Experience

Chez Freddy art & design | gallery

• Netherlands
• Retail Art Supplies
• 1 - 100 Employee

• Founder & owner

  • Feb 2019 - Present

  Chez Freddy art & design is a place in Haarlem where you can find unique artwork & design creations. Wagenweg 44, Haarlem. Lousanne@chezfreddy.nl Chez Freddy art & design is a place in Haarlem where you can find unique artwork & design creations. Wagenweg 44, Haarlem. Lousanne@chezfreddy.nl



Greetz

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Senior brand manager a.i

  • Sep 2022 - Dec 2022

  - Setting up multiple tracking and brand research - Development of brandkey, brandstory - Campaign work - Setting up multiple tracking and brand research - Development of brandkey, brandstory - Campaign work



Oxfam Novib

• Netherlands
• Non-profit Organizations
• 500 - 600 Employee

• Interim project advisor & coordinator Audience Strategy, Loyalty & Retention, Upgrade

  • Jun 2022 - Sep 2022



ManpowerGroup

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Brand strategy & Marketing communication advisor a.i

  • Oct 2021 - Apr 2022

  Brand positioning and strategy, agency selections, brand research, stakeholder management, media buying & re-branding and positioning the IT recruitment & services brand Experis part of the Manpowergroup. Brand positioning and strategy, agency selections, brand research, stakeholder management, media buying & re-branding and positioning the IT recruitment & services brand Experis part of the Manpowergroup.



Meatless Farm

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Global Integrated Communication Director a.i

  • Apr 2021 - Oct 2021

  An integrated and global role that requires strategic, marketing communications and creative know-how. The lynchpin between the global marketing team, agencies, the creative in-house studio and the regional Marketing Directors to deliver standout effective and creative campaigns and content, to be leveraged globally. Overlooking global sport partnerships with o.a Real Madrid, Toni Kroos Academy and cycler Marc Cavendish. An integrated and global role that requires strategic, marketing communications and creative know-how. The lynchpin between the global marketing team, agencies, the creative in-house studio and the regional Marketing Directors to deliver standout effective and creative campaigns and content, to be leveraged globally. Overlooking global sport partnerships with o.a Real Madrid, Toni Kroos Academy and cycler Marc Cavendish.



TechNative BV

• Netherlands
• Information Technology & Services
• 1 - 100 Employee

• Brand strategist & Marketing communication a.i

  • Oct 2020 - Mar 2021

  Helping to differentiate the brand and use it to truly connect with their audience. Brand positioning strategy and implementation (brand compass, brand guidelines, new website). Helping to differentiate the brand and use it to truly connect with their audience. Brand positioning strategy and implementation (brand compass, brand guidelines, new website).



Subscription Factory

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• (Digital) Brand Strategy & Marketing communications Advisor a.i

  • May 2020 - Dec 2020

  Subscription Factory is a company in supporting the cloud revolution in the subscription economy. The team has years experience in subscription management and helping SAAS, ICT and E-Commerce companies in changing and automating their existing business models and building a relationship. I helped them define their positionering, proposition, brand strategy and Marcom plan. Subscription Factory is a company in supporting the cloud revolution in the subscription economy. The team has years experience in subscription management and helping SAAS, ICT and E-Commerce companies in changing and automating their existing business models and building a relationship. I helped them define their positionering, proposition, brand strategy and Marcom plan.



JOOLZ a Milk Design BV brand

• Netherlands
• Wholesale
• 100 - 200 Employee

• Marketingmanager Benelux, Nordics & partners a.i

  • Jul 2019 - Dec 2019



Randstad

• Netherlands
• Human Resources Services
• 700 & Above Employee

• Senior Marketing Communication & brand Advisor a.i.

  • Jul 2018 - Jan 2019

  -Advising and implementation of new positioning of Randstad Nederland. - Concept and roll out of new campaigns both online and offline. -Advising and implementation of new positioning of Randstad Nederland. - Concept and roll out of new campaigns both online and offline.



JOOLZ a Milk Design BV brand

• Netherlands
• Wholesale
• 100 - 200 Employee

• Marketing Manager US & APAC A.I.

  • Mar 2018 - Jul 2018



MS Mode

• Netherlands
• Retail
• 400 - 500 Employee

• (Global) Brand, Campaign en PR manager a.i.

