Amanda Kellerman, MBA
Sr. Digital Marketing Specialist at Cattron Global- Claim this Profile
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Bio
Julie Pichora 🌠 MBA
Amanda was in my small team during part of the MBA program at Penn State. She was fantastic with working remotely and communicated effectively. During the six classes I worked directly with Amanda in, one of them was in Marketing. She did a great job of sharing marketing tactics to those in the group who had never have had a marketing class prior; thus, she was a great tutor. It was a pleasure working with Amanda for 11-months!
Julie Pichora 🌠 MBA
Amanda was in my small team during part of the MBA program at Penn State. She was fantastic with working remotely and communicated effectively. During the six classes I worked directly with Amanda in, one of them was in Marketing. She did a great job of sharing marketing tactics to those in the group who had never have had a marketing class prior; thus, she was a great tutor. It was a pleasure working with Amanda for 11-months!
Julie Pichora 🌠 MBA
Amanda was in my small team during part of the MBA program at Penn State. She was fantastic with working remotely and communicated effectively. During the six classes I worked directly with Amanda in, one of them was in Marketing. She did a great job of sharing marketing tactics to those in the group who had never have had a marketing class prior; thus, she was a great tutor. It was a pleasure working with Amanda for 11-months!
Julie Pichora 🌠 MBA
Amanda was in my small team during part of the MBA program at Penn State. She was fantastic with working remotely and communicated effectively. During the six classes I worked directly with Amanda in, one of them was in Marketing. She did a great job of sharing marketing tactics to those in the group who had never have had a marketing class prior; thus, she was a great tutor. It was a pleasure working with Amanda for 11-months!
Experience
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Cattron Global
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Sr. Digital Marketing Specialist
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Sep 2020 - Present
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Drake Manufacturing
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Marketing Manager
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Sep 2017 - Sep 2020
As the Marketing Manager at Drake Manufacturing, I lead the company's marketing efforts to achieve increased brand awareness, generate new leads, improve the customer experience and see a return on investment. I manage all corporate communications to our global customers and prospects through email marketing, social media, PR and advertising. I analyze monthly sales and quote activity and create reports for management review. Modernizing the Drake brand is an important project that I have lead that has resulted in increased brand recognition and image. Show less
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G. W. Becker, Inc.
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Marketing Specialist
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Jul 2016 - Sep 2017
As the Marketing Specialist at G.W. Becker I worked closely with the sales and marketing team to increase the company's digital presence through social media, website updates, PR and advertising. One of the main projects I completed was creating and implementing a marketing and sales report. This report was run monthly and tracked all marketing and sales activities. Quoting rate, closing rates and project values were just some of the metrics reported and which marketing activities were most effective. I also performed competitor analysis and market research for sales decision making. Show less
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Drake Manufacturing
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Marketing Coordinator
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Dec 2015 - May 2016
While working on the Marketing team at Drake, market Intelligence and data analysis was my main focus. This included analyzing industry information, performing and reporting competitor analysis, potential leads, new distribution opportunities to the executive team and reps weekly. I also assisted with internal and external marketing projects including the website, email communications, internal company company documents, and trade show preparation/materials. While working on the Marketing team at Drake, market Intelligence and data analysis was my main focus. This included analyzing industry information, performing and reporting competitor analysis, potential leads, new distribution opportunities to the executive team and reps weekly. I also assisted with internal and external marketing projects including the website, email communications, internal company company documents, and trade show preparation/materials.
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HBK CPAs & Consultants
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United States
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Accounting
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300 - 400 Employee
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Marketing & Communications
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Mar 2014 - Jul 2015
Working in the Marketing and Communications department, I managed corporate communications to customers and prospects through he HBK website, email communications, social media and PR. Additionally, I created digital and print advertisements for each of the 11 branch offices. I assisted in the lead generation efforts using both internal and third party resources. In order to accurately reach target audience, I created a monthly marketing reports that analyzed all marketing activities and engagements. This report ensured that the clients were receiving meaningful information and the company was seeing a return on investment. Show less
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Sherwin-Williams
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United States
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Chemical Manufacturing
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700 & Above Employee
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Marketing Co-Op
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Jun 2013 - Mar 2014
As a marketing Co-Op at Sherwin-Williams I worked directly with senior level management to build an high quality sales training program in an effort to increase sales and improve customer experience. As an integral member of the team working on this project, I performed extensive data analysis and market research to make appropriate recommendations for the training program. As a marketing Co-Op at Sherwin-Williams I worked directly with senior level management to build an high quality sales training program in an effort to increase sales and improve customer experience. As an integral member of the team working on this project, I performed extensive data analysis and market research to make appropriate recommendations for the training program.
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Sherwin-Williams
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United States
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Chemical Manufacturing
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700 & Above Employee
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Account Distribution Intern
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Mar 2012 - Nov 2012
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Education
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Penn State University
Master of Business Administration (MBA), Business Administration and Management, General -
Kent State University
Bachelor of Business Administration (BBA), Marketing -
Howland High School