Experience

Saint Peter's Church, NYC

• Musicians
• 1 - 100 Employee

• Director of Programming

  • Nov 2022 - Present

  Responsible for developing and managing arts and cultural programming at bustling Midtown Manhattan Lutheran Church. Particular emphasis on building partnerships. Early focus on developing the Jazz Vespers prayer service - Sundays at 5pm since 1964 - which involves booking musicians, streamlining run-of-service, MC-ing events, and more.

• Director of Media and Communications

  • Jun 2014 - Jan 2023

  Part of the small professional team at New York's iconic Saint Peter's Church. Responsible for all communications including web, social, email, and print.HIGHLIGHTS:- Responsible for developing and executing communications strategies in the following areas: web, social media, email marketing, livestream, video production, graphic design, PR, advertising. - Manage freelance teams and consultants as needed.- Manage $100k+ annual department budget.- Report to Senior Pastor and work in cooperation with other department leaders and executive board.Project Highlights:- Executed 2019 website redesign and launch- Spearheaded overhaul of facility AV infrastructure in 2015 and again in 2020.- Led crisis management response (ongoing) to January 2021 city water main break that flooded church property. Coverage in The Washington Post, USA Today, The New York Times.- Developed strategies for bilingual communication to serve the newly bilingual / bicultural organization in 2021, including email communications, and parallel English / Spanish social media accounts.- Led rollout of Basecamp as the organization’s primary work platform beginning March 2020.



Masterdisk

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing

  • Mar 2010 - Mar 2014

  HIGHLIGHTS: Key contributor to three years of consecutive company growth. Re-established a storied brand. Created and developed the company’s online presence. • Identified three key market segments and created strategies for each • Built and launched new website in June 2013, resulting in 47% average increase in unique visitors and 50% increase in primary KPI. • Created and executed social media plan on Facebook, Twitter and Wordpress platforms • Managed Goole AdWords and targeted web advertising promotions • Measured the success of all strategies using Analytics and other tools • Created and implemented company email marketing plan • Managed company PR • Developed cross-marketing relationships with compatible businesses



The TemPositions Group of Companies

• United States
• Staffing and Recruiting
• 200 - 300 Employee

• Marketing Production Manager

  • Feb 2001 - Mar 2010

  HIGHLIGHTS: Designed corporate website (tempositions.com) and managed buildout and relaunch. Updated corporate branding on the web and in print. Created logos and other brand materials for multiple new divisions. • Assisted the Marketing Director in the development of corporate marketing strategy • Designed and managed the production of all marketing materials including print and web advertising, brochures, and newsletters • Designed and produced monthly 2-sided print newsletter The HR Roundtable