Experience

Northland Community and Technical College

• United States
• Higher Education
• 100 - 200 Employee

• Director of Marketing & Communications

  • Jan 2016 - Present

  As Director of Marketing and Communications, I establish strategies to deliver the greatest impact and enhance the college’s brand image, reach, and voice. I manage a full-time team of 2, including work-study students. I also manage an annual marketing budget of $200K and all marketing deliverables through process phases, including strategic planning, creative development, and tactical execution.Furthermore, I create traditional and digital marketing collateral, including landing pages, social media, featured stories, billboards, and print materials.A few highlights include:· Rebranded college for both academics and athletics.· Worked closely with city leaders to place new college branding on city’s water tower.· Improved relationships with media partners and received constant positive press 3 consecutive years.· Correlated advertising campaigns with admissions department, including statewide campaign with 32 state colleges system-wide.· Highlighted among colleges for being a shining example of how to effectively conduct statewide campaigns.· Built virtual world from ground up for admissions department during COVID-19 pandemic through effective scriptwriting, Zoom meetings, information sessions, social media initiatives, landing pages, and videos.· Initiated and presented plan of action to administration to approve virtual campus tour build. Managed production of virtual tours to provide to prospective students during COVID-19 pandemic.· Planned special events and projects for 150 to 250 attendees.· Served as project lead for Salesforce implementation, focusing on Pardot and Mogli implementation.· Completed project for first-of-its-kind college-branded coffee. Managed product packaging design and contributed to coffee being placed in local retail stores.· Collaborated with college store to design branded apparel. Managed production of a new e-commerce storefront. · Developed employee DIY marketing toolkit using Canva.· Served on multiple committees. Show less

• Interim Director of Marketing & Communications

  • Jul 2015 - Dec 2015

• Digital Media Coordinator

  • Nov 2004 - Jul 2015

  As Digital Media Coordinator, I developed, designed, and managed website projects from a graphical and usability perspective. I also met with cross-functional departments to brainstorm and communicate innovative digital initiatives and recommend solutions to ensure department goals and standards were met. I evaluated web analytical tools to report efficacy of digital properties and marketing efforts and produced print, radio, and television advertising campaigns.A few highlights included:· Served as Project Manager and interactive Creative Lead for college website presence. Built all social media channels for the college from the ground up. Established and managed all digital marketing accounts and initiatives, including Google AdWords and social media advertising.· Conceived web project solutions. Created and presented storyboard design concepts. Monitored project milestones to ensure projects were completed on time and within budget. · Created print design and promotional collateral to align with college’s branding and marketing strategies. · Collaborated with Director of Marketing to develop, design, and implement marketing strategies and campaigns focused on traditional and non-traditional student audiences. Show less



University of North Dakota

• Higher Education
• 700 & Above Employee

• Lead Web Designer

  • Jul 2002 - Oct 2004

  As Lead Web Designer, I managed the University’s first-ever major site redesign. I also conceptualized and developed new digital properties for multiple key University departments and organizations and translated new and existing print publications into interactive digital formats. Additionally, I worked closely with cross-functional departments on large-scale project production and launch. As Lead Web Designer, I managed the University’s first-ever major site redesign. I also conceptualized and developed new digital properties for multiple key University departments and organizations and translated new and existing print publications into interactive digital formats. Additionally, I worked closely with cross-functional departments on large-scale project production and launch.