Lucile PARRILLA
Marketing & Communication Manager at Hiscox Assurances France- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Professional working proficiency
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Espagnol Full professional proficiency
Topline Score
Bio
Nicolas Mogenot
Lucile demonstrates a strong will to win and high level of energy for all the projects she manages. Lucile has the ability to find the right balance between strategic thinking and execution. She also has a great sense of teamwork and very pleasant to work with.
Nicolas Soul
I have worked with Lucille for many years in American express. She demonstrated strong marketing expertise. Thanks to her knowledge, her commitment and her ability to drive project and valuable recommendations, she became strong business partner and key stakeholder in business success.
Nicolas Mogenot
Lucile demonstrates a strong will to win and high level of energy for all the projects she manages. Lucile has the ability to find the right balance between strategic thinking and execution. She also has a great sense of teamwork and very pleasant to work with.
Nicolas Soul
I have worked with Lucille for many years in American express. She demonstrated strong marketing expertise. Thanks to her knowledge, her commitment and her ability to drive project and valuable recommendations, she became strong business partner and key stakeholder in business success.
Nicolas Mogenot
Lucile demonstrates a strong will to win and high level of energy for all the projects she manages. Lucile has the ability to find the right balance between strategic thinking and execution. She also has a great sense of teamwork and very pleasant to work with.
Nicolas Soul
I have worked with Lucille for many years in American express. She demonstrated strong marketing expertise. Thanks to her knowledge, her commitment and her ability to drive project and valuable recommendations, she became strong business partner and key stakeholder in business success.
Nicolas Mogenot
Lucile demonstrates a strong will to win and high level of energy for all the projects she manages. Lucile has the ability to find the right balance between strategic thinking and execution. She also has a great sense of teamwork and very pleasant to work with.
Nicolas Soul
I have worked with Lucille for many years in American express. She demonstrated strong marketing expertise. Thanks to her knowledge, her commitment and her ability to drive project and valuable recommendations, she became strong business partner and key stakeholder in business success.
Experience
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Hiscox Assurances France
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France
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Insurance
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1 - 100 Employee
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Marketing & Communication Manager
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Dec 2015 - Present
Marketing Manager for Hiscox, Specialist insurer (Fine art - household - digital & cyber risks ...) Develop strategic and operational marketing /salesplans for France Managing a team of 2 people Key interests in my BtoBtoC role : - CRM and relationship Marketing - Sales animations, 360 tool kits and Experts content : workshops & webinars, flyers, white papers, e-learnings, videos, Hiscox.fr ... - Partnership & Sponsoring : Louvre, AKAA, FIC (Forum International de la Cyber sécurité ) ... Show less
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American Express
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United States
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Financial Services
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700 & Above Employee
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Senior Marketing Executive - Entertainment, Online, Travel expertise - Global Merchant Services EMEA
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Sep 2014 - Dec 2015
B2C INITIATIVES• Marketing Consultant for T&E, Online portfolio (120 accounts) - Loyalty/Acquisition Teams (15 people).• Client meetings to present AmEx value & assets, build relevant Marketing partnerships.• End-to-end tactical campaigns management driving spend, merchant satisfaction, perception of coverage• CRM recommandations (Salesforce, Mosaïc...) and delivering post analysis campaigns learnings• Monitor Advertising & Promotion budgetsB2B INITIATIVES• Communication platform construct & launch based on merchants interviews, testimonials, articles... PROJECT MANAGEMENT• Marketing Manager for Merchant’s Net Promoter Score studies and action plans • Online Taskforce member : digitalization of the business thru spend stimulation campaigns. • Facebook coordinator for Global Merchant Services, working with the Community Manager Show less
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Senior Marketing Executive - Luxury, Retail, Department Stores expertise GMS EMEA
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Jan 2011 - Aug 2014
• Marketing Consultancy for Luxury, Retail, Department Stores (90 accounts) and Client Management Team (6 people) • Promotional offers and Event’s organization : exclusive premium events, meet & greet, late night shopping, %offers and rewards...Ex.: Azzaro, Bucherer, Guerlain, HUGO BOSS, KENZO, Lancel, Printemps, Repetto...=> 2013 Key success: 14 events generating $630K. 80 merchants engaged thru solus, multi merchants campaigns. • Management of 1 trainee
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Junior Product Manager - Premium Product Team in charge of Green, Gold, Platinum Cards animation
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Jan 2010 - Dec 2010
• Customer relationship strategy for Proprietary cards • Card member’s offers definition : exclusive offers and events (premium dining and shopping experiences, film previews, exhibitions)• Overall communication strategy and development (print/digital/website/Social network)
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Nestlé Nespresso SA
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Assistant Product Manager - Coffee, machines & chocolate
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Apr 2009 - Oct 2009
• Launch of the Limited Edition of coffee ‘Special Club’ named Singatoba • Coordinate communication plan execution : print, Emailing, dedicated website, merchandising • Develop B2B tools to drive sales (stores, phone, web) • Ecolaboration launch : a sustainable and quality programme • Launch of the Limited Edition of coffee ‘Special Club’ named Singatoba • Coordinate communication plan execution : print, Emailing, dedicated website, merchandising • Develop B2B tools to drive sales (stores, phone, web) • Ecolaboration launch : a sustainable and quality programme
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Assistant Product Manager - Customer relationship
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Jan 2008 - Dec 2008
Main client: Club Med - Others clients : Les Aéroports de Paris, SG CIB, Hachette Main client: Club Med - Others clients : Les Aéroports de Paris, SG CIB, Hachette
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Web Content Editor
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Jan 2005 - Dec 2008
Thematics : travel, beauty, well being Thematics : travel, beauty, well being
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GROUPE M6
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France
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Broadcast Media Production and Distribution
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700 & Above Employee
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Assistant Product Manager
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Jul 2007 - Sep 2007
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L'Express
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France
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Newspaper Publishing
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200 - 300 Employee
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1st price - L’EXPRESS Grandes Ecoles competition
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Jan 2006 - Dec 2006
Regional edition : "L'EXPRESS Languedoc-Roussillon" creation : content, artistic direction, promotion, sales promotion ... Regional edition : "L'EXPRESS Languedoc-Roussillon" creation : content, artistic direction, promotion, sales promotion ...
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KUIV Productions
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Movies, Videos, and Sound
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1 - 100 Employee
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DVD Product Manager & Production Assistant
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2006 - 2006
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Education
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2005 - 2009
Montpellier Business School
2009, Marketing international -
2006 - 2007
Universidad San Ignacio de Loyola
Bachelor's degree, Management - International Marketing
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