Marketing Strategist

• May 2023 - Present

- Craft cold email lead generation strategies tailored to the unique needs of 65+ B2B clients, ensuring alignment with their business goals and market opportunities. - Utilize campaign data insights to identify the need for pivots in my clients’ industry targeting and messaging. - Average 2 client onboarding sessions weekly, guiding new partners through their initial launch strategies. - Review and edit campaign copy, ensuring each message not only resonates with the target audience but is also aligned with client objectives and brand voice. - Revamped the marketing strategy and copy for one underperforming brand averaging 2 calls a week. The brand now averages 7 weekly booked calls. Show less

Marketing Director

• Oct 2022 - Apr 2023

• Develop and manage relationships with 10+ clients, including leading weekly meetings to review ongoing marketing efforts. • Create B2B cold email marketing campaigns, leveraging industry trends to drive client competitiveness in their respective spaces. • Successfully booked meetings with top brands such as General Electric and Bellisio Foods. • Regularly track and report on key performance indicators to both clients and internal teams. • Demonstrated success in executing campaigns, with one tech client averaging a 40%+ open rate. • Skilled in utilizing marketing automation tools such as Apollo, Monday, and QuickMail. Show less

Social Brand Manager

• Jun 2021 - Jun 2022

• Spearheaded social media strategy for an audience of 115,000 followers, resulting in an increase in engagement and brand awareness. • Collaborated with the Product Developer to create compelling promotional content for the mental health professionals. • Wrote bi-monthly SEO blogs and newsletters on mental health-related topics, positioning the brand as a thought leader. • Facilitated online support sessions including product promotion, assisting the mental health professionals, and engaging with session attendees. • Managed customer service efforts, including responding to member requests across social media channels and website portal. Show less

Social Media Team Manager

• Mar 2019 - Jun 2021

• Managed the social media presence of 15+ businesses, including B2B and B2C brands. • Led and mentored social media community managers, providing training and guidance on content creation and strategy best practices. • Successfully developed and executed a comprehensive social media strategy for a supplement company, resulting in a 305% increase in engagement within three months. • Wrote and designed bi-monthly newsletters, averaging a 28% open rate across segmented audiences. • Engaged with followers on all major social media platforms to build and maintain trustworthy relationships. • Responded to DMs on all social channels within 24 hours to ensure customer satisfaction, and escalated concerns to clients as needed. Show less

Internet Marketing Manager

• Jul 2018 - Feb 2019

• Created a content marketing strategy for Facebook and Instagram to attract new customers and raise awareness. • Grew social media audience organically by 19% in seven months. • Designed and launched a Shopify store of 900 products in 4 months, including product photography, and SEO keywords that resulted in international sales. • Created a content marketing strategy for Facebook and Instagram to attract new customers and raise awareness. • Grew social media audience organically by 19% in seven months. • Designed and launched a Shopify store of 900 products in 4 months, including product photography, and SEO keywords that resulted in international sales.

In-Store Social Media Manager

• Jun 2017 - Jun 2018

• Developed a multi-channel social media strategy to attract new shareholders and raise awareness. • Designed and implemented marketing materials for use in-store and on social media, including food and product photography for the weekly sales advertisement. • Planned and oversaw weekly in-store events. One event generated a 20% increase in daily sales. • Led a team in the addition of 4,000+ products to the online shopping website. • Developed a multi-channel social media strategy to attract new shareholders and raise awareness. • Designed and implemented marketing materials for use in-store and on social media, including food and product photography for the weekly sales advertisement. • Planned and oversaw weekly in-store events. One event generated a 20% increase in daily sales. • Led a team in the addition of 4,000+ products to the online shopping website.

Customer Service Representative

• Dec 2006 - Aug 2014