App User Acquisition Team Lead

• Aug 2023 - Present

App User Acquisition Specialist

• Jul 2021 - Aug 2023

Manage UA and remarketing paid campaigns.Find and test new marketing channels as part of the growth strategy. Handle budget and campaign management in Google Ads, Google UAC, Meta Ads, Apple Search Ads, Splitmetrics, Instagram, Twitter, Snapchat, TikTok, Admob.Identify new opportunities to grow and expand the product.Optimize campaigns to yield the greatest ROI.Creatives optimization with in-house Design or UGC agencies.Analysis and report of KPI metrics using Appsflyer, Qlik Sense, Adjust, Appsflyer, Firebase and Ad Account data.Benchmark analysis using tools like Data.ai, Sensor Tower and Ads Libraries.Collaborate with ASO specialists to maximize apps visibility. Show less

SEM & Paid Social Account Manager

• Jun 2016 - Jul 2021

Create and execute multiple digital campaigns across several platforms simultaneously. Facebook Ads, Instagram Ads, Google Search Ads, GDN, Google Analytics, Linkedin Ads, PInterest Ads, Google Tag Manager, Appsflyer, Chartio. Define and manage metrics and success criteria for marketing campaigns. Develop forward thinking, data-driven analysis and recommendations that align with client goals. Optimize PPC campaign structures based on budget. Proactive follow up to ensure ROI. Result driven actions based on mesurable KPI. Mobile App install campaigns. Conversion ads, Lead ads, Traffic, Video views, Post Engagement and Branding campaigns. Reporting, presentations and client meetings. Ability to multi-task across multiple projects. Show less

Key Account Order Management

• Nov 2013 - Jun 2016

Primary contact for Key Accounts in the Global Pharma Production division. Customer Relationship Management. Ensure order efficiency with weekly reports for Key Accounts. Meet KPI and provide outstanding B2B service to demanding global corporations. Guarantee the quality of the supply chain in contact with Customers, Sales and Logistics. Monitoring delivery times to ensure they are on time. Closely manage SAP and Oracle and change order creation. Manage a high-volume workload within a deadline-driven environment. Support to Sales Representatives. Languages used on daily basis: English, Spanish, Catalan. Show less

Product Manager

• Apr 2010 - Jun 2013

Product division owner. Manage entire product life cycle. Coordinate with Production department and International suppliers. Elaborate Strategic Marketing Plan. Fulfill objectives based on KPI. Campaign strategy together with Com Manager. Market research to identify new market opportunities. Product presentations in Sales conventions. Responsible for the product packaging design, promotional brochures and catalogue. Create displays and innovative marketing tools. Product division owner. Manage entire product life cycle. Coordinate with Production department and International suppliers. Elaborate Strategic Marketing Plan. Fulfill objectives based on KPI. Campaign strategy together with Com Manager. Market research to identify new market opportunities. Product presentations in Sales conventions. Responsible for the product packaging design, promotional brochures and catalogue. Create displays and innovative marketing tools.

Product Manager Assistant

• Nov 2009 - Apr 2010

Support to Product Manager and company stores. Price fixation. Follow up in sales and buy orders. Assist in promotional leaflets content and images. Manage product portfolio daily issues. Enter data to the ERP system. Support to Product Manager and company stores. Price fixation. Follow up in sales and buy orders. Assist in promotional leaflets content and images. Manage product portfolio daily issues. Enter data to the ERP system.

Bank employee

• Jun 2008 - Oct 2008

Administrative

• Sep 2004 - Jul 2007