Jas Lin

Senior Manager, Marketing at Eu Yan Sang
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • Chinese Limited working proficiency
  • English Full professional proficiency

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5.0

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Emily Ho

Jas is a very capable Account Manager who is totally committed to her work, working with her amazing as she will works with her project managers to meet the project objectives and client needs. Even if she has encountered challenges, she is will find way to resolve it. She is able to apply what she has learned from those challenges and excel in her area of expertise. She is caring towards her colleagues and especially to her team who she consistently showers them with love and cares. She is very sociable and always able to build a good relationship with her clients and they love her. She is definitely a great asset to have in any organisation.

Gerard Lim

Every team needs a Jas. She's energetic, curious, passionate and caring. Most importantly, she's got everyone's back. Jas is a wonderful hybrid of digital marketing and technology talent who comfortably bridges across different departments and clients. More importantly, she understands the nuances of running complex projects and brings to bear, the level of empathy and emotional intelligence necessary to achieve success, on time and on budget.

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Experience

    • Singapore
    • Health, Wellness & Fitness
    • 100 - 200 Employee
    • Senior Manager, Marketing
      • Jan 2023 - Present

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing Manager
      • Mar 2022 - Nov 2022

      - Develop and implement the Trade marketing strategy that supports BBC Advertising initiatives and objectives related to BBC News and BBC.com. - Event management - Partnering with agencies to develop creative communications campaigns that achieve objectives throughout the region - Working with various media owners for media buys - Propose and execute fresh marketing ideas that meet Marketing objectives - Managing and monitoring budgets - Develop and implement the Trade marketing strategy that supports BBC Advertising initiatives and objectives related to BBC News and BBC.com. - Event management - Partnering with agencies to develop creative communications campaigns that achieve objectives throughout the region - Working with various media owners for media buys - Propose and execute fresh marketing ideas that meet Marketing objectives - Managing and monitoring budgets

    • Singapore
    • Travel Arrangements
    • 200 - 300 Employee
    • Senior Marketing Manager
      • Aug 2017 - Feb 2022

      - Assist Head of Department in strategic planning of year-long marketing plan- Lead integrated marketing campaigns to achieve objectives - Lead social marketing campaigns for the China Market- Work closely alongside teammates & agency partners (Creative, Media, Digital & Social media agencies) to execute campaigns- Oversee & work alongside Social media producer to develop social media campaigns & monthly editorial calendar- Review post-campaign reports to evaluate performance and optimize future campaigns- Perform role as brand guardian- Develop brand collaterals for internal and external audience- Co-ordinate & facilitate filming requests to increase the brand's exposure - Seek & develop synergistic partnerships- Gather data (social media, digital, media campaigns) for reporting purposes- Prepare presentations for reporting purposes to management and Board of directors- Covering officer for website content management & eDM development - Perform secretariat duties for management meetings- Work alongside procurement team on Tender process to appoint agencies on record. Show less

    • Marketing Manager
      • Jun 2015 - Aug 2017

      - Assist Head of Department in strategic planning of year-long marketing plan- Lead integrated marketing campaigns to achieve objectives - Work closely alongside teammates & agency partners (Creative, Media, Digital & Social media agencies) to execute campaigns- Oversee & work alongside Social media producer to develop social media campaigns & monthly editorial calendar- Review post-campaign reports to evaluate performance and optimize future campaigns- Perform role as brand guardian- Develop brand collaterals for internal and external audience- Co-ordinate & facilitate filming requests to increase the brand's exposure - Seek & develop synergistic partnerships- Gather data (social media, digital, media campaigns) for reporting purposes- Prepare presentations for reporting purposes to management and Board of directors- Covering officer for website content management & eDM development - Perform secretariat duties for management meetings- Work alongside procurement team on Tender process to appoint agencies on record. Show less

    • Brazil
    • Advertising Services
    • 500 - 600 Employee
    • Account Manager
      • Jan 2015 - May 2015

      (Previously known as XM Asia Pacific) Content Management lead for Singapore Tourism Board, managing a team of 3, my role involved leading a team and hands-on in maintaining the STB’s brand site- Yoursingapore.com developed for more than 10 markets including 5 language sites on Adobe Experience Manager & Adobe Analytics. Market specialist on the Singapore Tourism Board account for Australia, China, Japan and Korea. Role involves strategising, ideating and executing integrated marketing campaigns. Show less

    • Account Manager
      • Aug 2014 - Jan 2015

      Content Management lead for Singapore Tourism Board, managing a team of 3, my role involved leading a team and hands-on in maintaining the STB’s brand site- Yoursingapore.com developed for more than 10 markets including 5 language sites on Adobe Experience Manager & Adobe Analytics.Market specialist on the Singapore Tourism Board account for Australia, China, Japan and Korea. Role involves strategising, ideating and executing integrated marketing campaigns.

    • Senior Account Executive
      • Jul 2013 - Jul 2014

    • Wedding Specialist
      • Aug 2009 - Jun 2013

      Turning the dreams of "Brides & Grooms-to-be" into reality. My Favourite moments- The laughter throughout the day and the smiles at the end of the evening. - Project manager and event coordination for social and corporate events Turning the dreams of "Brides & Grooms-to-be" into reality. My Favourite moments- The laughter throughout the day and the smiles at the end of the evening. - Project manager and event coordination for social and corporate events

    • Senior Account Executive
      • May 2007 - Jul 2009

      - Providing digital solutions with a strong creative and technical team backing them up. - Account Servicing & Project Management - Working well in a team and turning around quality work within demanding timelines - Providing digital solutions with a strong creative and technical team backing them up. - Account Servicing & Project Management - Working well in a team and turning around quality work within demanding timelines

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Executive
      • Apr 2005 - Apr 2007

Education

  • Curtin University of Technology
    Bachelor of Business Administration (B.B.A.), Business (Advertising & Marketing)
    2004 - 2006
  • Serrangoon Junior College
    'A' Levels, Management (Economics, management, Mathematics)
    2002 - 2004

Community

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