Andrew O'Donnell
Director of Subscription Marketing at Haymarket Media US- Claim this Profile
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Bio
Pooja Kaul
I had the pleasure of working with Andrew, who served as the Head of Marketing - Americas at Private Equity International. During my time working under Andrew, I found him to be an outstanding leader who consistently demonstrated exceptional skills and expertise in the field. One of the most notable qualities that I admired about Andrew was his ability to create and implement effective marketing strategies that successfully increased attendance and engagement at our conferences. His innovative ideas and attention to detail played a significant role in our conferences' success, and his efforts always yielded positive results. Moreover, Andrew was an excellent communicator who was always willing to listen to his team members' ideas and suggestions. He created an open and collaborative work environment that encouraged creativity and innovation, and he always provided constructive feedback that helped us grow both professionally and personally. It was an honor to work under his leadership, and I am grateful for the valuable skills and knowledge that I gained from him.
Sharon Morabito
Andrew O'Donnell is an exceptional marketing executive with an unrivaled work ethic. I've had the pleasure of partnering with Andrew and watched him effortlessly develop a strong marketing team, effectively market events and continuously exceed expectations. I would highly recommend Andrew for any marketing leadership position.
Pooja Kaul
I had the pleasure of working with Andrew, who served as the Head of Marketing - Americas at Private Equity International. During my time working under Andrew, I found him to be an outstanding leader who consistently demonstrated exceptional skills and expertise in the field. One of the most notable qualities that I admired about Andrew was his ability to create and implement effective marketing strategies that successfully increased attendance and engagement at our conferences. His innovative ideas and attention to detail played a significant role in our conferences' success, and his efforts always yielded positive results. Moreover, Andrew was an excellent communicator who was always willing to listen to his team members' ideas and suggestions. He created an open and collaborative work environment that encouraged creativity and innovation, and he always provided constructive feedback that helped us grow both professionally and personally. It was an honor to work under his leadership, and I am grateful for the valuable skills and knowledge that I gained from him.
Sharon Morabito
Andrew O'Donnell is an exceptional marketing executive with an unrivaled work ethic. I've had the pleasure of partnering with Andrew and watched him effortlessly develop a strong marketing team, effectively market events and continuously exceed expectations. I would highly recommend Andrew for any marketing leadership position.
Pooja Kaul
I had the pleasure of working with Andrew, who served as the Head of Marketing - Americas at Private Equity International. During my time working under Andrew, I found him to be an outstanding leader who consistently demonstrated exceptional skills and expertise in the field. One of the most notable qualities that I admired about Andrew was his ability to create and implement effective marketing strategies that successfully increased attendance and engagement at our conferences. His innovative ideas and attention to detail played a significant role in our conferences' success, and his efforts always yielded positive results. Moreover, Andrew was an excellent communicator who was always willing to listen to his team members' ideas and suggestions. He created an open and collaborative work environment that encouraged creativity and innovation, and he always provided constructive feedback that helped us grow both professionally and personally. It was an honor to work under his leadership, and I am grateful for the valuable skills and knowledge that I gained from him.
Sharon Morabito
Andrew O'Donnell is an exceptional marketing executive with an unrivaled work ethic. I've had the pleasure of partnering with Andrew and watched him effortlessly develop a strong marketing team, effectively market events and continuously exceed expectations. I would highly recommend Andrew for any marketing leadership position.
Pooja Kaul
I had the pleasure of working with Andrew, who served as the Head of Marketing - Americas at Private Equity International. During my time working under Andrew, I found him to be an outstanding leader who consistently demonstrated exceptional skills and expertise in the field. One of the most notable qualities that I admired about Andrew was his ability to create and implement effective marketing strategies that successfully increased attendance and engagement at our conferences. His innovative ideas and attention to detail played a significant role in our conferences' success, and his efforts always yielded positive results. Moreover, Andrew was an excellent communicator who was always willing to listen to his team members' ideas and suggestions. He created an open and collaborative work environment that encouraged creativity and innovation, and he always provided constructive feedback that helped us grow both professionally and personally. It was an honor to work under his leadership, and I am grateful for the valuable skills and knowledge that I gained from him.
Sharon Morabito
Andrew O'Donnell is an exceptional marketing executive with an unrivaled work ethic. I've had the pleasure of partnering with Andrew and watched him effortlessly develop a strong marketing team, effectively market events and continuously exceed expectations. I would highly recommend Andrew for any marketing leadership position.
