Sophia Hifai- Oberlander, MBA

Senior Global Digital Marketing Manager at Epredia
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego County, California, United States, US
Skills

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Joe Streeter, MBA

Sophia was my manager during my MBA internship at Thermo Fisher Scientific. She was integral in my development as I explored digital marketing and the biotech industry. With a talent for identifying the best abilities of team members and assigning them appropriate tasks, she was able to motivate me beyond my perceived capabilities. Sophia is personable and a pleasure to work with and given her drive, intellect, and leadership abilities she is a proven asset for any organization.

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Credentials

  • Hootsuite Platform Certification
    Hootsuite
    Apr, 2021
    - Nov, 2024
  • Hootsuite Social Marketing Certification
    Hootsuite
    Apr, 2021
    - Nov, 2024

Experience

  • Epredia
    • United States
    • Biotechnology Research
    • 500 - 600 Employee
    • Senior Global Digital Marketing Manager
      • Jan 2020 - Present

      - Creates holistic digital marketing campaigns through multi-channel marketing.- Drives an enhanced customer experience through offering value added content, webinars and educational content.-Engage current accounts through Eloqua email marketing campaigns to retain customers and cross sell related products.- Focuses on lead generation and contact acquisition through awareness and engagement campaigns.- Optimizes digital campaigns through monthly data aggregation reports and dashboards with Salesforce, Google Analytics and Transactional databases.

  • Thermo Fisher Scientific
    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Digital Marketing Manager
      • Mar 2018 - Jan 2020

    • Digital Marketing Specialist
      • Aug 2015 - Mar 2018

  • Optelec
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Project Manager
      • Jul 2012 - Aug 2015

      - Manages email marketing campaigns while increasing open and click through rate statistics. - Maintains an active presence on social media platforms while increasing likes and followers.- Analyzes campaigns to track ROI and plan for future initiatives. - Creates organic and link building SEO activities with increased traffic to e-commerce sites.- Oversees copywriting and content for marketing collateral and promotional items.- Manages events calendar, logistics and budget. - Operates CRM to input lead information and pull reports.- Implemented project management web application for tracking progress on projects.

  • Boghossian Vision
    • Marketing Manager
      • Dec 2010 - May 2012

      - Created and managed SEO/ organic search projects. - Maintained social media platforms. - Oversaw all scheduling and planning for events and meetings. - Managed and organized all office documents.- Created monthly excel spreadsheets to show revenue/ cost analysis. - Maintained great relationship with outside vendors and representatives. - Created and managed SEO/ organic search projects. - Maintained social media platforms. - Oversaw all scheduling and planning for events and meetings. - Managed and organized all office documents.- Created monthly excel spreadsheets to show revenue/ cost analysis. - Maintained great relationship with outside vendors and representatives.

  • American Marketing Association CSUEB
    • Advertising and Promotions Manager
      • Jun 2010 - Jun 2011

      - Coordinated meetings and speaker events. - Maintained schedule and information from previous meetings. - Promoted through presentations, social media, and on campus advertising. - Managed team members and made sure tasks were executed efficiently. - Coordinated meetings and speaker events. - Maintained schedule and information from previous meetings. - Promoted through presentations, social media, and on campus advertising. - Managed team members and made sure tasks were executed efficiently.

  • California State University - East Bay
    • United States
    • Higher Education
    • 700 & Above Employee
    • Administrative Assistant- Human Development Department
      • Jul 2010 - Apr 2011

      - Provided assistance to Senior Coordinator. - Maintained and organized confidential records. - Provided information and counsel for students.- Acted as research assistant for various professors. - Provided assistance to Senior Coordinator. - Maintained and organized confidential records. - Provided information and counsel for students.- Acted as research assistant for various professors.

Education

  • University of Alabama at Birmingham
    Master of Business Administration - MBA, Business with a concentration in Marketing
    2018 - 2022
  • California State University - East Bay
    Bachelors of Science, Business Administration; Option in Marketing Management and Supply Chain
    -

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