company website and social media marketing.

• General Manager

  • Apr 2009 - Apr 2013

  As the General Manager, to ensure accurate and timely deposits. To ensure and monitor compliance with policy, procedure and standards. To grow sales profit, and to motivate staff to achieve this same goal.Essential Duties and Responsibilities:To effectively recruit, induct, lead, manage, train and develop Assistant Manager, Front Desk employees, and Fitness Instructors to agreed procedures and standards.To ensure the effective management of all staff to ensure adequate staffing levels throughout the business.To give support to staff so they have the opportunity to develop their skills in the role and to achieve growth in sales.To ensure that all performance issues, and other issues within the club, are addressed in an appropriate and timely manner.To uphold the reputation of ECP-PF Holdings- Planet Fitness by maintaining high personal standards and projecting a warm, appreciative and welcoming attitude towards customers and staff.To effectively communicate with the team, cascading information as relevant.To promote a customer care approach within the business, investigating complaints or issues of poor customer care, both timely and efficiently.To maintain and develop beneficial working relationships with other club managers to further the organization's objectives, including appropriate attendance at Management Team meetings.To take responsibility for personal and professional development.



FTNS

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Fitness Radio App Show Creator/Host

  • 2011 - 2013

  Helped launch the world's first fitness radio APP "FTNS" with the creation of the show The Body Shop. The Body Shop was one of the first shows created for the new internet radio station hosted online and streaming through computer, iPhone and Droid. Bringing many of the largest fitness celebrities to life with guests including Tony Horton, Shaun T, Dolvett Quince of The Biggest Loser, Brett Hoebel of The Biggest Loser, Dr 90210, Flex Wheeler, Paul Dillett, Monica Brant, Lee Priest, Rick Valante of Body Shaping, Skip LaCour, Vince DelMonte, Dr Squat Fred Hatfield of ISSA, Rob Orlando of Crossfit, The Natural Randy Couture, and many other fitness stars. The show ran live for two years every Thursday night.



Ultimate Fitness

• Regional Operations Manager

  • Nov 1998 - Apr 2008

  This health club started with a trailer in the parking lot and an idea planned over 16 months. I was a major role in every decision made from designing the company logo, choosing equipment and layout, planning the group class schedule, hiring employees, choosing company uniforms, helping pick the colors of the facility, including in overseeing general contracting and construction, planning the marketing approach and following through with radio, print, and all local advertising. I also hired and scheduled the staff and trained them with an employee handbook I wrote. Developed the staff in the sales process and incentives of the commission structure. This club chain grew to three facilities including Shelton, Fairfield, and New Haven, CT. In this role I was also the director of personal training and hired and instructed the trainers. I implemented a software program for the training sales process and oversaw the program in each facility. The Fairfield property was then sold to a bank developer and the locations in Shelton and New Haven then merged with the largest chain in Connecticut, Planet Fitness.



World Gym International

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Fitness Consultant and Personal Trainer

  • Jun 1991 - Nov 1998

  I began my full-time career in the fitness industry in 1991 and continue to manage health clubs in Connecticut today. My experience in this business has lead me to run many successful health clubs and my responsibilities include setting up new facilities, building and managing a staff, daily membership sales, personal training, and club marketing and promotion. I am also certified as a personal trainer, nutrition consultant, and spin instructor. I began my full-time career in the fitness industry in 1991 and continue to manage health clubs in Connecticut today. My experience in this business has lead me to run many successful health clubs and my responsibilities include setting up new facilities, building and managing a staff, daily membership sales, personal training, and club marketing and promotion. I am also certified as a personal trainer, nutrition consultant, and spin instructor.