Experience

Modus

• Media Production

• Creative Director

  • Apr 2022 - Present

• Associate Creative Director

  • Sep 2019 - Present

  Lead multiple projects simultaneously for largest agency account including: • Retainer• Site redesign• Additional SOW’s Lead projects from strategy to delivery of assets• Write questions and lead stakeholder interviews• Competitor research and analysis• Develop concepts, present findings and recs• Plan and conduct user testing• Execute creative rounds until client approval• Address client/legal feedback• Export assets, deliver to developers• Provide dev support• Creative QA• Ongoing support Support additional projects as non lead• Creative/art direction, production, video editing, animation, presentations, notesLead a team of designers and content strategists (FT and freelance)• Provide clear direction and feedback• Mentor, motivate and keep staff on-track• Work around freelancer schedules• Provide PTO support for multiple individuals and functions• Provide 1-on-1 support, growth planning and performance reviews Build relationships• Lead or co-lead weekly account and project status calls with clients• Represent Modus during agency partner meetings• Identify areas of opportunity (business growth)Dedicated client support• Provide support, problem solving and quick execution of requests• Provide clear communication, ensure feasibility• Set expectations, deliver on time• Ensure deadlines are metDesign System Management• Oversee and manage client design system and UX• Ensure adherence to brand guidelines and standards• Connect with client Brand Team as needed for questions and approvals• Periodically evaluate design tools and processes• Provide admin support for shared agency/client tools (Sketch Cloud, Invision)Creative Direction• Stay up-to-date on latest design trends, inspire teammates• Present design aesthetics and obtain buy-in• Participate in and lead design team conversationsQuality control• Review work to ensure quality prior to delivery• Provide QA support to client dev teams prior to and post launch Show less



TMP Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Sr. Art Director

  • Aug 2018 - Jul 2019

  Developed recruitment advertising campaigns, UI/UX web design and other collateral for MetLife. Developed recruitment advertising campaigns, UI/UX web design and other collateral for MetLife.



Newell Brands

• United States
• Manufacturing
• 700 & Above Employee

• Associate Creative Director

  • May 2017 - May 2018

  Creative leader responsible for strategy and development of retail advertising campaigns for 60+ brands including Crock-Pot, Coleman, Marmot and Yankee Candle. Managed internal relationships with marketing, trade and sales business partners as well as external agency and retailer relationships (Amazon, Walmart). Creative leader responsible for strategy and development of retail advertising campaigns for 60+ brands including Crock-Pot, Coleman, Marmot and Yankee Candle. Managed internal relationships with marketing, trade and sales business partners as well as external agency and retailer relationships (Amazon, Walmart).



The Mars Agency

• United States
• Advertising Services
• 500 - 600 Employee

• Sr. Art Director

  • Mar 2016 - May 2017

  Collaborated with client leadership, strategic planning and creative teams to develop concepts and strategies for Colgate-Palmolive and Nestlé Waters brands. Assisted Creative Directors in all aspects of creative execution. Interacted regularly with creative partners and other agency departments as needed for completion of assigned projects. Collaborated with client leadership, strategic planning and creative teams to develop concepts and strategies for Colgate-Palmolive and Nestlé Waters brands. Assisted Creative Directors in all aspects of creative execution. Interacted regularly with creative partners and other agency departments as needed for completion of assigned projects.



Triad Retail Media

• United Kingdom
• Advertising Services

• Sr. Art Director, Creative Strategy

  • Apr 2010 - Jan 2016

  Senior creative lead for concept development, insight-driven creative strategy and presentations for supplier business growth on Walmart.com. Worked collaboratively with executive leadership, sales and cross-functional colleagues to advance Walmart and brand objectives. Traveled to Walmart, brand and agency HQ’s to present creative concepts and review campaign results and strategy. Managed design team and developed up-and-coming talent within the creative department and larger organization. Senior creative lead for concept development, insight-driven creative strategy and presentations for supplier business growth on Walmart.com. Worked collaboratively with executive leadership, sales and cross-functional colleagues to advance Walmart and brand objectives. Traveled to Walmart, brand and agency HQ’s to present creative concepts and review campaign results and strategy. Managed design team and developed up-and-coming talent within the creative department and larger organization.



The Martin Group

• United States
• Construction
• 1 - 100 Employee

• Interactive Designer

  • May 2009 - Jan 2010

  Coordinated branding and executed production for print catalogs, in-store signage, stadium displays, interactive micro-sites and media kits. Coordinated branding and executed production for print catalogs, in-store signage, stadium displays, interactive micro-sites and media kits.



New Era Cap

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Interactive Designer

  • Mar 2008 - May 2009

  Coordinated branding and executed production for print catalogs, in-store signage, stadium displays, interactive micro-sites and media kits. Coordinated branding and executed production for print catalogs, in-store signage, stadium displays, interactive micro-sites and media kits.



Buffalo Digital Media

• Interactive Designer

  • Jan 2007 - Mar 2008

  Worked with small business owners and agencies to negotiate pricing, develop, produce and manage websites, interactive media and video projects. Worked with small business owners and agencies to negotiate pricing, develop, produce and manage websites, interactive media and video projects.



Fisher-Price

• Market Research
• 1 - 100 Employee

• Graphic Design Intern

  • May 2006 - Dec 2006

  Developed concepts, directed photoshoots and executed design production for packaging, trade show displays and print advertisements. Developed concepts, directed photoshoots and executed design production for packaging, trade show displays and print advertisements.