  • Jun 2017 - Jan 2018

  Within this role: - Strategy, messaging and creative concepts for the markets in Netherlands, Belgium, Germany, Spain and France. - Set up different campaigns and campaign ideas. - Set up an (online) influencer strategy. - Aligned messaging in the different departements online and offline. - Set up the marcom & PR approach and plan for 2018. Within this role: - Strategy, messaging and creative concepts for the markets in Netherlands, Belgium, Germany, Spain and France. - Set up different campaigns and campaign ideas. - Set up an (online) influencer strategy. - Aligned messaging in the different departements online and offline. - Set up the marcom & PR approach and plan for 2018.



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Global marketing campaign manager a.i., Healtcare & Wellness, Philips Consumer Lifestyle

  • Apr 2016 - Nov 2016

  Global marketing strategy, positioning and campaigns for Philips Avent. (ATL en social). Global marketing strategy, positioning and campaigns for Philips Avent. (ATL en social).



Nikon Europe

• Netherlands
• Consumer Electronics
• 100 - 200 Employee

• European (digital) marketing communications & media manager a.i.

  • Apr 2015 - Mar 2016

  - Bringing digital into a more “traditional” organisation, Strategy, development and execution of online content media partnerships in Europe. - Determine messaging and development of online content and data within the customer experience for communication and advertising purposes across European markets. - Brand management & campaign management. All communications needs to connect to overall Brand strategy and management. - Development of responsive online platform - Bringing digital into a more “traditional” organisation, Strategy, development and execution of online content media partnerships in Europe. - Determine messaging and development of online content and data within the customer experience for communication and advertising purposes across European markets. - Brand management & campaign management. All communications needs to connect to overall Brand strategy and management. - Development of responsive online platform



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Manager Marketing (project) a.i

  • Dec 2014 - Apr 2015

  Marketing Communications and campaign lead. Development of a (online) contact strategy for mums along their McJourney. Working close with the advertising and media agency on strategy, multiple campaigns and media approaches. Marketing Communications and campaign lead. Development of a (online) contact strategy for mums along their McJourney. Working close with the advertising and media agency on strategy, multiple campaigns and media approaches.



Branding A Better World

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Account Lead & Strategy advisor a.i

  • Jul 2014 - Dec 2014

  Account lead and team advisor. Clients: Schiphol, Weleda, Piramide tea and electric car campaign a.o. Account lead and team advisor. Clients: Schiphol, Weleda, Piramide tea and electric car campaign a.o.



DDB & Tribal Worldwide, Amsterdam

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Account director a.i

  • Jun 2014 - Jul 2014

  - Strategy and campaign management Centraal beheer Achmea and Ziggo. - Strategy and campaign management Centraal beheer Achmea and Ziggo.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Project (online) lead a.i

  • Feb 2014 - May 2014

  - Strategy, development and execution of campaigns for Nokia, KPMG and Grolsch (activations, film, mobile app, website, radio en social) - Strategy, development and execution of campaigns for Nokia, KPMG and Grolsch (activations, film, mobile app, website, radio en social)



Nationale Postcode Loterij

• Netherlands
• Fundraising
• 300 - 400 Employee

• Marketing and Campaign Leader a.i

  • Aug 2013 - Jan 2014

  Marketing and campaign management. Strategy, development, executions and media buying. Worked with (online and offline) media agency, advertising and activation agency. Thinking out of the box to market and sell the product (tickets). Marketing and campaign management. Strategy, development, executions and media buying. Worked with (online and offline) media agency, advertising and activation agency. Thinking out of the box to market and sell the product (tickets).



Arcadis

• Netherlands
• Professional Services
• 700 & Above Employee

• Global marketing communication and Brand Manager a.i

  • Apr 2013 - Aug 2013

  - Strategy and development of marketingcommunication projects. - Support on several online and offline communication projects. - Strategy and development of marketingcommunication projects. - Support on several online and offline communication projects.



Arcadis

• Netherlands
• Professional Services
• 700 & Above Employee

• Global Internal Communication Manager a.i

  • Nov 2012 - Feb 2013

  - Developed a leaderships and all employee communication plan. - Introduction and projectmanagement global social media network and strategy. - Strategic advice and project management for several other communication projects. - Developed a leaderships and all employee communication plan. - Introduction and projectmanagement global social media network and strategy. - Strategic advice and project management for several other communication projects.