Experience
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Haymarket Media US
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United States
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Media Production
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100 - 200 Employee
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Director of Subscription Marketing
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Feb 2023 - Present
Responsible for growth of paid subscriptions, newsletters, website traffic and the overall brand of Campaign in North America. Lead, develop and execute multi-year digital channel strategies and end-to-end roadmap, starting from new customer acquisition through customer service, retention, and product upselling. Responsible for growth of paid subscriptions, newsletters, website traffic and the overall brand of Campaign in North America. Lead, develop and execute multi-year digital channel strategies and end-to-end roadmap, starting from new customer acquisition through customer service, retention, and product upselling.
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SS&C Technologies
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United States
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Software Development
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700 & Above Employee
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Senior Solutions Marketing Executive
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Feb 2021 - Feb 2023
Responsible for defining customer-focused performance-optimized, cross-channel campaign strategies that support lead generation efforts and ultimately build a strong pipeline. Build and maintain an integrated cross-channel marketing plan as well as execute via email, website, social media, targeted advertising, public relations, and events. Partner with Business Development, Revenue Operations, Client Success, and Product to scale marketing efforts. Use research and data to create powerful proposals with storytelling & share insights and value propositions. Show less
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PEI
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United Kingdom
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Business Intelligence Platforms
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400 - 500 Employee
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Head of Marketing - Americas
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Aug 2018 - Jan 2021
Responsible for developing and implementing effective, measurable direct marketing strategies, driving conference attendee acquisition/ticket sales while capitalizing on opportunities to raise brand awareness and increase market share of our B2B events in the highly competitive industries – from intimate 80-person seminars to 1,500+ delegation trade shows. Lead the development and execution of multi-channel event marketing strategies to drive awareness, engagement and consumer demand to meet established financial goals. Show less
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ALM
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United States
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Media and Telecommunications
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500 - 600 Employee
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Senior Director Of Marketing
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Jan 2017 - Aug 2018
Manage a team of marketers, overseeing a global events portfolio of 80+ events each year, including conferences, seminars, tradeshows, and award dinners. Responsible for all event marketing strategies, activities and attendee revenue generation for events that span the legal, insurance, finance, real estate and consulting industries. Manage a team of marketers, overseeing a global events portfolio of 80+ events each year, including conferences, seminars, tradeshows, and award dinners. Responsible for all event marketing strategies, activities and attendee revenue generation for events that span the legal, insurance, finance, real estate and consulting industries.
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influence group
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United States
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Information Services
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1 - 100 Employee
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Marketing Director
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Feb 2016 - Dec 2016
Responsible for developing and executing a comprehensive marketing strategy for invite-only leadership forums. Focused on bringing in qualified leads for event sales and marketing service solutions, including increasing inbound traffic to company websites and other channels via SEO, SEM, banner ads and content marketing. Develop and nurture strategic partnerships and relations while working closely with the event management team. Creating paid search campaigns and demand generation marketing campaigns to engage targeted prospects. Show less
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SterlingBackcheck
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Canada
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Human Resources Services
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300 - 400 Employee
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Manager of Marketing Programs
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Mar 2015 - Feb 2016
Supported the U.S. client services team by driving demand for SterlingBackcheck products and services among existing customers. Identified and implemented relationship marketing strategies and programs that drove cross-selling and up-selling opportunities and positioned account managers as trusted advisers. Supported the U.S. client services team by driving demand for SterlingBackcheck products and services among existing customers. Identified and implemented relationship marketing strategies and programs that drove cross-selling and up-selling opportunities and positioned account managers as trusted advisers.
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American Conference Institute
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United States
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Legal Services
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1 - 100 Employee
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Marketing Director
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Mar 2013 - Feb 2015
Developed and executed a clearly defined marketing strategy in a manner that supported consistent lead and revenue growth and enhanced brand equity and awareness. Planned, organized, staffed, trained, and managed all marketing functions to achieve objectives for sales growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with corporate direction. Developed and executed a clearly defined marketing strategy in a manner that supported consistent lead and revenue growth and enhanced brand equity and awareness. Planned, organized, staffed, trained, and managed all marketing functions to achieve objectives for sales growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with corporate direction.
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Euromoney Institutional Investor
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United Kingdom
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Information Services
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400 - 500 Employee
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Head of Event Marketing - Information Management Network
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May 2011 - Feb 2013
Directed the development, execution, and marketing for all events. With strong multi-channel integrated marketing experience, ability to manage both delegate marketing activities, as well as nurture and develop a powerful global brand.
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Marketing Director - Institutional Investor Journals
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Nov 2008 - Apr 2011
Managed all integrated marketing campaigns, promotions, and advertising for acquisition and retention of a suite of academic financial journals. Successfully launched and marketed new websites for all journals while implementing strategies for growth and engagement opportunities with current and new subscribers, site licenses, and digital clients.
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Education
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University of Maryland, College Park, Maryland.
Bachelor Degree, Marketing
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