Director of Marketing and Communications

• Jan 2022 - Present

Recreation & Marketing Manager

• Apr 2021 - Jan 2022

Fitness & Marketing Manager

• Jan 2019 - Apr 2021

-Update or assign updates of various advertising mediums (print, website, social media, street signs, signboards, bulletin board, postcards, school publications, and others as identified).-Review and update HPD website regularly.-Review, update, and respond to Social Media and other online inquiries-Professional management and oversight of the fitness center, fitness classes, personal training, Kids’ Club, and additional programming.-Prepare marketing material to ensure effective promotion of fitness-specific programs, services, and member recruitment.-Investigate various marketing, advertising, and print costs associated with promoting HPD activities and make recommendations for implementation.-Create artwork to promote HPD activities or assign it to be created by necessary staff for various publications.-Develop measurable advertising opportunities and provide results as to effectiveness of each campaign.-Identify and maintain consistent usage of Huntley Park District brand and assets.-Assist Recreation Director with sponsorships and other marketing-related activities.-Program and facility budget management as well as payroll management.

Fitness Supervisor

• Jul 2016 - Dec 2018

-Carry out successful management and oversight of the fitness center, fitness classes, martial arts, childcare and athletics.-Responsible for hiring, training, mentoring, leading and evaluation of over 20 staff members.-Monitor public feedback through various methods of analysis.-Manage operational budgets and department payroll.-Coordination of contractual relationships and program reservations.-Scheduling of recreation programs, special events and meetings.-Directly manage facilities including, fitness center, dance studio, child care room, multi-purpose rooms, locker rooms, gymnasium and outdoor fitness center.-Lead the construction and maintenance of organization’s website and electronic newsletters.-Assume responsibility as primary administrator for the production of social media, print and online marketing materials.-Maintain and develop positive, working relationships within the community.-Sell memberships, services and ideas to patrons.-Utilize recreation computer program (RecTrac) on a daily basis to complete program tasks.-Create, organize and execute community events and 5k races.

Alumni Association Board Member

• Oct 2018 - Present

Our mission is to connect and engage current and future alumni for the advancement of Rockford University. Our mission is to connect and engage current and future alumni for the advancement of Rockford University.

Assistant Baseball/Strength and Conditioning Coach

• Aug 2014 - Jul 2016

-Coordinated a fundraising event for a charitable organization; raised $4,500 for local Animal Sanctuary, Noah’s Ark. -Established positive relationship between school and local entities through effective public relations. -Coached Infielders working on fundamentals, both physical and mental, of all Infield positions. -Helped with Defensive Positioning during the season. -Head Strength and Conditioning coach. -Generated monthly workout programs, nutrition plans, and speed/agility training.

Marketing Intern/Group Accounts Manager

• Jan 2016 - May 2016

-Collaborated with the General Manager regarding the creation of the team’s brand and establishing a marketing plan. -Created and sold Youth Sports Experience Packages for little leagues and travel organizations to attend games. -Built rapport with individuals and businesses through community events to increase awareness of the brand. -Planned and developed the foundation for promotional events and dates throughout season. -Assist with on-field operations to ensure a fully functional facility for others to use.

Fitness Consultant

• Dec 2013 - Jan 2014

-Enforced policies to maintain a positive environment for all members. -Educated others in equipment use and technique to assist in achieving personal goals. -Monitored members and equipment for safety and security. -Enforced policies to maintain a positive environment for all members. -Educated others in equipment use and technique to assist in achieving personal goals. -Monitored members and equipment for safety and security.

Athletics & Recreation Intern

• May 2013 - Sep 2013

-Spent time closely assisting the Athletic Director to ensure a positive and valuable experience for all generations. -Management duties consisted of: balancing team rosters by gender and age, recruiting and assigning coaches, taking inventory of various pieces of equipment, updating team and league information via internet, and creating practice and game schedules. -Consistently used RecTrac daily to create, update, adjust, & manage all athletic programs. -Designed tournament brackets/seeding for local tournaments. -Took part in many special events such as the 1st Annual Discovery Music Festival, Summer Movie Night, & Run in the Sun. -Instructed youth programs such as Ready, Set, Run! & Start Smart Baseball. -Helped set-up the Positive Coaching Alliance for local coaches. -Represented the organization at the McHenry County Wellness Fair. -Supervised the local sports facility, including 6 baseball fields and 10 soccer/lacrosse fields for tournaments and league play. Accomplishments: -Huntley Park District Spotlight Employee Additional areas of experience included: -Front Office -Recreation -Executive Directing -Preschools -Parks Maintenance -Facility Maintenance -Aquatic Center -Day Camp -Fitness Center -Finance -Human Resources

Summer Camp Counselor

• May 2011 - Jul 2012

Worked as a hands-on assistant to children with special needs. Worked as a hands-on assistant to children with special needs.