Marketing Manager

• Feb 2022 - Present

Director of Marketing

• Aug 2020 - Feb 2022

Managed the marketing budget of the company with annual revenue of over $100K. Developed strategies to continuously improve customer experience through product management & development for Web, App, CRM, and other digital touchpoints (new and existing) including a partnership with internal and external technology team and real estate vendors to execute digital growth roadmap which resulted in increasing views by 55,000 and leads by 7.2% in the last quarter. Transformed data capabilities to deliver measurable growth, built online and offline strategies to increase adoption of digital channels, and acquisition of customer data to deliver ROI across key brand and sales metrics. Worked closely with cross-functional teams including Product and Analytics to drive key functions, shape long-term strategies, and provide visibility into marketing initiatives while ensuring effective budget management, forecasting, KPI control, effective measurement & insight generation Worked with the sales department on business profiles to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. Oversaw all paid marketing with the focus on meeting revenue, ROAS, customer acquisition cost, and LTV goals. Led the branding team to ensure that the company delivered a consistent and resonant messaging, leveraging consumer and competitive insights, across all paid marketing

Medical Devices Marketing Intern

• Jan 2020 - May 2020

Collected, analyzed, and interpreted marketing data to aid in the developmental growth of the department's business programs & projects. Presented information in the form of metrics, KPIs, reports, and dashboards. Created and updated marketing items and lead generation information for the products and services being positioned in the Bio-tech 2020 re-branding. Developed the landing page for the new brand. Aided in the creation of publications (i.e. blogs, white paper) to be circulated through StarFish marketing channels. Interacted with potential customers, investors, and industry influencers on social media. Used Neilsen, Trade Insights to perform market research, and gain valuable insights based on data and presented to potential customers.

Marketing Project Coordinator

• May 2018 - Apr 2020

Limnology Research Corp. ( Location: Victoria, Canada): Worked with LRC software company to create the GTM strategy for their “Sailing Plan App”. Conducted market research to identify potential competition, customers' revenue sources, partnerships, and sponsorship opportunities to make the Sailing Plan app financially viable. AidHound (Location: Lisbon, Portugal): Worked with AidHound (a Portuguese company) on their new case management software. Collaborated with the marketing and sales team to create a marketing positioning strategy for their software in Spain. Suift (Location - Valparaiso, Chile): Assisted the CEO and Director of marketing of Keyslide ( Software company based in Chile) with the US market landing strategy. Assessed the competitive landscape, their strengths and weaknesses, products inside-out. Also, showcased the key competitive advantage of Keyslide software to the sales team. Capital Investment Network (Location: Victoria, Canada) - Provided strategic guidance to a team of BCCA (BC Construction Association) and CIN (Capital Investment Network) working with Coast Capital, Vancity Savings Credit Union, and Island Savings Credit Union for launching the new affordable housing model in Victoria. Identified the customer segment and created a new revenue forecast model.

Marketing And Business Development Intern

• Jun 2019 - Dec 2019

Developed the Market Access Strategy. Created a Market Access Prioritization Matrix to inform GO/NO-GO decisions. Researched, established, and nurtured strategic partnerships with potential clients, investors, and other funding sources. Prepared materials for client and investor demonstrations and pitched for IRAP funding. Offered input on branding and logos backed by reasoning and research. Involved in the creation and implementation of a social media strategy. Worked on business plans, employee manuals, company policies, and helped to create tools to support teams. Involved in the smooth functioning of A/B testing and user experience testing of the new software and analyzing market trends.

Marketing Research and Business Development Manager

• Mar 2016 - Jun 2018

Developed the business blueprint to highlight scope, processes, alternatives, and risks. Performed gap analysis, competitive analysis, process improvement analysis to project business needs and forecasts functionality requirements. Led the product development team to envision customer expectations (converted client/stakeholders expectations into several plausible deliverables such as functionalities, user personas based on user cases and stories, workflow/data models/process diagrams). Resulted in the initial client expansion & forging of business partnerships. Used Planograms to optimize the positioning of the ScrapShala products in stores.

Scientific Research Analyst

• Oct 2014 - Feb 2017

Planned, supervised, and coordinated the day-to-day activity of the team of junior analysts. Modified data collection systems, data analytics, and other strategies to optimize statistical efficiency and data quality with MS Office. Use data management tools such as IRI, Qlik, and SQL to decreased analysis time by 9 days and the cost of analysis by 13.2%. Streamlined the experimentation approach by cultivating team building and facilitated a task-based approach using Sharepoint. Amplified the number of results generated per month by 23% and co-authored publications.

Business Development Manager

• Aug 2013 - Oct 2014

Developed forecasting tools to define the P & L drivers. Evaluated market demands and customer expectations to lift clientele by 4.8%. Established administrative support for the accounts management team to increase transport efficiency and incorporated methods to boost customer loyalty. Increased web content management. Achieved profits of 7.3%. Navigated customer's demands by using customer loyalty databases and constructing easy-to-understand data and process models with the purpose of making altering contracts easier based on price fluctuations, product development expenses, and other sales-related finances.

Research Intern

• Oct 2012 - Jun 2013

Worked & developed a new model to Diagnose Muscular Dystrophy working on a culturally diverse group Conducted population-based study on India, Chinese and Malay population to co-author publication (listed below) and presented data findings through PowerPoint. Decreased diagnostic cost by 34% and increased result generation by 3 days. Worked & developed a new model to Diagnose Muscular Dystrophy working on a culturally diverse group Conducted population-based study on India, Chinese and Malay population to co-author publication (listed below) and presented data findings through PowerPoint. Decreased diagnostic cost by 34% and increased result generation by 3 days.

Research Intern

• Dec 2010 - Jun 2011

Worked on a Project titled “Study on CYP2C9, VKORC1 and PON1 Gene Polymorphisms on Human Cell Lines” Worked on a Project titled “Study on CYP2C9, VKORC1 and PON1 Gene Polymorphisms on Human Cell Lines”