Sneha Gururaj
Senior Manager at Singapore Economic Development Board (EDB)- Claim this Profile
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English Full professional proficiency
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Hindi Full professional proficiency
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Bio
Benedict Yeo
Sneha is one of the best team-mates I’ve worked with in my entire professional career. Having worked with her on both the Singapore and US markets, she is a really adept communications professional who always exceeded our team’s expectations in her scope. Sneha is also somehow always able to magically strike that balance of being a collaborative team player and yet the critical thinker who you can always count on to ask those difficult questions. She is and will always be an absolute asset to her team and organization!
Kritika Srinivasan
Sneha is the kind of client that every agency and every Account Manager dreams of having. A thorough understanding of business objectives, analytical thinking, and good ideation skills make her briefs and requirements clear and straightforward. Most importantly, Sneha is very open to suggestions and encourages a collaborative way of working where agency folks are seen as partners and not just vendors. She will go that extra mile to help you succeed in the belief that both client and agency have to work together to achieve objectives. A truly refreshing and heartening attitude.
Benedict Yeo
Sneha is one of the best team-mates I’ve worked with in my entire professional career. Having worked with her on both the Singapore and US markets, she is a really adept communications professional who always exceeded our team’s expectations in her scope. Sneha is also somehow always able to magically strike that balance of being a collaborative team player and yet the critical thinker who you can always count on to ask those difficult questions. She is and will always be an absolute asset to her team and organization!
Kritika Srinivasan
Sneha is the kind of client that every agency and every Account Manager dreams of having. A thorough understanding of business objectives, analytical thinking, and good ideation skills make her briefs and requirements clear and straightforward. Most importantly, Sneha is very open to suggestions and encourages a collaborative way of working where agency folks are seen as partners and not just vendors. She will go that extra mile to help you succeed in the belief that both client and agency have to work together to achieve objectives. A truly refreshing and heartening attitude.
Benedict Yeo
Sneha is one of the best team-mates I’ve worked with in my entire professional career. Having worked with her on both the Singapore and US markets, she is a really adept communications professional who always exceeded our team’s expectations in her scope. Sneha is also somehow always able to magically strike that balance of being a collaborative team player and yet the critical thinker who you can always count on to ask those difficult questions. She is and will always be an absolute asset to her team and organization!
Kritika Srinivasan
Sneha is the kind of client that every agency and every Account Manager dreams of having. A thorough understanding of business objectives, analytical thinking, and good ideation skills make her briefs and requirements clear and straightforward. Most importantly, Sneha is very open to suggestions and encourages a collaborative way of working where agency folks are seen as partners and not just vendors. She will go that extra mile to help you succeed in the belief that both client and agency have to work together to achieve objectives. A truly refreshing and heartening attitude.
Benedict Yeo
Sneha is one of the best team-mates I’ve worked with in my entire professional career. Having worked with her on both the Singapore and US markets, she is a really adept communications professional who always exceeded our team’s expectations in her scope. Sneha is also somehow always able to magically strike that balance of being a collaborative team player and yet the critical thinker who you can always count on to ask those difficult questions. She is and will always be an absolute asset to her team and organization!
Kritika Srinivasan
Sneha is the kind of client that every agency and every Account Manager dreams of having. A thorough understanding of business objectives, analytical thinking, and good ideation skills make her briefs and requirements clear and straightforward. Most importantly, Sneha is very open to suggestions and encourages a collaborative way of working where agency folks are seen as partners and not just vendors. She will go that extra mile to help you succeed in the belief that both client and agency have to work together to achieve objectives. A truly refreshing and heartening attitude.
Experience
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Singapore Economic Development Board (EDB)
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Singapore
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Government Administration
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700 & Above Employee
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Senior Manager
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Oct 2020 - Present
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Manager, Customer Experience & Marketing
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2017 - Present
• Leading the global marketing content team by planning global editorial pipeline for lead generation and nurturing, managing marketing agencies, mentoring 5 junior officers and managing multi-million dollar partnerships.• Negotiating and executing integrated marketing partnerships with media partners - such as The Economist, Harvard Business Review and Bloomberg - including exceeding campaign targets.• Managing senior stakeholders across the Singapore Government, such as collaborating with 10 government agencies and leading marketing efforts for projects such as the Singapore Summit and the World Economic Forum on ASEAN.• Driving global content creation with a multi-channel distribution strategy across formats such as long-form articles, white papers, e-books, guides, press releases and infographics.• Creating a marketing automation programme to nurture leads globally and engaging over 16,000 global subscribers monthly, including planning, copy writing and performance analysis.
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Senior Officer, Marketing & Media Relations (Industry Communications)
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2014 - 2017
• Spearheaded global marketing and communications efforts to build awareness of Singapore as a strategic business location, focusing on the biomedical sciences sector as well as the U.S. and U.K. markets:o Independently pitched and achieved earned media coverage in over 150 tier 1 and trade media outlets over 3 years in Singapore, the U.S. and the U.K including front page coverage.o Secured speaking engagements for EDB management at more than 40 global conferences.o Organised 10 media cultivation opportunities for EDB management, including global editorial meetings ofTier 1 media like the Wall Street Journal.• Drafted Ministers’ speeches with the aim of addressing citizens’ key concerns as well as highlighting EDB’s keymessages to the international business community.• Counselled senior management on crisis communications by building stakeholder management plans, draftingholding statements and managing the media.• Managed corporate media training programme, including creating a tiered training course, building a globaltrainee database and managing a training agency.• Organised EDB’s biggest annual press conference (“Year-In-Review” 2015), which comprised of creating allpress materials in collaboration with 17 different departments and resulted in extensive media coverage in local and international media.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Consumer Marketing Intern
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2013 - 2013
• Media monitoring for key accounts such as Chevron, Swarovski and Singapore Art Museum – including scanning and analysing over 30 local and regional publications daily to deliver in-depth reports.• Provided events and media liaison support at product launches and industry events. • Contributed to ongoing business pitches through brainstorm sessions with Ogilvy management. • Media monitoring for key accounts such as Chevron, Swarovski and Singapore Art Museum – including scanning and analysing over 30 local and regional publications daily to deliver in-depth reports.• Provided events and media liaison support at product launches and industry events. • Contributed to ongoing business pitches through brainstorm sessions with Ogilvy management.
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Education
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2010 - 2014
Nanyang Technological University
Bachelor of Communication Studies with a Minor In Public Policy, Communication and Media Studies -
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University of Cambridge
Cambridge Summer Programme
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