Etcetera

• Netherlands
• Advertising Services
• 1 - 100 Employee

• T-mobile Account Director a.i

  • Sep 2012 - Nov 2012

  (Online) T-Mobile Deezer campaign (Desktop, laptop, tablets, phones, TV, PR). (Online) T-Mobile Deezer campaign (Desktop, laptop, tablets, phones, TV, PR).



TomTom

• Netherlands
• IT Services and IT Consulting
• 700 & Above Employee

• Global Marketing Manager Internal Brand & communications a.i

  • Feb 2012 - Aug 2012

  - Leading the internal comms team – being the spokesperson and internal comms point of call to management, ExCo, TT founders, key stakeholders and sponsors. - Responsible for further developing the 2012 communication strategy and then rolling it out successfully across all communication channels - Responsible for TomTom’s communication platforms: the company magazine, the intranet, TomTom TV, a video channel; the all employee meetings, introduction internal social media, management days, events, tactical campaigns, internal product launches and various newsletters and other forms of communications Show less



ABN AMRO Bank N.V.

• Netherlands
• Banking
• 700 & Above Employee

• Brand Management Manager a.i

  • Oct 2011 - Feb 2012

  - Advice and project management (incl. brand portal and asset bank). - Creating guidelines regarding usage of photography/ images. - Advice and project management online campaign shop for all offices. - Overseeing brand management Support. - Advice and project management (incl. brand portal and asset bank). - Creating guidelines regarding usage of photography/ images. - Advice and project management online campaign shop for all offices. - Overseeing brand management Support.



Lemon Scented Tea

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Head Of Account Management

  • May 2010 - Oct 2011

  LST is an advertising agency specialized in dynamic content creation and story-based creativity and campaigning. - Account lead within the agency. (PR, storytelling, activation, online and offline projects). - Create strategic briefings and sessions with clients. - Overseeing account teams. Clients: Danone, Schiphol, Deus, Rai, Magnum opus, Bofferding (Munhowen, S.A in Luxembourg), HVA and many more. LST is an advertising agency specialized in dynamic content creation and story-based creativity and campaigning. - Account lead within the agency. (PR, storytelling, activation, online and offline projects). - Create strategic briefings and sessions with clients. - Overseeing account teams. Clients: Danone, Schiphol, Deus, Rai, Magnum opus, Bofferding (Munhowen, S.A in Luxembourg), HVA and many more.



HEERLIJK.NL

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing & Communications manager a.i

  • Dec 2009 - Apr 2010

  Heerlijk Winter, a high end culinary event with 12 Michelin star restaurants. - Organization of the event - Organization and hosting an auction (100 K for the victims in Haiti). - Responsible for marketing & communication. - Overseeing event and online unit. Heerlijk Winter, a high end culinary event with 12 Michelin star restaurants. - Organization of the event - Organization and hosting an auction (100 K for the victims in Haiti). - Responsible for marketing & communication. - Overseeing event and online unit.



N=5

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Apr 2009 - Dec 2009

  Responsible for clients: LOI, Telefoongids & Goudengids, Kamer van Koophandel, XS4ALL en Heinz (Heinz Tomato Ketchup, Heinz Basic Soups en De Ruijter) Responsible for clients: LOI, Telefoongids & Goudengids, Kamer van Koophandel, XS4ALL en Heinz (Heinz Tomato Ketchup, Heinz Basic Soups en De Ruijter)



Travel (New Zealand, Australia and Asia)

• Everywhere

• Travel break

  • Jan 2009 - Apr 2009



TBWA\NEBOKO

• Netherlands
• Advertising Services
• 100 - 200 Employee

• Account Manager - Account Director

  • May 2003 - Feb 2009

  Clients (offline and online projects/ campaigns, retail and thematic campaigns) McDonald's , JTI (international lead account for Winston, three years), ING, Orange, Heineken en Unox. (online and offline projects/ campaigns) Clients (offline and online projects/ campaigns, retail and thematic campaigns) McDonald's , JTI (international lead account for Winston, three years), ING, Orange, Heineken en Unox. (online and offline projects/ campaigns)



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• sen. Account Executive

  • Jul 2002 - May 2003

  Clients: L' Oreal (Garnier), Belastingdienst, Alertis en Club Med Clients: L' Oreal (Garnier), Belastingdienst, Alertis en Club Med



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Aug 2000 - Jul 2002

  Clients: Masterfoods (Twix en Pedigree), Unilever (Slimfast) en Oracle Clients: Masterfoods (Twix en Pedigree), Unilever (Slimfast) en Oracle